Social Media Marketing Manager
Resume:
ALISON ROBBINS
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Summary ■ Creative marketer ■ Thoughtful leader ■ Collaborative partner ■ Problem solver ■ Motivator & Facilitator
■ Ultimate networker ■ Excellent communication and management skills with proven abilities to support internal and external clients ■ Effectively utilizes relationship-selling to achieve business development targets ■ Track record of taking new approaches to business analysis ■ Cultivate professional development of teams to help them accomplish personal and organizational goals
Experience FIVE CROWNS & SIDEDOOR, LAWRY’S RESTAURANTS, INC Corona del Mar, CA Sales & Marketing Manager 2012 to present
Manage all aspects of 450 private events (corporate, social & weddings) annually, including marketing, lead generation, sales, contract negotiations, client relationships, and internal staff to ensure successful event execution
Restaurant/Venue brand development and marketing, including budgeting, content creation, social media management, visual content production, attending special on-site and off-site events, CRM, and managing external media and PR agencies
Creative brand development, create company-wide marketing materials, including private party brochures and sales packages, successfully re-branding Five Crowns position in the wedding and event industry
Grew annual private party revenue 3.2x, from $400K (15% of total) to $1.5mil (25% of total); A la carte revenue grew 1.7x over the same time period
Create curated private event wine lists resulting in 331% growth in beverage sales vs 79% growth for a la carte
Leverage understanding of clients’ needs and internal operations to enhance the client experience and profitability at the same time
Utilize a variety of marketing tactics, including identifying targeted third-party partnerships, establishing a presence at community events, and cultivating relationships with press and influencer to increase visibility
Introduced standard operating procedures, created templates, streamlined processes, and trained employees, allowing the organization to scale operations and increase profitability
Generate consistent 5-star yelp reviews for private parties, leading to an increase from a 3 to 4 stars yelp rating for Five Crowns overall
Manage 50-100 people per event to ensure proper execution of event goals and client satisfaction
Create budget for Five Crowns annual donations and select organizations to contribute to and/or participate in their off-site events
Produced monthly virtual program series to promote take out and engage clients during COVID REGENCY CATERERS BY HYATT, HYATT HOTELS Irvine, CA Director 2006 to 2012
P&L responsibility for over 150 annual events, both on-premise and off-premise
Managed sales and operations of corporate, wedding, and social events, including venue selection, budgets, choosing outside vendors, and contracting
Expanded marketing tactics to include off-site marketing events, e-blasts, and branding on social media
Developed relationships, attended networking events, and secured placement on vendor lists resulting in doubling revenue (to $1.5 mil) within first two years
Introduced communication tools to facilitate and streamline operations
Oversaw client relationship throughout planning process and day of event to ensure success and repeat business
Managed catering and banquet team consisting of 200+ employees
Within a year of my departure, Hyatt attempted to hire multiple people but were unable to replicate success, ultimately leading to the decision to shut down Regency Caterers ALISON ROBBINS Page 2
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Previous Experience
TUTTO MARE RISTORANTE, SPECTRUM RESTAURANT GROUP Newport Beach, CA Event Manager / Assistant Manager
Managed guest relations, private and special event sales, and off-site marketing events
Oversaw operations of this 280-seat gourmet Italian restaurant including scheduling, training, and supervising all front-of-house staff
Increased private party profitability by 100% through better management of food and labor costs HEALTH SEARCH Anaheim Hills, CA
Public Relations Manager / Recruiter
Managed public relations and relationships with both hiring companies and potential recruits
Researched candidates specializing in management level positions
Matched companies need with candidates’ objectives for higher rate of successful long-term placements AR CONSULTING New York, NY / Florence, Italy
Principal
ACCENT International Consortium Study Abroad: provided student concierge services, organized student housing, visas, permits; chaperoned and guided students on daily and weekend excursions throughout Italy
Destination Management Companies: Arranged private tours and transfers throughout Italy for American clientele
Mimosa International, LTD: Coordinated U.S. public relations, client & project management
Culture & Commerce, Inc: Organized press conference for iSaloni, annual furniture/design fair in Milan, Italy ON THE SCENE PRODUCTIONS New York, NY
Producer / Production Coordinator
Produced live events, concerts, press conferences, satellite media tours, video highlights packages, electronic press kits and video news releases
Clients included Atlantic Records, Warner Brothers, Chrysler, Disney, The AHA, Pavarotti, Al Gore, and Britney Spears
Education UNIVERSITY OF CALIFORNIA, SAN DIEGO, Thurgood Marshall School San Diego, CA Bachelor of Arts, Visual Arts / Media
SYRACUSE UNIVERSITY STUDY ABROAD PROGRAM Florence, Italy Additional SKILLS / CERTIFICATIONS / AWARDS
Fluent in Italian and competent in Spanish
WSET (Wine & Spirit Education Trust) Level II Certification; Tequila Diploma
ServSafe Food Handler Certification
Proficient in MS Word, Excel & Outlook; Adobe Reader; UltiPro; Caterease; Room Viewer; Hot Schedules; Envision; Tripleseat; Guest Center OpenTable; Stripe
Avid content creator for Social Media platforms
2015, 2016 & 2017 winner of best tablescape at Anaheim Ducks Foundation Dux in Tux
Weddingwire.com Bride Choice Award for over 10 years
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