Social Media United States

YOSTHENA AYNALEM ABRAHA

SOUTHFIELD, MICHIGAN, UNITED STATES +1-313-***-****

DETAILS

Southfield, Michigan

United States

+1-313-***-****

***************@*****.***

SKILLS

Communication Skills

Visualization

Sentiment Analysis

Risk Analysis

Tableau (Software)

Power BI

SPSS (Software)

Advertising Campaigns

Brand Management

Marketing

Critical Thinking

Social Media

Quantitative Research

Predictive Modelling

Microsoft Excel

Business Analysis

Journalism

Storytelling

Dashboards

Sciences

Creative Problem Solving

Google Analytics

SQL Databases

LANGUAGES

Amharic

English

PROFILE

Insightful and resourceful Business Analytics Master’s graduate with a strong foundation in data storytelling, visualization, and decision support. Experienced in translating qualitative and quantitative data into actionable business insights. Adept in Tableau, R, Excel, and SPSS with a sharp ability to uncover trends, drive strategy, and support evidence-based decision-making. Recognized for fast learning, creative problem-solving, and clear communication honed through journalism, media, and analytics experience. EMPLOYMENT HISTORY

Media Analyst at The Mitchell Group Inc, Addis Ababa November 2022 — Present

• Conducted large-scale media and social media sentiment analysis for internal decision-making.

• Delivered predictive insights through qualitative and quantitative research.

• Authored strategic reports and security updates utilized by leadership teams.

• Developed visualization models to convey media trends and risk patterns. Creative Copywriter, Addis Ababa

July 2021 — November 2022

• Produced original content for multi-platform marketing campaigns.

• Analyzed campaign performance and recommended messaging optimizations.

• Collaborated with designers and strategists to align copy with audience insights.

• Delivered clear, engaging content guided by brand voice and consumer behavior. Senior Reporter, Addis Ababa

July 2021 — October 2022

• Wrote, and published in-depth stories on Art, Politics, Business, and Society.

• Synthesized complex issues into digestible stories using critical thinking and research.

• Built strong local networks to uncover exclusive insights and trends. Web Content Creator & Translator at Kifiya Financial Technologies, Addis Ababa July 2020 — December 2020

• Designed and created vendor profiles for digital platforms.

• Produced bilingual content for fintech websites, focusing on usability and engagement and drove website traffic.

EDUCATION

MSc, Trine University, Allen Park

July 2023

Bachelor of Science in Zoological Sciences, Addis Ababa University, Addis Ababa October 2014 — July 2017

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