Graphic Design 3D POP & Packaging Design Art Direction

Career Summary:

Experienced and innovative creative professional with over 20 years of expertise in branding, packaging, and 3D design across retail, shopper marketing, and digital platforms. Adept at leading projects, mentoring creative professionals, and delivering impactful solutions that align with business objectives. Recognized for driving results through strategic thinking, creative problem-solving, and fostering collaboration. Eager to leverage extensive hands-on experience and a passion for creative leadership. Career History:

ONYX Brands – Senior Designer

Bentonville, AR 04/2023 – 04/2025

Lead creative initiatives, including traditional and 3D design, to align brand visuals with market objectives.

Revolutionized product visuals by creating a comprehensive 3D library, enhancing brand consistency, and reducing costs.

Collaborate with cross-functional teams to deliver innovative solutions that elevate customer experiences. Bay Cities – 3D Rendering Graphic Designer

Bentonville, AR 06/2021 – 04/2023

Designed retail packaging and POP displays for clients such as Walmart, Disney, and Hasbro.

Secured a $2.7M project win for Walmart’s Halloween Pet program through shopper-focused design and strategic presentations.

International Paper – Graphic Design Lead

Bentonville, AR 08/2016 – 02/2021

Designed in-store beauty boxes for Walmart, leading to increased brand visibility and repeat business.

Managed the full creative process, including mood boards, photoshoots, and final designs for displays and packaging for various clients.

Saatchi & Saatchi X – Senior Art Director

Springdale, AR 01/2016 – 08/2016

Created integrated campaigns for Procter & Gamble, ensuring cohesive branding across digital and in-store platforms.

Designed static and dynamic ads with complementary in-store marketing components. Match Marketing Group – Associate Creative Director Rogers, AR 06/2012 – 12/2015

Conceptualized and executed retail-focused creative solutions, including POP displays, packaging, signage, and digital marketing.

Supervised and mentored junior creatives, fostering professional growth and ensuring design quality. D.L. Ryan Companies – Senior Art Director

Rogers, AR 08/2008 – 06/2012

Specialized in designing impactful retail displays and packaging for clients like Mars Candy, ConAgra Foods, and Energizer.

Developed strategic and trend-focused creative solutions to meet client objectives. Additional Experience:

Bennett Packaging – Art Director: Designed packaging and displays, collaborating closely with CAD designers to create innovative structures. (04/2008 – 08/2008)

Rapid Prototypes – Art Director: Developed packaging and promotional materials under tight deadlines, working face-to-face with clients. (09/2007 – 04/2008)

New Creature – Art Director: Created retail displays, packaging, and internal marketing materials. (2005 – 09/2007) The Whistler Group – Graphic Designer: Designed ads, packaging, catalogs, and manuals, contributing to product photography and marketing initiatives. (2003 – 2005) Skills:

Creative Leadership: Team building, mentorship, project management

Design Expertise: Branding, 3D modeling, packaging, POP displays, digital marketing

Software Proficiency: Adobe Creative Suite (Illustrator, Photoshop), Blender, Artios CAD

Project Tools: Web Center, PowerPoint, Excel, Outlook

Strategic Thinking: Shopper insights, campaign development, market analysis Education:

University of Wisconsin Whitewater

Bachelor’s in Graphic Design Associate’s in Marketing Community Involvement:

Supported creative initiatives for non-profits, including Havenwood Women’s Shelter, Benton County Chamber of Commerce, and NWA Metsquerade.

Designed materials for the NWA Business Women’s Conference and breast cancer awareness campaigns. References and Portfolio:

Available upon request. https://www.h2creativedesigns.com/

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