Sales Leader Expert in Dealer Networks, Market Expansion.

VICE PRESIDENT OF SALES

SALES STRATEGY FULL P&L MANAGEMENT KEY ACCOUNT MANAGEMENT

SENIOR MANAGEMENT TEAM MEMBER EMPOWERING PEOPLE Dynamic and Results-Driven Sales Leader Results-driven sales leader with extensive experience in manufacturing and distribution sales, specializing in local, state, federal government sectors, and distributor partnerships. Proven track record in developing and executing large-scale business strategies that drive revenue growth, expand market share, and enhance profitability. Adept at managing high- performing sales teams and building strong relationships with Department of Logistics, Federal Resources, OEMs, and distributor sales teams. Expert in forecasting, joint business planning to meet diverse industry needs.

SIGNATURE ACHIEVEMENTS:

Drove unprecedented revenue growth by creating and executing advanced sales strategies. Leveraged customer-centric vision and branding specialization to deliver lucrative results for rapid-growth corporations.

Substantially grew business footprint by winning new key accounts, immediately delivering solutions and creating long-lasting traction with customers.

Demonstrated passionate and results-driven leadership to a high-performing sales team and led individuals to reach professional goals while achieving immediate and sustained results. SIGNATURE STRENGTHS & COMPETENCIES

Sales Strategy & Pipeline Execution

B2B Sales Management

Consultative, Technical Selling

Team Building/leadership

Sales Forecasting & Analysis

CRM Reporting

New Business Development

Market Disruption

EBITA Controls

Territory Development

Complex Negotiations

Relationship Management

PROFESSIONAL EXPERIENCE

KFH INDUSTRIES – DOTHAN, AL 2019 – 2024

KFH is a top manufacturer and designer of woven jacketed and rubber lay flat hose products with about $225M in revenue. Regional Sales Manager, Midwest Region

Led end-to-end sales process for a multi-state region (MI, OH, IN, WV, KY, and TN). Developed sales objectives, designed strategies, delivered new business opportunities, and led on-going business relationships with existing dealer teams, manufacturer representatives’ agents and distributor sales managers in 3 channels. Acted as a relationship manager for strategic partnerships and key accounts. Provided ongoing customer support and product education in all verticals. Tracked sales metrics and KPIs and presented results to leadership.

Increased revenue in region by 233% by implementing creative sales strategies and reactivating accounts, expanding sales portfolios and expanding dealer networks.

Led efforts to realign a dormant distribution network. The project involved evaluating each distributor and putting in place a tailored actionable plan for reengagement.

Selected to participate on the Research & Development team tasked with researching, designing, and developing a new product offering and subsequently launching it into the marketplace.

Developed and facilitated the end-user training programs on water flow hydraulic products.

Successfully created remediation strategies and implement corrective actions to parts of the territory not meeting performance targets

CHRISTOPHER REICHEL

Florence, KY 41042 502-***-**** ***********@*****.*** LinkedIn Profile ANGUS INTERNATIONAL SAFETY GROUP. – ANGIER, NC 2015 - 2018 National Foam, Inc/ AISG. is a leading OEM of engineered pumps & water delivery solutions with revenue of E200m . The division was purchased by private equity and sold in Q1 2018.. Regional Sales Manager

Managed all distribution, dealer network sales teams, independent manufacturer agencies, marketing, and business development processes for a large 22-state region. Oversaw strategic account development, and support management, including assisting with product interface development information. Drove the advancement of defined sales plans that led to the establishment of long-term business relationships and team growth. Developed sales budgets and forecasts and tracked KPIs. Collaborative M/A with VP and others on the team

• Increased territory sales to over $5M from $500k by crafting and implementing sales action plans designed to penetrate competitive markets and win large key accounts.

Spearheaded strategic and tactical sales strategies to reengage and recruit new business partners; selected to lead OEM relationships with Grainger, Xylem Pumps and Defense Logistic Agency.

Conducted in-depth market competitive and trend analysis and readjusted sales strategies accordingly.

Hand-selected to present specific results, improvements, and accomplishments to senior leadership and private equity stakeholders.

Conducted product training and strategic implementation sessions, enabling distributor sales teams and customers to maximize product utilization and ROI. KAZA FIRE EQUIPMENT – EBENSBURG, PA 2011 - 2015

Kaza Fire Equipment is a national distributor of first responder safety equipment including Fire Trucks, Ladders, and Personal Protective Equipment with revenue of $18M. Territory Manager

Planned, developed, implemented, and maintained business development strategies in support of organizational key initiatives and objectives. Partnered with marketing team to develop compelling external message and drove brand recognition within assigned territory. Created and built prospects through relationships and strong alliances with customers. Established contacts and relationships with current and prospective customer targets. Managed relationship with customers for all matters, contract negotiation, and ongoing account management. Prepared forecast for planning and financial reviews.

Recognized as Top Sales Generator of 2015 after increasing territorial sales by 60%.

Drove territory expansion to include over 300 active accounts and secured more than $3M in annual revenue by creating value for clients and deepening organizational understanding of the market landscape.

Spearheaded highly impactful promotional sales strategies in partnership with manufacturing representatives.

Successfully implemented strategies to reengage dormant accounts and developed creative lead generation techniques and sales funnels.

Expanded revenue streams within active accounts through gaining a deep understanding of client needs and providing impactful solutions.

PREMIER SAFETEY & SERVICE – OAKDALE, PA 2001 - 2011 Premier, Safety, & Service is a leader in providing life-critical equipment and protective products with revenues of $75M. The company was sold to MES-Municipal Equipment Services 2024. Regional Sales Director

Led a team of sales professionals and advanced strategies to drive business development and increase sales within the territory. Provided ongoing coaching, guidance, and oversight to the team and gave actionable and tactical thought leadership to evolve sales mindset and keep morale high. Focused on building a strong book of business and tracked metrics and sales forecasts.

Led sales team to exceed company sales records, growing revenue from $750K to $9.7M during tenure.

Provided strong leadership and mentorship to team members across the US.

Developed and executed Annual Joint Business Planning with top distributors stocking commercial truck and van products, driving sales growth in key product categories.

Conducted training, recruitment, human resource and professional development opportunities for team members as they learned advanced sales, prospecting, new business development, and account management best practices and technique

ADDITIONAL EXPERIENCE

VERNON TOWNSHIP – MEADVILLE, PA 1996 - 2019

Deputy Fire Chief, Firefighter, & EMT

• Supporting the Fire Chief:

Assisting in developing and implementing departmental policies, procedures, and strategic plans.

• Operational Oversight:

Managing specific divisions within the department, such as fire suppression, hazardous materials mitigation, or procurement/logistics.

• Incident Command:

Leading firefighting operations at major incidents in the absence of the Fire Chief.

• Staff Supervision:

Overseeing the performance of fire officers and firefighters within their assigned area.

• Training and Development:

Ensuring 45 firefighters receive proper training and professional development opportunities.

• Community Outreach:

Participating in public education programs and community engagement initiatives related to fire safety.

• Budget Management:

Assisting in budget planning and resource allocation for the department.

• Liaison with Other Agencies:

Coordinating with other emergency services, local government officials, and community organizations. EDUCATION

Bachelor of Science – Business Management Bottega University, Salt Lake City, UT Fire Science Butler Community College, Butler, PA Emergency Medical Technician & Paramedic Harrisburg Community College, Harrisburg, PA Electrical Occupations Crawford County Career and Technical School

• Industrial Motor Controls and Switch Gear theory

• 2 yrs co-op at a Forging Plant as an Industrial Electrician Certified Firefighter II and Instructor International Fire Service Accreditation Congress OFFICE PROGRAMS

Microsoft 365

Microsoft Dynamic 365

Outlook

SharePoint

One Drive

Concur

Pay Comm

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