Social Media Team Leader
Resume:
********@*****.***
** **** *** *, *** Phong Ward, D.7,
HCM City
W O R K E X P E R I E N C E
Strategic and results-driven marketing professional with over 5 years of experience in designing and executing impactful campaigns. Proven expertise in team leadership, cross-functional collaboration, and data-driven decision- making. Seeking the Assistant Marketing Manager or Marketing Team Leader role to leverage my skills in campaign coordination, market analysis, and strategic planning to drive organizational growth. Brand & Marketing Team Leader
KAZORI EXPORTS PROCESSING AND
TRADING CO.,LTD (FMCG INDUSTRY)
Oversee the marketing department, leading a team of four employees. Successfully developed and launched the snack brand Kaz, achieving high brand awareness and a 45% increase in revenue.
Managed all marketing activities and strategies, implementing targeted multi- channel campaigns that doubled monthly sales within nine months. Directed digital marketing efforts, including social media (Facebook, Instagram, TikTok), e-commerce campaigns (Shopee, Lazada, TikTok Shop, Amazon), and paid advertising (Facebook Ads, Tiktok Ads, Google Ads) Analyzed market trends, consumer behavior, and competitor activities to identify growth opportunities, utilizing data-driven insights to inform strategies. Managed the brand's marketing budget, effectively allocating resources to various initiatives and achieving a threefold improvement in ROI. Utilized data analytics to track campaign performance and refine strategies, resulting in a 25% increase in conversion rates.
Identify and develop strategic partnerships, increasing brand reach by 30% through collaboration with other businesses.
Key Achievements:
Spearheaded a rebranding initiative that resulted in a 50% increase in brand recognition within six months.
Executed a viral social media campaign that generated over 1 million interactions and achieved an eightfold increase in follower growth. Led a multi-channel marketing campaign that resulted in a 45% revenue increase. T R A N T H A N H U Y E N H A
Nov 2022 - June 2024
Jamona City, Dao Tri, Phu Thuan Ward,
District 7
P E R S O N A L
I N F O M A T I O N
S K I L L S
E D U C A T I O N
Content Strategy & Branding – Developing engaging
brand narratives and campaign concepts.
Social Media Marketing – Creating viral content,
managing platforms, and increasing engagement.
Copywriting & Storytelling – Crafting compelling
content for social media, websites, and product
packaging.
Video & Graphic Production – Proficient in
Photoshop, CapCut, and Premiere for high-quality
multimedia content.
Sales & Promotions – Designing and executing
sales programs to drive revenue and customer
engagement.
Analytics & Optimization – Tracking performance
metrics to refine strategies and maximize results. Trend Analysis – Staying ahead of industry trends to ensure innovative content and marketing strategies. Tan Phu High School
2011 - 2014
Vietnam Aviation Academy
2016-2018
Major: Business Administration
Air Transport Sector
P O R T F O L I O
Tran Thanh Uyen Ha - Portfolio
21/09/1996
Social Media Leader
OLABEN PREMIUM CO.,LTD
(Sub-brand: Olaben Nutrition)
Work Experience Highlights
Developed and Executed Content Strategies: Conducted in-depth research and brainstorming sessions to craft compelling brand concepts, product stories, and campaign ideas, ensuring all content remained fresh, relevant, and aligned with brand goals.
Managed Content Calendar: Strategically planned and maintained a consistent posting schedule to enhance audience engagement and deliver impactful messaging.
Planned and Executed Sales Programs: Designed and implemented sales campaigns, including promotional offers, discounts, and event-driven content, successfully driving customer engagement and revenue growth. Directed Monthly Livestream Sessions: Led the planning and execution of monthly livestream events, generating average revenue of 100–150 million VND per session. Created Engaging Multimedia Content: Produced captivating Reels, TikToks, and short-form viral videos using tools like Photoshop, CapCut, and Premiere, boosting audience interaction.
Wrote Creative and Impactful Copy: Delivered concise and engaging copy across social media, blogs, websites, email marketing, and product packaging, ensuring alignment with the brand’s tone and voice.
Implemented Social Media Strategies: Developed and launched targeted campaigns across multiple platforms, driving increased brand awareness and audience engagement.
Key Achievements
Boosted brand visibility by 35% with creative storytelling. Increased audience growth by 20% in six months through cross-platform strategies. Achieved a 30% rise in seasonal sales with impactful campaigns. June 2024 - March 2025
T R A N T H A N H U Y E N H A
MR. NGUYEN THAI BAO - Director of
Kazori Exports Processing and Trading
Co., Ltd
MR. AL MORGAN - CEO of Upfit Corp &
Director of UFC Gym & Upfit
MR.TRAN THANH TRIEU - Director of FC
CO., LTD
R E F E R E N C E S
Director Assistant & Admin
FC CO., LTD
Office Management: Oversaw daily office operations, ensuring a smooth and efficient workflow. Managed office supplies, equipment, and coordinated maintenance tasks.
Responded to phone calls, emails, and inquiries promptly and professionally. Effectively communicated with team members, clients, and external stakeholders.
Scheduled and coordinated appointments, meetings, and events. Maintained and updated calendars for team members, optimizing time management.
Conducted accurate and timely data entry in various systems. Assisted in the preparation of reports and maintained spreadsheets. Assist in organizing and coordinating company events, conferences, or special projects.
Addressed routine inquiries and resolved administrative challenges. Escalated issues appropriately and proactively identified areas for improvement. Feb 2019 - June 2020
Personal Assistant to Director
UFC GYM (California Fitness and Yoga)
Manage the director's calendar by scheduling appointments, meetings, and conferences. Coordinate with internal and external stakeholders to ensure optimal use of the director's time and prioritize important tasks. Travel and Accommodation Arrangements
Handle incoming and outgoing communications on behalf of the director, including emails, phone calls, and correspondence. Prioritize and respond to inquiries, draft correspondence, and prepare reports as required. Coordinate and schedule meetings, both internal and external, and ensure all necessary arrangements are made.
Organize and maintain documents, files, and records, both in physical and electronic formats. Ensure confidentiality and efficient retrieval of information when needed.
Assist in organizing and coordinating company events, conferences, or special projects.
Aug 2018 - Feb 2019
https://www.facebook.com/tranthanhuyenha/
https://www.linkedin.com/in/ha-tran-285142161
H O B B I E S
Photography
Graphic Design
filmmaking
Assistant Marketing Manager
UPFIT CORP (FITNESS INDUSTRY) June 2020 - Nov 2022 Designed marketing strategies and set short-term and long-term goals. Leading the design and writing teams to produce high-quality marketing content, resulting in a 35% increase in content engagement. Planned and implemented marketing events and activities that drove a 25% increase in lead generation.
Led project branding and marketing activities across all channels, aligning with the company’s business development objectives and market trends. Analyzed activities and proposed plans to improve effectiveness and results, leading to a 20% reduction in marketing costs.
Maintained good relationships with internal departments and external vendors, suppliers, partners, and sponsors.
Allocated, managed, and monitored budgets for each project, ensuring financial efficiency and effectiveness.
Managed budget approvals, contract negotiations, and payments to vendors. Coordinated with internal and external teams to organize marketing activities and events.
Executed additional tasks as instructed by superiors. Key Achievements:
Increased brand visibility by 30% through innovative digital marketing strategies. Achieved a 30% increase in qualified leads through targeted Facebook Ads campaigns, contributing to a 43% growth in revenue. Spearheaded a cross-channel marketing initiative that led to a 20% increase in conversion rates
MR. NGUYEN TUAN DUC - Brand Manager
of Olaben Premium Co.,LTD
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