Marketing Director Digital

TROY D JENSEN

Marketing Director Transformational Leader

Brentwood, CA (SF Bay Area) 1-812-***-**** ****.*.******@*****.*** https://www.linkedin.com/in/troy-d-jensen Dynamic Marketing Director with over 28 years of comprehensive experience in driving growth and innovation in cybersecurity and developer marketing. 15 years experience in leadership roles executing B2B marketing strategies that generated $2B in pipeline growth and engaged over 500K developers globally. Successfully led high-stakes campaigns and partnerships, achieving 1 million active users of the IBM Cloud. Analytical, data driven problem solver driving exceptional results in fast-paced hyper growth cloud, AI, and cybersecurity markets focusing on SaaS. SKILLS

Team Leadership

Product Marketing Management

Agile Methodologies

Digital Marketing SEO and SEM

Strategic Planning & Execution

Experiential Marketing

Corporate Event Strategy

Content Creation & Messaging

Data Analysis & Market Research

Brand Management

Marketing Operations & Analytics

Budget Management

WORK EXPERIENCE

IBM Corporation San Francisco, CA

Global Cybersecurity & Developer Marketing Director January 2022 – April 2024

Transformed the Cybersecurity Event team through strategic hiring, organizational restructuring, cross-functional stakeholder networking, and performance analysis to drive $2B in pipeline growth from Cybersecurity events.

Authored a robust Cybersecurity marketing strategy, enhancing messaging and positioning based on insights from 25 key clients on the advisory board to emphasizing endpoint management and SIEM and SOAR offerings.

Designed and led the Hybrid Cloud track at TechXchange, curating content for keynote, hands on labs, and technical sessions. Engaged 354 developers and end users, with the session on watsonx exceeding capacity at 142%.

Accelerated business growth by forging strategic partnerships with hyperscaler cloud providers and cybersecurity alliance partners to maximize return of $11M budget.

IBM Corporation San Francisco, CA

Global Developer Growth Marketing Leader April 2018 – December 2021

Launched and drove the growth marketing program “Call for Code”, through team building and integrated marketing campaign execution, engaging over 500K+ developers from 180 nations over the first three years.

Created the “Build Smart on Kubernetes World Tour” utilizing developer marketing best practices to attract over 4K attendees with more than 2K lab engagements as the Red Hat acquisition focal for developer marketing.

Achieved a milestone of 1 million active users of IBM Cloud and AI SaaS technology building a demand engine including digital and in person events, SEO, digital and social advertising, proactive e-mail, and e-newsletter.

Boosted Open Source advocacy and adoption by promoting the Red Hat portfolio and collaborating with The Linux Foundation to adopt 8 new Open Source projects on GitHub as part of the Call for Code program strategy. IBM Corporation San Francisco, CA

Senior Marketing Operations Chief of Staff CIO Marketing April 2017 – March 2018

Initiated a comprehensive CIO marketing strategy, creating high-end, qualitative, white glove corporate event experiences using top account marketing techniques with Fortune 500 CIOs to drive Cloud platform and AI adoption.

Designed an accurate quantitative forecasting system for the IBM Think event, achieving a 99.5% forecast accuracy rate, which allowed optimized resource planning.

Drove executive communications, strategic investment, and informed organizational decisions through meticulous performance analysis.

Orchestrated investment and audience acquisition and demand generation strategy for the IBM Index developer event driving over 1200 in attendance to the inaugural event. Troy Jensen Page 2 ****.*.******@*****.*** 812-***-**** IBM Corporation San Francisco, CA

Senior Cloud Performance Marketing Leader October 2014 – March 2017

Led the first dedicated cloud marketing campaign, building and scaling a team of 12 marketing specialists, utilizing digital and event marketing tactics to lift IBM to a top 5 Cloud Vendor in Bob Evans Cloud Wars analysis in 2018.

Engineered the strategy and design of the IBM Cloud Innovation Forum, a white glove event for top clients, and oversaw IBM presence at 6 Gartner IT Symposium/Xpo events, including the IBM Cloud Café, focused on cloud native platform, cloud security, and overall network visibility and transparency.

Integrated the $2B SoftLayer acquisition through cross-functional collaboration with product ownership, sales, and marketing leadership to build sales pipeline, and integrate resources into optimal roles. IBM Corporation Evansville, IN

Mid-Market Marketing Director September 2011 – September 2014

Directed a team of 30 professionals engaging 100 ecosystem partners to drive revenue from small and medium businesses, utilizing Co-marketing investment in a remote first environment

Shifted Mid-Market investment to MSP recruitment initiating the build go-to-market strategy to generate revenue from business partners, to increase their customer base and drive IBM Cloud consumption.

Leveraged web & e-newsletter properties, utilizing e-mail best practices including in-market testing and engagement measurements to optimize performance metrics.

IBM Corporation Evansville, IN

Marketing Data Analytics Leader People Manager March 2008 – August 2011

Authored strategic market analysis reports including quarterly earnings reviews, brand relevance, consideration and preference, and workload capacity.

Deployed a management system with the risk and compliance office, to maintain audit ready data repository, showing compliance to legal regulations related to gift and amenities provided to employees of government owned entities.

Orchestrated a comprehensive performance review system to evaluate pipeline coverage, marketing performance, and other key performance indicators (KPIs) to produce reliable yield and revenue projections. IBM Corporation Phoenix, AZ

Marketing Data Analytics Lead December 1995 – February 2008 CERTIFICATIONS

GenAI for Business Leaders

Trustworthy AI & Ethics

SEO: Keyword Strategy

ISC2 Training

Agile Explorer

Cloud Core

IBM watsonx Foundations

Quantum Conversations

Adv. Product Marketing

EDUCATION

University of Utah,Salt Lake City, Utah

Bachelor Degree, Political Science and Philosophy

Magna Cum Laude

IBM Management School Somers, New York

Management Training Completion

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