Business Analyst Power Bi

Experience

Softinator Techlabs Indore/ India

Business Analyst 05/2023 - 07/2024

Analyzed business and marketing data using Google Analytics, providing insights to optimize Google Ads campaigns and improve ROI.

Conducted market research and competitor analysis, identifying trends and opportunities to enhance business strategies. Developed data visualization dashboards to track key performance metrics, improving decision-making for top level management .

Assisted in requirement gathering and process optimization, streamlining workflows to enhance operational efficiency. Collaborated with cross-functional teams, translating business needs into actionable insights through data analysis. Freelancing

Marketing Analyst 01/2022 - 07/2024

Marketing Analyst (Freelance)Self-Employed May 2022 – July 2024 Data-Driven Marketing Strategies: Analyzed market trends, customer behavior, and campaign performance using Google Analytics, Power BI, and SQL to optimize marketing efforts. AI & Generative AI Integration: Leveraged AI-powered tools and prompt engineering for content automation, audience segmentation, and predictive analytics.

Digital Advertising & Performance Analysis: Managed Google Ads and social media campaigns, using data insights to enhance targeting and increase ROI.

SEO & Website Analytics: Conducted SEO audits and keyword research, improving organic traffic and online visibility for clients.

Competitive Analysis & Business Insights: Provided data-driven reports and dashboards in Tableau, Power BI, and Excel, helping businesses refine their marketing strategies. Client Consultation & Strategy Development: Worked with startups and small businesses, offering customized marketing solutions to boost engagement and conversions.

Skills

SQL, Minitab, CRM, Excel, Microsoft Office, Microsoft Word, Microsoft Powerpoint, Data Analysis, Business Analysis, Project Management, NLP, Data Visualization, Google Ads, Business Strategy, Business Analysis, Minitab, Power BI, Tableau, Artificial Intelligence, Python, Search Engine Optimization Education

Northwood University Midland, MI

Business Analytics 07/2025

Successfully completed 12+ Certifications, enhancing my knowledge in business analytics, marketing, and data-driven decision-making.

Maintained a GPA of 3.85, demonstrating strong academic performance and a commitment to excellence. Presented multiple group activities and individual case studies, leveraging data analysis to provide insightful solutions and recommendations.

Earned high marks for my analytical approach and problem-solving skills in case studies and presentations. Medicaps University Indore/India

Bachelor of Commerce 05/2023

Earned a CGPA of 8.6/10, demonstrating strong academic performance in Accounting, Marketing, and Finance. Developed a solid foundation in business strategy, consumer behavior, and financial management. Successfully executed marketing projects, applying data-driven insights and strategic planning to real-world business scenarios.

Gained hands-on experience in market research, brand positioning, and financial analysis, strengthening analytical and problem-solving skills.

Rishu Dixit

+1-989-***-**** ************@*****.*** Chicago, IL Linkedin : https://www.linkedin.com/in/rishu-dixit-14460423a/

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