Marketing Communications Leader
Resume:
Dynamic, award-winning Marketing & Communications Leader with 15+ years of
success driving executive engagement, digital innovation and integrated communication strategies. Expert in transforming complex ideas into compelling narratives that align messaging with strategic business goals and boost brand visibility across diverse audiences. Trusted C-suite advisor known for elevating executive presence, shaping thought leadership and spearheading cross-functional collaboration to accelerate organizational alignment and impact.
*****.*.****@*****.***
Vienna, VA
/in/ridaa-chippa
RIDAA MIAN CHIPPA
AWARD-WINNING MARKETING COMMUNICATIONS LEADER
EDUCATION
Master of Liberal Arts, ALM,
General Management, 2011
Harvard University Extension
School
Cambridge, MA
Concentration: Marketing
Management
Bachelor of Arts, Economics
& International Relations,
2005
Simmons College
Boston, MA
Minor: Managerial Finance
SKILLS
Corporate Communications
Executive Engagement & Advisory
Digital Communications &
Employee Engagement
Strategic Brand & Reputation
Management
Enterprise Change Management
Marketing / Content Strategy
Crisis & Issues Management
Data-Driven Storytelling
TECHNICAL SKILLS
Content & Performance
Analytics: Adobe Analytics,
Google Analytics
CRM & Marketing Automation:
Salesforce, Oracle Eloqua
Content Management: Adobe
Experience Manager
E-learning & Instructional
Design: Articulate Studio
Productivity: Microsoft Office
Suite, Google Suite
Project & Workflow
Management: Asana,
Monday.com
GenAI tools
Dec. 2024 - Present
PriceWaterhouseCoopers (PwC US)
Washington, D.C.
Editor-in-Chief and Senior Manager
US Communications & Corporate Affairs
March 2021 - Nov. 2024
Jan. 2023 - Nov. 2024
• Leads the DEI division’s brand and communications strategy in alignment with Freddie Mac’s Make Home Possible mission, driving brand management, business messaging and executive communications.
• Advises C-suite and executive leadership team on brand strategy, thought leadership and communications to amplify executive visibility and credibility, and elevate a unified enterprise voice.
• Builds strategic relationships across key internal stakeholders—Corporate Communications, HR, PR and L&D to develop and execute integrated marketing communications and campaign activations.
• Directs the Brand and Communications team in producing high-impact content
(articles, email, presentations, talking points) to deliver consistent, high-quality messaging for employees, leadership and external stakeholders.
• Key Accomplishments
o Designed and developed an executive masterclass curriculum for the Senior Operating Committee (SOC).
o Developed and launched firmwide training on inclusion and belonging, reaching 7,000+ employees.
PROFESSIONAL EXPERIENCE
Freddie Mac
McLean, VA
Marketing and Communications Director
• Led digital communications strategy for 75,000 U.S.-based employees, serving as product owner for core internal and external channels—including intranet, flagship newsletter, media hub and Yammer communities.
• Served as Editor-in-Chief for PwC Inside, delivering 45+ editions annually with a 70% open rate. Drove editorial innovation using generative AI to streamline content creation and elevate engagement.
• Championed data-driven decision-making—tested, analyzed and evolved digital content to enhance employee engagement. Collaborated with customer journey owners to assess and optimize improvement and translated actionable strategies to improve reach and relevance.
• Directed global and offshore content teams, overseeing campaigns, editorial standards and real-time coaching to ensure consistency, clarity and strategic alignment.
• Key Accomplishments
o Redesigned 10 enterprise newsletters, unifying voice, tone and branding across business units; led a 17-member cross-functional team to deliver a consistent and impactful reader experience.
o Won 2024 Digital Publication of the Year by PR Daily for excellence in digital content and engagement.
o Launched The US Newsroom strategy, boosting unique visitors by 25% and increasing owned stories by 20%, strengthening PwC’s brand in FY24.
• Developed the eMortgage MarComm program to boost awareness of digital solutions and eNote deliveries to Fannie Mae.
• Led the eMortgage digital communications experience—developed an interactive microsite, refreshed the intranet and created new marketing collateral.
• Served as key business partner to internal sales teams to support sales events, participate in client engagement activities and further eMortgage activations.
• Created key deliverables shared with FHFA, the Board and leadership on eMortgage progress, provided insights into the digital mortgage landscape and entry barriers.
• Key Accomplishments
o Achieved a 30% increase in eNote deliveries over a nearly 5-year period for the digital technology. o Led 24+ webinars/educational seminars for lender audiences and industry partners in support of eMortgage and eNote adoption.
July 2012 - March 2021
August 2016 - March 2021
Fannie Mae
Washington, D.C.
Product Marketing Manager
Digital Products - Digital Transformation
• Crafted compelling content for email, web, and print communications targeting internal and external audiences from a Brand Journalism perspective.
• Developed sales enablement playbooks ang communication standards to ensure organizational alignment and compliance.
• Collaborated with senior leadership to deepen understanding of business priorities, integrate with internal communications teams, and support organizational change management.
• Led training and development of sales enablement teams including team building workships.
• Key Accomplishments
o Project managed cross-functional teams (up to 22+ colleagues) to execute 5 of the largest industry events. This included content development, stakeholder alignment and events presence. o Executed confidential, quarterly C-suite roundtable discussions to support industry-changing initiatives.
• Supported business and promotional communications activities for the Multifamily division, including content development, editing and curating email communication, articles and presentations.
• Developed e-learnings for employees to increase awareness of key business areas including compliance, risk and to meet mandatory governance requirements.
• Key Accomplishments
o Executed DUS, Multfamily’s largest event, provided event support, content development and on-site event presence.
o Drove redesign of Multifamily web pages including content overhaul, new branding and features. Marketing Communications Specialist July 2011 - June 2014 Multifamily
Graduate Fellow, Public Relations Summer 2011
Grayling
Washington, D.C.
Marketing Communications Manager
Customer, Marketing and Strategy
June 2014 - July 2016
• Led integrated, multichannel communications for PwC’s Products & Technology segment, developed new processes and tools to enhance leadership visibility and employee engagement.
• Partnered with business lines to develop key themes, content and collateral in support of strategic business priorities.
• Strengthened cross-product-collaboration with External Communications and Marketing teams to effectively communicate product success stories and support brand management activities.
• Key Accomplishments
o Delivered first P&T webcast for 3,000+ employees to build awareness of the new segment, understand business priorities and roll out The New Equation messaging. Comms support included the development of talking points, show flow, presentation slides and speaking engagement support for leadership. o Drove high-impact client engagements for US Technology and National Information Security on key launches: Apple iPhone and Cybersecurity Awareness Month. Senior Communications Manager
Products & Technology
March 2021 - Dec. 2022
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