Social Media Lead Generation

Diana M. Paschal 615-***-**** ************@*****.*** Austin, Texas

Expertise: Brand Marketing, MKT Strategy, Content Creation, Lead Generation, Email Marketing, Sales Enablement, Communications, Copywriting, Branding, Social Media Strategy, Social impact, Tech, SaaS, Wellness. EXPERIENCE

Marketing & BD Consultant Start-ups, B2B, B2C Brands 5/2017 - Present o Lead Generation, email and content marketing strategy o Content creation, copywriting, editing and social media strategy o Multi-channel campaign strategy & project management Managing Director East + West Yoga 9/2023 - 2/2024 o Maintain and update website, blogs, social, branding materials - Company Sold in Dec 2023 o Manage lead generation, customer interest and support through to onboarding o Create cross marketing opportunities on relevant blogs & Yoga retreat websites Senior MKT Consultant WildCoffeeMarketing Agency 2/2023 - 9/2023 o Plan, execute, manage and optimize integrated marketing campaigns across multi-channel o Launched three new website builds; Project manage overall design, development and functionality o Work closely with cross-functional teams including content, design, digital to align brand objectives o Identify trends and opportunities based on campaign reports, competitor analysis and market research o Optimize email campaigns, lead generation strategies, PPC, digital and audio streaming campaigns o Account Management for client: Stretch Zone, BBX Capital, Rogers Market, VitalityBowls o 300+ multi-location franchise, Retail & Real Estate Dir Brand Marketing MilesBrand Agency Austin, TX 7/2022 – 1/2023 o Manage B2C Residential Real Estate clients across the US o Develop marketing strategy and budgets across print, radio, social, digital, SEO o Optimize and manage digital marketing and social media campaigns through our in-house digital agency o Support with Brand Strategy, Art direction, copywriting and editing o Manage team of six art directors and copywriters Director of Community Moving Experience Austin/NYC 9/2021 – 3/2022 o Pitch corporate clients and develop custom Leadership Development program o Branding, communications strategy and marketing for new business development Marketing Director (Contract) AWA Oasia Los Angeles, CA 2/2020– 8/2020 o Develop go to market offering, collaborators, investors, partners for DTLA community wellness space o Design and update branding, communications, and collateral; Design menu of healing services o Collaborate with team to execute social & marketing campaigns Marketing Consultant (Contract) GoodMoney Los Angeles 8/2019 – 12/2019 o Venture backed digital banking platform owned by its customers and with 50% profits to environmental protection, sustainability, and social justice.

o Managed product marketing, content, field marketing initiatives for launch o Managed affiliate team to support two live promotional events o Project management for marketing strategy, marketing collateral and execution. o Develop community & manage goals of ambassador team Director of Community Sapp Birch Water Los Angeles 9/2018 – 7/2019 o Venture backed CPG. Report to CEO / Founder; Develop new retail and yoga studio partnerships o Produce event activations & wellness pop-ups with a dedicated ambassador team o Develop sponsorship and partnership opportunities within wellness events & retail spaces o Create impactful social media influencers and affiliate partnerships Events Producer Arlo Hotel New York, NY Summers 2017 / 2018 o Produce Summer Meditation + Yoga Series

o Secure speakers and sponsors; Support Social Media content and activations Director of Marketing Conviva NYC 2/2012 – 9/2015

4729% return on investment for 2013 / Field marketing events $7.6mm net new

2013 whitepaper downloaded 1,000+ / Grew Twitter following by15x. Inbound leads generated >$360k net new

Contributor to 12 new clients resulting in $1.8mm revenue

Silicon Valley online video start-up w/ $59mm in backing; Series C, 5th employee in New York

Report to CMO/CEO in 2- person team, eventually built a team of five.

• Develop and execute content campaigns across multiple marketing channels

• Develop marketing and communications strategy. Manage projects with agency.

Create life cycle, demand generation programs and content strategy to position Conviva as a thought leader

• Collect data and co-wrote Conviva’s ‘Viewer Experience Report’ white-paper; secured press from GIGaom, Business Insider, EuroMedia, MediaPost and Bloomberg Business Week

• Created inaugural blog program; Write and publish monthly articles

• Collaborate with Sales and Product for updates to our product roadmap, brand collateral and CRM system

• Oversee all field marketing and events; Develop Conviva specific events and industry tradeshow strategy

• Develop go-to-market messaging, positioning, & communications strategy to ensure internal adoption

• Developed social media strategy and playbook; Manage all social content channels and campaigns

• Independently launched Conviva's initial global monthly newsletter (design, layout, editorial, distribution)

• Develop internal communications strategy, product collateral and maintain company intranet

• Write, design, plan and execute email marketing campaigns via Hubspot; Develop marketing automation strategy.

• Evaluate and update CRM automation and best practices East Coast Sales Development Conviva 2/2012 - 9/2012

Host client meetings; build presentations to sign first media customers including NYTimes, ESPN, WWE and Viacom. Director of Sales & Business Development Skycore LLC NYC 4/2011 - 1/2012

• Report to CEO; Developed a comprehensive sales strategy a new product, Cellyspace, a proprietary mobile marketing platform; Signed the company’s first deals with EuroRSCG & Vibe Magazine

• Developed strategic Ad agency partnerships; product positioning and development Public Relations Associate Dolce & Gabbana USA NYC 1/2007 - 10/2008

Promoted in 3 months. Headed media relations for Women’s Ready-To-Wear line; Pitched press features, handled daily media inquiries for U.S. press; Coordinated launch of ‘The One’ perfume, D&G jewelry, new retail store opening, Nello’s Luncheon, “The Good Shepherd” book launch. Managed apparel (>$100k in inventory) YogaTeacher & Coach: E-500 RYT Yoga Alliance Certified 10/2014 – Present Offering Hatha, Vinyasa & restorative Yoga with focus on alignment and breath: Iyengar, Katonah, Yoga therapeutics, restorative, somatic coaching. pranayama & meditation. Events, retreats, workshops, group classes, online platforms, clinical and corporate settings Partnered with WeWork, Columbia University, Arlo Hotel, Adidas, Athleta, Alo Yoga EDUCATION

Middle Tennessee State University Bachelor of Science, 3.7 GPA, Cum Laude May 2005 Murfreesboro, TN Major: Mass Communications; Double Minor: Business Administration & Psychology

Awards: MTSU Full Academic Service Scholarship which funded 100% of tuition

Activities: Varsity Competitive Cheerleading Squad, Work abroad London, MTSU Sidelines News, PR Competition ADDITIONAL

Technical: Slack, ActiveCampaign, Marketo, Hubspot, Eloqua, Evernote, Notion, Sprout, Keyhold, Squarespace, Wordpress, Mailchimp, FloDesk, Salesforce, Zoho, Jira, Basecamphq, Asana, Monday, Winmo, Braze, GoogleDrive, PipeDrive, Quark, Excel, Photoshop, Illustrator, Canva, Zoom, Kajabi, Confluence, SEM Rush, MozPro.Domo, Braze

Interests: Yoga, meditation, Photography, dramatic arts, surfing, permaculture, sustainability

Volunteer: Stoked Action -Sports mentor, Cherub Improv, Yoga Foster, Covenant House SOCIAL PORTFOLIO

https://drive.google.com/drive/u/0/folders/1g3Qafe6_ysarYSKyUUAgI8RCNgbELylo https://www.canva.com/design/DAGDQ3rOhyA/0qkaJ6hw565lSTvWK6KiVQ/edit? utm_content=DAGDQ3rOhyA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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