Business Development Social Media
Resume:
EMPLOYMENT HISTORY
AUG **** - PRESENT
Business Development Manager, LF Staffing, Vero Beach, FL
Grew and diversified company accounts, proactively identifying and capitalizing on emerging business opportunities.• Developed solid relationships with industry partners, furthering business development objectives through multiple channels.• Boosted brand recognition through curated social media content and effective influencer partnerships. AUG 1995 - MAY 2017
Director of Marketing, Capt Hiram's Resort, Sebastian, FL Responsible for all marketing, banquet sales and management efforts including a Bahamian Style bar, live entertainment, Concert Series, banquet room and onsite catering, marina, 86-unit hotel, Best Western Plus and special events.• Planned banquets, weddings, indoor and outdoor catered events, concerts and charity events in all areas of the property. Handled contracts, BEO's, scheduling and execution of events. Follow up debriefing after event to identify any issues.• Also, supported all public events with social media, advertisements and collateral where warranted, in-house promotion and staff communication.• Menu development and design for catered events and main food and beverage outlets.• Redirected marketing efforts based on area demographics, selecting a new target population and different advertising mixes.• Record of increasing sales through advertising, virtual web tours of property and new menu designs; Re-branded hotel.• Coordinated with website designer to gain access to website and maintain information including menu, monthly newsletters, weekly updates to events page and calendar and photo gallery.• Set up and maintains all social media including Facebook, Twitter, Instagram, YouTube, Google+ and MySpace. Posted live videos to support events and profit centers on property.• Participated in Website Optimization making changes in company site to increase traffic.• Produced and updated promotional video and band videos for website and cable advertisements. EDUCATION
Bachelor of Marketing: Management, MONMOUTH UNIVERSITY, West Long Branch, NJ SKILLS
Prospecting New business expansion
Promotional planning Relationship development
Competitor monitoring Recruiting
Networking Volunteering
Branding Digital Marketing
ADDITIONAL INFORMATION
Experience
BUSINESS DEVELOPMENT MANAGER
August 2017 - Current
LF Staffing, Vero Beach, FL
• Grew and diversified company accounts, proactively identifying and capitalizing on emerging business opportunities. PALM BAY, 32909
************@*****.***
DEBRA JANSSEN
MARKETING PROFESSIONAL / BUSINESS
DEVELOPMENT MANAGER
PROFESSIONAL SUMMARY
Marketing Professional and Business Development Manager with 29 years of extensive expertise in business expansion, digital marketing, and relationship development. Demonstrates a proven track record of increasing sales and brand recognition through innovative strategies and effective partnerships. Passionate about leveraging skills in marketing and business development to drive growth and achieve ambitious goals.
• Developed solid relationships with industry partners, furthering business development objectives through multiple channels.
• Boosted brand recognition through curated social media content and effective influencer partnerships.
Cold calls (50 per week)
Be sure to identify users and decision makers
Follow up cold calls with phone calls garnered from business cards collected
Try to get set appointments from cold calling
Keep targeted companies in hot file
Target new businesses and business contacts from cold calls or marketing events or networking events
Use tools like Chamber Guides and lists from Human Resource Organizations Participation in Networking Functions
Must join and attend Chamber, HR and other volunteer organizations in the area. Be very visible
Attend job fairs and recruiting events
Experience
DIRECTOR OF MARKETING
August 1995 - May 2017
CAPT HIRAM'S RESORT, SEBASTIAN, FL
• Responsible for all marketing, banquet sales and management efforts including a Bahamian Style bar, live entertainment, Concert Series, banquet room and onsite catering, marina, 86-unit hotel, Best Western Plus and special events.
• Planned banquets, weddings, indoor and outdoor catered events, concerts and charity events in all areas of the property. Handled contracts, BEO's, scheduling and execution of events. Follow up debriefing after event to identify any issues.
• Also, supported all public events with social media, advertisements and collateral where warranted, in-house promotion and staff communication.
• Menu development and design for catered events and main food and beverage outlets.
• Redirected marketing efforts based on area demographics, selecting a new target population and different advertising mixes.
• Record of increasing sales through advertising, virtual web tours of property and new menu designs; Re-branded hotel.
• Coordinated with website designer to gain access to website and maintain information including menu, monthly newsletters, weekly updates to events page and calendar and photo gallery.
• Set up and maintains all social media including Facebook, Twitter, Instagram, YouTube, Google+ and MySpace. Posted live videos to support events and profit centers on property.
• Participated in Website Optimization making changes in company site to increase traffic.
• Produced and updated promotional video and band videos for website and cable advertisements.
Contact this candidate