Senior Project Manager + Certified Scrum Master

Leslee Freimuth

Chicago, IL 248-***-****

www.linkedin.com/in/leslee-freimuth ****************@*****.***

Experience:

bswift Chicago, IL December 2020 - Present

Program Manager + Certified Agile Scrum Master

Work with internal teams to determine technical requirements, deliverables and timing for Benefit-related enrollment websites

Manage the development and build for Benefit-related enrollment websites via Agile and Scrum practices

Oversee Program Management of emerging projects related to Benefit-related enrollment websites

Rightpoint Chicago, IL November 2019 – June 2020

Senior Website and Mobile Delivery Manager

Accounts: Greyhound, Haynes & Boone and Invenergy

Managed and oversaw all development, enhancements and critical support for client’s eCommerce and Modern Workspace

needs via Sitecore and SAM environments

Collaborated with Account, Dev, QA, Creative and UX teams to manage, build and deliver website maintenance and

mobile application updates

Handled all project scope, budgets, resourcing, production and deliverables related to our client’s maintenance and support contracts

iCrossing Chicago, IL December 2015 – November 2019

Senior Digital Project Manager

Accounts: Quaker, Naked Juice, Cap’n Crunch, Life Cereal, Sargento, Laser Spine Institute, Belk, Mary Kay and Jim Beam

Managed and oversaw all project scope, contractual agreements, resourcing, budget, production and delivery considerations

related to client's ongoing national CPG goals + deliverables

Managed and implemented Search, Social, Programmatic, Display and online video campaigns with a focus on end to end delivery

and result optimization

Collaborated with external clients as well as internal stakeholders, strategy, account, creative and development teams to facilitate

website builds + maintenance, video production, social media, SEO + SEM projects and online retail promotions

Vibes Mobile Service Group Chicago, IL October 2015 – December 2015

Senior Digital Project Manager - Freelance

Accounts: Zales, Sephora, Bar Louie and Sports Authority

Collaborated with Strategy, Account, Creative and Development teams to manage, build and deliver mobile applications

DDB Chicago, IL July 2011 – September 2015

Digital Project Director Integrated Project Manager Digital Producer

Accounts: McDonald’s and Ronald McDonald House Charity

Oversaw and trained project managers across $15M account to ensure process, risk, and delivery needs were met while leading

process implementation and improvements

Collaborated with Strategy, Account, Creative and Development teams to build and deliver integrated campaigns

(Digital, TV, Social, Video, Radio + Print) with a focus on Digital production and delivery

Managed and oversaw project scope, staffing, budget, production and delivery considerations for a website redesign, mobile

app build and promotion, online media campaigns, video production and social media endeavors

Managed and implemented SEO and SEM optimization practices to ensure strong website traffic and measurement

Negotiated digital project scope, production schedules and vendor deliverables for increased program efficiency for website

and mobile projects

Tribal DDB + Energy BBDO Chicago, IL April 2010 – July 2011

Senior Interactive Project Manager - Freelance

Tribal DDB Accounts: McDonald’s, OfficeMax, The Field Museum

Managed and implemented online media campaigns, video production, social media and promotional site content for McDOnalds.com

Oversaw, managed and implemented OfficeMax’s B2B site rebuild and launch as well as their social media properties

Developed and managed online promotions and social media endeavors for The Field Museum

Energy BBDO Account: Bayer Consumer Care

Developed and implemented internal processes to help streamline the agency’s Broadcast and Print projects for one of the largest global retail consumer brands

Managed the scope, timeline and budgets for Broadcast and Print projects related to various Bayer Consumer Care retail (OTC) brands

Ensured ongoing project workflow and resources were continuously optimized for project success and profitability

Tribal DDB Chicago, IL October 2007 – April 2010

Interactive Project Manager

Accounts: Lowe’s and Lutron

Developed and implemented B2B strategic efforts related to the redesign and ongoing website development for Lutron.com

Managed and executed online media campaigns, social media endeavors as well as CRM, Newsletter and Promotional Email

programs for Lowes.com

Managed and oversaw the scope, timeline, budgets and vendor relationships to ensure project scope adherence and account profitability

Implemented site usability and SEO tactics as well as course correction campaign optimization based on mid-campaign

performance results to garner higher brand interaction rates and online sales

Organic, Inc. Bloomfield Hills, MI July 2006 – October 2007

Senior Interactive Project Manager

Account: Jeep

Managed the execution of daily content and maintenance efforts related to Jeep.com

Oversaw social media web endeavors (Facebook, fan groups, message forums, etc.) related to Jeep vehicles

Developed strategic initiatives with clients for building their brand through digital CRM efforts

Managed vendor and agency relationships to develop marketing strategy, program delivery and account profitability

Visteon Corporation Dearborn, MI November 2000 – July 2006

Advertising Manager / Client-side Consultant

Responsible for the daily maintenance, design, functionality and content for eVisteon.com (B2B website)

Developed and implemented B2B related direct mail, print, and advertising efforts for the North American sales region

Created print and digital sales tools and materials for internal Aftermarket and OEM sales teams for B2B purposes

Coordinated, planned and managed hospitality for B2B customer and trade events (SEMA, CES, etc.)

Maintained production budgets for Aftermarket related marketing and advertising efforts

Technical Skills:

MS Office Project PowerPoint Excel Outlook, Sharepoint, Sitecore, Visio, NetSuite, BrandOcean, FTP software, Azure DevOps, Jira, Trello, Miro. Familiar with SCRUM, Agile and Waterfall methodologies.

Education: Industry Achievements:

Ferris State University Big Rapids, MI 2005 Visteon Web Communication Award eVisteon.com

Bachelor of Science Business Advertising 2007 Adobe Site of the Day - PatriotFactor.com

Associates Degree Arts and Sciences Pre-Law 2007 JD Power Top 5 Automotive Websites - Jeep.com

2013 Silver Effie Award - McDonald’s “Supplier Stories”

2017 iCrossing Best Search Campaign – Belk

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