Marketing Manager

Johnson Toppo, Marketing Manager

Boston, Massachusetts 857-***-**** ************.**@*****.*** LinkedIn Portfolio Data-driven Marketing professional with expertise in growth marketing, event marketing, and digital strategy across B2B and B2C industries. Proven ability to increase brand visibility by 40%, boost lead generation by 30%, and optimize marketing budgets to reduce costs by 15%. Skilled in SEO, demand generation, multi-platform marketing campaigns, and CRM automation using Salesforce, Pardot, Google Analytics, and HubSpot. Adept at leading cross-functional teams, leveraging data analytics for campaign optimization, and executing high-impact events that drive engagement and revenue growth.

Skills

Marketing & Strategy: Growth Marketing Go-To-Market (GTM) Strategy Brand Management Campaign Development Event Marketing Demand Generation Product Marketing Market Research Strategic Messaging Customer Journey Mapping Integrated Marketing Multi-Channel Marketing Corporate Communications Digital & Performance Marketing: SEO & SEM A/B Testing CRM Automation Performance Marketing Paid Advertising Social Media Strategy Content Marketing Email Marketing Marketing Campaigns

Analytics & Optimization: KPI Analysis Data-Driven Decision Making Google Analytics Website Optimization ROI Analysis Business & Leadership: Project Management Cross-Functional Collaboration Stakeholder Engagement Budget Management Contract Negotiation Sales Enablement Storytelling Vendor Management

Tools & Technologies: Salesforce Pardot HubSpot Google Ads Marketo Tableau Power BI Python SQL SEMRush Mailchimp SAS Monday.com Excel Trello Professional Experience

Rebecca Everlene Trust Company, Marketing Specialist, Chicago, US Feb 2025 – Present

- Spearheaded multi-platform marketing campaigns across Google Ads, Meta, LinkedIn, and X, boosting brand awareness by 12% within 1 month.

- Designed and executed a year-long content marketing strategy, increasing audience engagement by 20% through compelling, data-driven storytelling.

- Optimized website content and SEO strategy, leading to a 15% increase in organic traffic and 10% higher conversion rates.

- Leveraged Google Analytics, and Power BI to track website performance, enabling a 15% improvement in campaign effectiveness through data-driven optimizations.

- Initiated using monday.com to manage workflows and project tracking, ensuring timely completion and improved productivity across the marketing team. Suffolk University, Graduate Marketing Assistant, Boston, US Sep 2023–Dec 2024

- Designed and launched email, social media, and PPC campaigns, driving a 15% increase in audience engagement through strategic KPI analysis.

- Streamlined the marketing event calendar by implementing automated scheduling tools, enhancing efficiency by 30% and reducing conflicts.

- Analyzed campaign performance using Google Analytics and Power BI, refining marketing strategies and boosting effectiveness by 20%. Asteria Aerospace Limited, Lead Marketing, Delhi, India Feb 2022–May 2023

- Led 25+ global events across trade shows, conferences, and summits, driving a 40% increase in brand visibility and a 30% boost in lead generation.

- Managed event planning, vendor negotiations, and logistics, optimizing operations to reduce costs by 15% on a $400K budget.

- Developed and executed PR campaigns, securing media coverage in (TOI, Geospatial world, The Print), increasing earned media for launches by 25%.

- Optimized website structure and UX design, implementing SEO improvements that boosted web traffic by 20%.

- Ran A/B tests on landing pages, optimizing design and messaging to increase CTR by 40% and campaign effectiveness.

- Analyzed attendee engagement, conversion rates, and cost metrics, refining event strategies to enhance ROI by 20%.

- Created integrated campaigns across email, social media, and live events, resulting in a 30% uplift in customer interactions and lead engagement.

- Executed multi-channel product launches, combining webinars, trade shows, and influencer partnerships, increasing inquiries by 20%.

- Automated lead nurturing and workflows using Pardot and Salesforce, improving sales conversion rates by 20%. Go Live, Client Servicing Manager, Delhi, India Sep 2016–Jan 2022

- Built and nurtured relationships with 10+ enterprise clients (Budweiser, Cisco, TechGig, Hitachi, etc.), implementing custom engagement plans that increased satisfaction scores by 95%.

- Created high-impact marketing collateral for flagship events, winning (EEMA & WOW Awards Asia) and enhancing brand recognition for key clients.

- Led 200+ corporate events, from international conferences to product launches, driving a 30% increase in brand visibility and 25% growth in lead generation.

- Oversaw website content and social media campaigns across LinkedIn and Meta, increasing audience reach by 25% through targeted engagement and content marketing.

- Worked with design and content teams to create branded marketing materials, boosting campaign engagement by 40% and enhancing storytelling.

- Led cross-functional teams and vendor negotiations, delivering high-profile events on schedule and within budget, optimizing spending for a $1.5M client portfolio.

- Analyzed audience engagement, conversion rates, and ROI metrics for 60+ marketing campaigns, refining strategies to boost success rates by 35%. Velosity, Client Servicing Specialist, Delhi, India Aug 2014–Aug 2016

- Oversaw a $700K client portfolio, designing custom event strategies that enhanced customer experience and boosted client retention by 12%.

- Partnered with design and content teams to develop brochures, digital assets, and promotional videos, increasing brand visibility by 90% and audience engagement by 86%.

- Developed customized sponsorship packages aligned with client goals, increasing sponsorship revenue by 18%. Education

Master of Science in Marketing (STEM), Suffolk University, (Boston, USA) Sep 2023–Dec 2024 Post-Graduation Diploma in Marketing Management, Indira Gandhi National Open University, (Delhi, India) Jan 2021–Dec 2022 Bachelor of Journalism and Mass Communication, Guru Gobind Singh Indraprastha University, (Delhi, India) Apr 2010–May 2013 Awards

-Suffolk University’s IP Pitch Competition (2023-24) - Recognized for developing a high-impact brand and marketing strategy.

-Best Concept and Contribution Award - Budweiser Sensation Hyderabad (2018) - Awarded for executing a standout event marketing campaign.

-Best Job and Lasting Contribution Award - Hitachi Xpert Lounge (2019) - Acknowledged for delivering a high-ROI brand activation campaign.

-Biggest Risk Taker Award (2019) - Recognized for bold marketing innovations.

-Best Employee Award (2019) - Earned for outstanding leadership and contributions to marketing success.

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