E-Commerce Social Media

PROFILE

Accomplished Art Director with

a history of turning brand stories

into successful designs. Expertly

bridges art and commerce,

crafting creative solutions for

iconic brands that captivate

target audiences.

TECHNICAL SKILLS

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

Adobe XD

Shopify

Replo

SIGNATURE STRENGTHS

Conceptualization

Visual Design

Creative Strategy & Execution

Leadership & Team building

Cross-functional Collaboration

Client Relations

Messaging & Branding

Pitching & Presentations

Print Production

Photography & Videography

Project Management

Digital & Social Media

EDUCATION

Bachelor’s Degree, Art & Design

San Diego State University

San Diego, CA

ACCOLADES

Regional Design Annual

PRINT Magazine

PROFESSIONAL EXPERIENCE

Art Director / Designer

The Mighty Motor Agency / Los Angeles, CA 06/2021 - Present Boosts product visibility and digital engagement by directing creative campaigns and innovative art direction for product launches and promotions. Streamline design processes from inception to execution while mentoring junior team members. Enhance client-engineering collaboration, ensuring seamless project communication and delivery.

Select Achievements:

• Revitalized branding for major CPG and lifestyle accounts in 3 months; established brand guidelines and streamlined social media strategy with actionable marketing calendars.

• Redesigned luxury goods e-commerce site, enhancing UX and storytelling; achieved 15% boost in conversion rate and improved overall user experience. Contract Designer

Zero Grocery Oakland, CA 02/2021 – 03/ 2022

Revolutionized photography standards, resulting in enhanced brand imagery. Directed and produced photo shoots across platforms, notably elevating social media presence, product displays, and website aesthetics. Select Achievements:

• Initiated comprehensive overhaul of photography design standards; led production crew to set cohesive photographic benchmarks for e-commerce and marketing to establish brand prominence in a competitive landscape.

• Selected to design seasonal marketing campaigns; developed versatile design language and collaborated with teams for cost-effective, high-impact creatives that positively drove Q4 results across websites and paid ads. Art Director

DripDrop Hydration Oakland, CA 01/ 2020 – 02/2021 Led creative direction for multi-channel initiatives, delivering cohesive and high-impact branding. Managed and mentored design team of three, fostering collaborative excellence and daily creative reviews. Select Achievements:

• Restructured design team, executed full re-brand, launched new website, and modernized packaging, leading to immediate sales uplift and strengthened market presence.

PAO CHIU

San Francisco, CA 94116 / 415-***-****

*******@*****.***

linkedin.com/in/paochiu

thegraft.org / paochiu.com

Photo Art Director

Gap Inc San Francisco, CA 03/2016 – 10/2019

Provided comprehensive art direction for Gap Inc. product pages, elevating brand representation. Led and collaborated with diverse team of photographers, stylists, and art directors, both in-house and external. Spearheaded and bolstered seasonal initiatives, ensuring brand consistency and innovative presentation standards.

Select Achievements:

• Revitalized e-commerce photo art direction within 2 quarters, implementing enhanced photographic standards and streamlining workflows. Achieved comprehensive site makeover within 1 year, delivering consistent user experience that drove sales 20% and reinforced e-commerce as a key revenue generator. Sr. Designer

Lucy Active Wear Alameda, CA 04/2010 – 09/2015

Directed art for seasonal campaigns and established style guidelines, notably elevating brand through window designs and in-store and online marketing collateral. Devised brand guidelines and streamlined production process. Led and mentored team of 5 designers, ensuring cohesive go-to-market initiatives and fostering professional growth.

Select Achievements:

• Steered brand transformative journey amidst stiff competition from industry giants like Lulu Lemon. Invigorated under performing marketing team, leading to launch of 10 new stores and renovation of existing fleet.

• Spearheaded high-caliber creative campaigns, including national TV spots and large-scale public art activations, positioning company as a premium women’s wear contender with significant market traction.

Lead Interactive Designer

The North Face Alameda, CA 01/ 2006 – 04/2010

Headed art and product styling for thenorthface.com, instrumental in its site redesign. Oversaw marketing collateral and trade show design, and collaborated closely with product group to enhance apparel graphics, driving cohesive brand representation.

Select Achievements:

• Elevated The North Face’s brand integrity amidst streetwear evolution, receiving award from PRINT Magazine and spearheading design campaigns that consistently drove leading sales to thenorthface.com annually. PROFESSIONAL EXPERIENCE, CONTINUED

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