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Master Data Product Management

Location:
Cleveland, OH
Posted:
April 18, 2025

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Resume:

Michael G. Morris

Email: *******.**********@*****.*** Phone: 216-***-****

Biography

Experienced professional with a broad array of skills covering Product Management, Project Management, Master Data Management, Product Information Management and Data Governance. My passion is to drive growth through process improvement and operational excellence.

Experience

M G Morris Consulting, LLC – Cleveland, Ohio

President/Owner, June 2023 - Present

• Responsible for driving process improvement project for Precision Castparts Corp. (Berkshire Hathaway) that process mapped existing software and applications to drive productivity and prepare for ERP implementation across multiple plants.

• I leverage my extensive experience and skills in business process improvement, product management, data governance, project management, and Lean Six Sigma to deliver value-added solutions to clients across various industries. I hold a Lean/Six Sigma Blackbelt ICBB certification issued by GE, where I worked for over twenty years and launched hundreds of new products in different product categories and markets.

Cognizant Technologies Solutions – Cleveland, Ohio

Manager - Consulting, May 2022 - Present

• Established a Master Data Governance Policy and refined/restructured Product Master Data covering 14 ERP systems across multiple manufacturing locations for Fortune Brands, Master Brand Cabinets Inc. Structured Product Information Management (PIM) data in preparation for PIM (Syndigo) integration for major home center supplier.

• Project managed data analytics and mapping for master data for improved marketing analytics and supply chain/demand planning for Estee Lauder.

GE Lighting, a Savant Company– Cleveland, Ohio

Product Activation Manager August 2014 - May 2022

• Managed GE’s graphics, packaging engineering, and master data for New Product Launches and graphics updates that cover marketing, regulatory, and branding updates.

• Functional manager for PIM (Syndigo) data migration for enhanced product attributes and images

• Supplier relations manager for restructuring and cost-out initiatives across 4 plants covering 26 suppliers and 8 product lines and establish new supplier contracts.

• Supplier/Sourcing manager for packaging and contracted labor. Managed Packaging/Labor contracts for $12MM

budget.

• Set up a Global Data Synchronization (GDSM) team to synchronize product master data between GE and key customers. • Led team that drove cycle-time reduction for new product launches that went from 10 weeks to 4 weeks.

Product Data Functional Leader February 2012 – July 2014 • Led special assignment as Product Management Functional Leader for SAP ERP implementation. Focused on Material Data Master, Product Hierarchy, Classification and Global Data Synchronization.

• Project manager who worked cross-functionally with Product Management, Technology, Marketing and Supply Chain to ensure all deliverables met ERP transition timelines.

North American Compact Fluorescent Product Manager December 2009 – January 2012 • Led N.A. product line growth and development to be the largest segment of GE Lighting Consumer business through strategic sub-brand development (Long-life platform, Reveal brand line-ext, and decorative categories).

• Developed and successfully launched the “Bright from the Start” brand across all major retailers and garnered positive media recognition and awards.

• Delivered double digit profit margin increase through product line performance enhancements implementation of pricing strategy to offset rare earth hyperinflation.

• Led PSI initiatives that resulted in inventory reduction, 98%+ service rates and on-time NPI launches achieved through strategic supplier partnerships.

Latin America Product Manager December 2006 – November 2009 • Delivered double-digit sales growth through over 300 strategic new product introductions and product line extensions.

• Developed strategic partnership with commercial/industrial fixture supplier that delivered 3X sales in the first year and positioned GE for future growth.

• Worked cross-functionally to execute restructuring and cost-out initiatives across three plants involving suppliers and product lines that delivered double-digit operating profit growth.

Lean/Blackbelt ACFC – Walmart January 2003 – November 2006 • Led customer-focused efforts for GE at Walmart that provided data analysis and strategy development focused on identifying product gaps, competitive responses, and identifying new product opportunities.

• Led research that drove product mix and profitability to double digit growth in the decorative category.

Sales Development Manager - Hardware/Home Center November 2000 – December 2003 • Effectively led efforts to a 12% sales increase at hardware/home center accounts, including Home Depot, Lowe’s, Ace Hardware, and True Value Hardware.

• Led effort to develop effective product and pricing strategies across multiple product lines that included wiring devices and surge protectors by coordinating with product management and marketing teams.

Associate Product Manager June 1997 – October 2000 • Product Manager for GE/SANYO joint-venture for batteries and portable lighting products. • Managed cross-business relationships to successfully launch over 200 battery products across alkaline and rechargeable battery categories.

• Delivered double-digit sales growth in key mass-merchant retailers.

• Developed a new $15MM portable lighting products category with innovative products that expanded GE brand distribution across key retailers (Walmart, Target, Costco, Ace Hardware).

Eastern Zone Sales Manager July 1994 – May 1997 • Managed eastern US sales development efforts for GE-SANYO joint-venture for batteries. • Developed sales strategies and training materials for sales teams.

• Led prospecting initiatives and key account presentations for the new product category, resulting in new accounts and new channel distribution for GE products that grew to $20MM+.

Eveready Battery Co. – New York, New York

Retail Service Manager July 1988 – June 1994 • Managed New England Retail Service Organization to support key and national account sales objectives. • Gained 60% increase in promotional display placement, and implemented analytical tools that drove in-stock service levels and reduced store service cycle-time.

District Sales Manager March 1987 – June 1988 • Managed key wholesale and retail accounts in the New York metro region.

• Developed successful sales strategies that delivered 12% sales growth by creating a new consumer-electronics consumer channel focus.

Various Customer Service and Sales Support Positions June 1984 – February 1987 • Inside sales and customer service support for Sales order processing and invoice dispute resolution.

Education

• Marist College, B.S. Business Administration – Personnel/Labor Relations, Minor – Psychology • GE/Crotonville, Product Lifecycle Management, Lean Six-Sigma (Certified Blackbelt), Change Acceleration Process, Advanced Negotiation Skills, Advanced Selling Skills

Skills

Software/Technology/Areas of Expertise

• SAP Material Data Master, Global Data Synchronization (GDSM), Enovia Product Lifecycle Management, Product Lifecycle Management, Master Data Management, Agile, Data Analytics, Project Management, Change Management, Google Cloud, Data Visualization



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