Digital Marketing Specialist

Charlotte JIMENEZ

****************@******.** +1-647-***-**** LinkedIn

SUMMARY

Results-driven Digital Marketing Specialist with 4+ years of experience in content creation, e- commerce merchandising, and luxury brand promotion in the wine & spirits industry. Skilled at managing CMS platforms, executing SEO-driven updates, and optimizing user experiences across digital channels.

Highly organized and creative, with a deep understanding of consumer behavior and digital storytelling. Passionate about crafting elevated online experiences and contributing to brand growth.

SKILLS

• Website Content Management (CMS)

• Digital Merchandising & Promotions

• SEO Optimization & Landing Page Strategy

• CRM & Consumer Engagement

• Performance Tracking & UX Testing

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Strong Copywriting & Editing Skills

• Data Accuracy & Content Validation

• French (native), English (working proficiency – CEFR B1) PROFESSIONAL EXPERIENCE

CLUB MANAGER Club 1865 by Baghera/wines Geneva, Switzerland Sept 2022 – present Private wine club reserved for 30 members, offering privileged access to a network of connoisseurs and prestigious tastings.

Achievements:

Building member loyalty through an exclusive events program, generating over CHF 400,000 a year from memberships.

• Maintained and updated premium digital content for private club members, increasing engagement by 40%

• Executed event landing pages, member offers, and exclusive wine promotions in alignment with digital strategy

• Collaborated with brand managers and wine producers to curate storytelling visuals and tasting content

• Oversaw member data accuracy across platforms and supported content QA during rollout phases

• Tracked user feedback and provided weekly optimization recommendations for online campaigns

• Oversee day-to-day operations, including event logistics, inventory management and supplier relations

• Analyze performance data (membership, feedback, revenues) to optimize strategies MARKETING COORDINATOR Baghera/wines SA Geneva, Switzerland Sept 2020 – Aug 2022 European leader in wine auctions, the company is recognized for the excellence of its expertise. Achievements:

Organization of the "La Romanée Memories 1862-2005" auction, which generated CHF 9.6 million, with 100% of lots sold.

Development of a 360 digital communications strategy (Instagram, newsletters), generating a 30% increase in online engagement and attracting new international bidders.

• Created, managed, and published branded digital content for high-end auctions and wine events

• Supported the e-commerce team in curating product listings, offers, and homepage merchandising

• Monitored KPIs across campaigns (email open rates, conversions, user behavior), helping boost traffic by 30%

WAITRESS Dario’s Group Geneva, Switzerland May 2020 – Aug 2020 Geneva group specializing in Sicilian gastronomy.

• Welcoming customers, seating them at tables, presenting the menu and wine list

• Taking orders and managing customer requests during service

• Setting up tables before service and keeping the dining room clean during service. EDUCATION

Master’s degree in Luxury Marketing 2023

INSEEC CREA, Geneva, Switzerland

Wine & Spirit Education Trust (WSET) 2022

Level 2 certification, Lausanne, Switzerland

Bachelor’s Degree in Wine Business & Wine Tourism 2021 INSEEC Wine & Spirits, Burgundy, France

Contact this candidate