Business Development Center Operations

RAJIB BISWAS

SBU / PROFIT CENTER OPERATIONS (P&L) HEAD

Strategic Turnarounds Sales & Distribution Business Development Revenue Growth EBIDTA Gains Market Expansion Production & Operational Excellence 30+ years of Thought Leadership in steering ROI Driven Go-To-Market Strategies for Driving Sales, Accelerating YOY Business Growth, Achieving Customer Delight, Building Strong Channel / Distribution networks, and Multi-Crore Revenue Increase, while working with reputed Organizations, across diverse geographies & domains

PROFESSIONAL SNAPSHOT

Keen Entrepreneur, Transformation &Change Agent: Track record of success in setting up new business/manufacturing units from the ground up, forging strategic alliances/channel partnerships, expanding into new regions/ segments, and accomplishing market leadership. Front-led High-Impact Process Improvement/Automation, Sustainability, Production Volume Augmentation, Inventory Control, Talent Empowerment & Training Initiatives resulting in high-operational efficiency, cost, time, and resource savings

Visionary Business Head:Efficiently directed all aspects of Profit Center Operations, including budgeting, annual operating plans, market/competitor analysis, sales, marketing, distribution/ supply chain management, exports, credit control, KPIs monitoring, staffing & training with a key focus on P&L/ ROI, top & bottom-line growth Most recently associated with Suguna Foods as DGM/Regional Business Unit Head

(Assam); hand-picked to initiate & implement transformative changes in enterprise operations, achieving a market share increase of 2-5%, volume growth of 50% in less than 4 months of taking charge. Enhanced Profit Margins by 9% YoY from FY 2021-2022, through strategic cost management and operational efficiency across East & North Eastern States Channel Development Strategist: Proficient in developing a strong distribution network, building relationships with farmers/ industry associations/partners to exploit new opportunities, and propelling the organization to pinnacles of success in sales, operations, on-time product delivery, and customer satisfaction, in highly competitive global market environments Customer-Centric Sales Driver: Led End-To-End Customer Journey/ Sales Lifecycle from opportunity analysis, lead generation, pre-sales, RFPs/ RFQs, product demos, consultative selling, negotiations to high-value deal closures, and revenue generation from prestigious customers across Govt., Institutional & Other Industry Sectors Results-Driven Leader:Recognised for hiring, mentoring, and leading high- performance teams, towards the accomplishment of organizational goals. Made high-stakes decisions and overcame complex challenges using strong analytical, negotiation & problem- solving skills

NOTEWORTHY ACCOMPLISHMENTS @ Suguna Foods Pvt. Ltd.

Pivotal in scaling up operations, leveraging cutting-edge technology, data analytics, marketing, brand promotions &competitive strategies to transform the business value chain, positioning the company as a trusted brand and leading player in the industry

Drove a 50% increase in Weekly Poultry Placements, expanding from 3 Lakhs to 4.5 Lakhs within 4 months, with anticipated revenue impact post-Mar 2024

Optimized Feed Conversion Ratio (FCR), enhancing efficiency from 1.9 in FY22-23 to 1.81 by Jul 2024, contributing to significant cost savings

Lowered Year-to-Date (YTD) Mortality Rate from 10.1% in FY22-23 to 8.3%

Captured an additional 2% market share in FY24-25 over FY23-24, through aggressive market penetration and customer engagements

Streamlined data entry processes at the Farm Level, reducing deviation from 48% in FY23-24 to 12% by Jul 2024, with a target of achieving 2% deviation, thereby enhancing data accuracy and operational decision-making

Initiated Raw Material Procurement from the local market giving a net advantage of 4-5 Crores annually

Significantly brought down Production Cost from 103Rs. in FY23-24 to 98Rs. Per Kg in Apr’24 & May’24

Successfully enhanced Feed Mill Production Capacity by 30%throughautomation, and Incubation Capacity from 5 Lakhs to 6 Lakhs in just 3 months

Exhibited strong leadership skills in reducing Voluntary Attrition from 30% to 22% in just 4 months, improving Employee Fill Rate from 90% to 95% in 6 months, and operationalizing 4 new branches in just 4 months, taking the total count from 11 to 15 Mob : 933*******/700-***-****

Mail : ********@*****.***

Profile : https://www.linkedin.com/in/rajib-biswas- b394481

CORE COMPETENCIES

Strategy Planning, Policies & SOPs

Business Operations (P&L/ROI)

New Business/ Manufacturing Unit Set-up

Retail, Channel & Institutional Sales

Channel Network Development

Supply Chain & Distribution Management

Production Optimisation

Strategic Alliances / Partnerships

Business Development/Revenue Growth

Process Improvement / Automation

Compliances/QA/Risk Management

Contracts / Techno-Commercials

Budgeting / Cost & Resource Savings

Stakeholder / Vendor Management

Marketing / Brand Promotions

New Product Launches

Credit / Outstanding Control

New Market / Region Penetration

Market/ Competitor Intelligence

Data Analytics/MIS Reports/ Dashboards

Cross-Functional Coordination

Team Building, Leadership, Training

CAREER TIMELINE

Jan 2024 – Dec 2024: Suguna Foods

as DGM / Regional Business Unit

Head (Assam)

Jan 2022 - Dec 2023: ABIS Exports

(India) - IB Group as Regional

Operations Lead - Broiler Integration

(DGM)

Mar 2020 – Dec 2021: Adhunik

Industries as DGM – Head of

Assam, NE & Part of Bengal

Jun 2016 – Feb 2020: Karuna

Management Services as

Distribution Head – WB

Mar 2007 – May 2016: Reliance

Communication Ltd. as Cluster

Sales Head - Kolkata & Durgapur

Personality Traits: Inspiring Leader, Out-of-the-Box Thinker, Collaborative Team Player, Financial Acumen, Transformation & Culture Building

PROFESSIONAL SUCCESS

Jan 2025 – Till Date: Freelance Business Consultant, Kolkata

Business Consulting: Working with an investor in Aizawl to set up a C&F & distribution centre for electrical switch gears in Aizawl for entire Mizoram

Manpower Sourcing: Arranging fresh manpower for two MSME’s of Kolkata & providing on job training to take up various roles in sales

Training: In discussion with one corporate based out of Kolkata to provide skill development training to frontline executives. Jan 2024 – Dec 2024: Suguna Foods Pvt. Ltd., Guwahati DGM / Regional Business Unit Head (Assam) Significant Highlights:

Strategic Planning: Partnering with senior leadership in building and executing long-term strategies, that drive the organizational mission, generate positive ROI, market leadership, business growth, operational performance, and profitability

Operations/ P&L Management: Spearheading end-to-end Business Operations with P&L/ ROI accountability. Developing the annual business plan, financial forecasts & budgets, establishing KPIs, targets, and ensuring achievement of the same within the defined timeframe

Channel / Dealer Management: Establishing and appointing reliable Channel Partners/ Dealers/ Distributors for deeper market penetration and reach. Monitoring the performance of channel partners on quality & delivery parameters and adherence to brand standards

Business Development: Augmenting sales/business of the complete product portfolio by identifying new market opportunities, sales pipeline building, lead generation/ conversions, acquiring new client accounts, and expanding the existing customer base

Service Delivery Excellence: Establishing & implementing In-House QA Standards/ SOPs, ensuring a high-quality customer experience, repeat and referral business; ensuring quick complaints/ issues resolution to enhance the customer satisfaction and retention levels

Business Decision Support: Participating in Strategic Review Meetings to identify and resolve performance bottlenecks. Facilitating MIS Reports/ Dashboards for tracking Business Metrics / KPIs, enabling data-driven crucial decision-making and future strategy planning

Process Automation / Improvements: Partnering with IT in establishing Automated Systems/ Controls in day-to-day operations resulting in improved efficiency, team productivity, sales agility, reduced operating costs, and targeted process improvements

Marketing / Brand Promotions: Representing the organization at Industry Events / Client Presentations. Organizing marketing campaigns/ new product launches/ promotional activities to enable the company to become "best sellers" in their segment, and drive consumer preference

Production & Supply Chain Management: Overseeing complete Production Operations, Supply Chain, Logistics, and Procurement Activities, liaising with Vendors /Suppliers for the purchase of required goods /services at cost-effective terms

People Management: Leading & mentoring a team of 300 employees. Facilitating employee engagement, performance appraisals, R&R, career growth, succession planning, and training programs, empowering people to deliver their best Jan 2022 - Dec 2023: ABIS Exports (India) Pvt. Ltd. - IB Group, Kolkata Regional Operations Lead - Broiler Integration (DGM) Significant Highlights:

Planned long-term Production Strategies and led initiatives for continuous improvement, quality control, CAPA, and root cause analysis, optimization of men, material & machinery, inventory management, high-productivity, cost, resource & energy savings

Orchestrated profit turnaround to boost market share across the assigned regions of South Bengal & Jharkhand

Steered the implementation of processes & checks in Broiler Production Schedule to drive efficiency & productivity

Successfully recorded key milestones like:

Delivered 12% Growth in FY22-23 over FY21-22 and achieved a 9% Growth Rate in FY23-24 over FY22-23 by Dec 2023

Secured a 9% Profit Margin (PBT) in FY22-23 through astute financial management and strategic planning.

Boosted Weekly Placements from 4.5 Lakhs to 6 Lakhs in FY22-23 over FY21-22, significantly enhancing production output

Navigated the Regional Division in May 2023, with stabilization efforts continuing through Dec 2023

Optimized Feed Conversion Ratio (FCR) from 1.82 to 1.71 in FY22-23 over FY21-22 and further improved it to 1.68 by Dec2023

Mitigated a 1% increase in Mortality Rate in FY22-23 over FY21-22 due to IBH infection and floods

Expanded Market Share by 5% in FY22-23 over FY21-22, through effective market penetration and growth strategies

Reduced Theft Incidents by 17%, significantly enhancing security and asset management

Improved New Farmer Addition by 26% thereby increasing placement from 3.5 Lakhs to 5 Lakhs

Directed a highly talented and focused team of 110 employees, driving productivity and operational excellence

Pioneered 100% Online Data Entry at the Farm Level, supporting complete digital transformation and data accuracy

Significantly improved App-based Performance Monitoring Usage from 62% to 100% of Production Employees thereby minimizing losses due to timely intervention, enhanced Placement schedule Planning from 1 day to 7 days in advance bringing down logistic costs Mar2020 – Dec2021: Adhunik Industries Ltd. DGM – Head of Assam, NE& Part of Bengal Significant Highlights:

Front-led the establishment of TMT Bar Channel Infrastructure across Assam and North East for the Brand, directly reporting to the Executive Director and Managing Director at HO, Kolkata

Orchestrated the successful setup of Distribution & Broker Channels for both Branded (Adhunik) and Non-Branded (IKON) Products, across the market geography, while coordinating seamlessly with brokers for Non-Brand Products

Proactively collaborated with Central & State Government Departments such as CPWD, Railways, and Municipalities for product empanelment and approval in their respective projects, contributing to revenue generation for the company

Deftly navigated post-COVID pandemic challenges, established the Team, Distribution Infrastructure, Dealer & Vendor Network. Jun 2016 – Feb 2020: Karuna Management Services Ltd. Distribution Head – West Bengal Significant Highlights:

Effectively maintained a consistent market share of 43%, augmented brand awareness & revenue for Samsung across West Bengal, by competitive marketing activities, aligning channel sales strategy with business objectives to achieve territorial goals (excluding Kolkata Metro).

Increased Retailer Base from 12,000 to 15,000 by Retailer Dimensioning, driving a 13% revenue growth from INR 160 Cr. to INR 185 Cr.

Led, mentored, and guided a team of 84 Members and over 133 Retail Distributors in the region, for profitable operations

Managed the Device Sales Business dynamics within the distribution segment, securing increased traction and performance

Instituted SOPs for Device Billing within the distribution channel, streamlined the credit policy to reduce credit exposure by 66% and payment timelines from 15 days to 11 days

Mar 2007 – May 2016: Reliance Communication Ltd., Kolkata & Durgapur Significant Highlights:

Jan2009 – May2016: Cluster Head - Kolkata - Reliance Communication Ltd., Kolkata

Managed complete Cluster Operations (GSM & CDMA) in West Kolkata with Prepaid & Post-Paid Business Operations

Entrusted as Profit Centre Head, maintained EBITDA of 10% quarter on quarter by regulating CAPEX & controlling OPEX

Deftly ensured healthy retention of HNI Customers with a focus on HNI VOC as well as the profitability of flagship retail partners

Recorded optimum CSAT scores for all flagship stores ensuring zero churns, maximum collection, and minimum overdue

Increased the Retailer Coverage from 1300 to 4000 within 7 years, turned around an EBIDTA negative into a positive region

Provided leadership and direction in West Kolkata (Howrah and Hooghly), becoming the second highest EBIDTA zone in the region, as well as West Kolkata Cluster, being adjudged as the most profitable cluster for FY 2014 PAN India with the highest voice & data traffic Mar2007 – Jan2009: Cluster Sales Head - South Bengal - Reliance Telecom Ltd., Durgapur

Headed the GSM/ CSD Operations of the Durgapur Cluster, Network & Distribution of 4 Districts of South Bengal

Successfully streamlined business and ensured revenue earning for the company through Prepaid, Post-Paid & Collection

Positioned Durgapur Cluster as the only cluster to achieve the highest HBO sales of 1500 Nos. in the entire Bengal Circle inAug’07

PREVIOUS WORK EXPERIENCE

Dec2005 – Mar2007: Bharti Airtel Ltd. Regional Sales Manager - Assam & Mizoram: Directed entire Operations of Cachar, Central Assam & North Bank (5 Districts). Successfully launched key products like Prepaid, Post-Paid, PCO, CCB & FWP, and on-boarded Channel & Customer Service Delivery Partners. Consistently maintained Non-Recharging Base to less than 14% in the entire NESA Circle right from the service's launch Feb1997 – Nov2005: Kodak India Ltd., East India Sr. Sales Executive – West Bengal & North East: Managed Capital Equipment (Analog

& Digital Photofinishing Equipment) Business for Eastern and later of WB & NE Regions. Received Service Certification from Noritsu Koki Co., Japan. Drove Service & Maintenance of Equipment and generated service revenues and sales of Capital Equipment to Govt. & Defence Institutions like ISRO, DRDO, and Technical Universities. Awarded Best Equipment Sales & Service Executive PAN India in FY 2002, for business growth Oct1992 – Jan1997: Hindustan Cables Ltd., Burdwan Asst. Engineer – Maintenance: Handled Independent Charge of the entire Production Workshop entailing Rod Breakdown / Extruder / Twisting / Drum Twisting / Jelly Filled Cabling /Sheathing /Armoured Machine. Effectively liaised with Capital Equipment Suppliers such as Nokia, Siemens, and Usha Martin for all capital equipment up gradation both hardware & software

ACADEMICS

2010: PGDBM - Sales & Distribution from Academy of Business Management Studies, Kolkata 1992: B.Tech. - Electronics & Communication from North Eastern Regional Institute of Science & Technology, Itanagar IT Skills: MS Office (Excel, Word, PowerPoint), and Internet Applications

PERSONAL DETAILS

Date of Birth: 2nd Aug 1970 Languages Known: Bengali, Assamese, Nagamese, Hindi & English Permanent Address: Kolkata, WB Nationality: Indian Current Location: Kolkata, W.B References: To Be Furnished Upon request

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