Marketing Strategist Business Development

SHARON CHRISTINE RIGGS

443-***-**** *********@*****.*** Crofton, MD, 21114

PROFESSIONAL SUMMARY

Strategic marketing leader with 15+ years of experience building and executing integrated marketing programs across the B2B sector. Adept at leading client-facing strategy sessions, managing cross-functional teams, and overseeing the full lifecycle of creative and digital campaigns. A collaborative problem-solver with a passion for clear messaging, brand consistency, and measurable results. Proven success in brand development, team mentorship, and data-informed marketing execution that drives growth.

CORE COMPETENCIES

Strategic Marketing Client Engagement & Presentations Creative & Brand Oversight Cross-Functional Leadership Campaign Management Team Management & Mentorship Content Strategy Tactical Planning & Execution Email Marketing B2B Events CRM & Automation Tools

WORK EXPERIENCE

Marketing Director

Phillips Corporation, Hanover, MD

Start: January 2021 End: July 2024

Partnered with executive leadership and internal stakeholders to develop and execute high-level marketing strategies, including go-to-market plans, messaging, and lead generation campaigns.

Led strategic meetings and campaign planning with cross-functional teams to ensure alignment across creative, content, and digital execution.

Launched and branded a new division, delivering full campaign strategy and execution that drove profitability in under three years and sustained 100% YoY growth in MQLs.

Directed internal and external marketing teams and managed vendor relationships to consistently hit performance goals.

Produced pitch decks, campaign reports, and executive presentations for new business and partnership opportunities.

Oversaw the execution of creative assets including email campaigns, Google Ads, webinars, social posts, sales collateral, and SEO-focused web content.

Marketing Director

Shift4, Silver Spring, MD

Start: January 2015 End: January 2021

Served as the lead marketing strategist for a B2B SaaS company, managing brand messaging, customer lifecycle campaigns, and event marketing strategies across multiple channels.

Collaborated with stakeholders to create strategic content plans, build lead-nurture workflows, and develop branded assets for conferences, demos, and training events.

Directed and mentored a team of marketing specialists and contractors, providing guidance on project execution, creative feedback, and skill development.

Produced and presented campaign performance insights to senior leadership to support budget expansion and team growth.

Played a key role in sales enablement and proposal development, including crafting marketing sections of RFP responses and custom presentations.

Supervised resources directly and indirectly.

Senior Product/Marketing Manager

Thompson Information Services Washington, D.C.

Start: January 2005 End: January 2015

Owned end-to-end marketing strategy for the company’s top-performing digital and print products, including brand positioning, audience targeting, and multi-channel campaign execution.

Developed and presented marketing plans for new product launches and rebrands, gathering market insights and working cross-functionally with editorial and customer service teams.

Led creative production for tradeshows and educational events, managing booth design, sales materials, and promotional assets.

Mentored junior team members and worked closely with design, data, and sales teams to ensure marketing impact and campaign alignment.

Supervised and mentored junior marketing professionals.

EDUCATION

Johns Hopkins University Baltimore, MD MBA

University of Maryland College Park, MD BS in Journalism with a focus on Public Relations

TECHNICAL SKILLS & TOOLS

Salesforce Marketo Constant Contact Mailchimp WordPress Adobe Creative Suite

Google Analytics Microsoft Dynamics Canva Hootsuite Monday.com

AWARDS

2021 & 2022 Virtuoso Award: Event Management and Execution Excellence

2023 Brand Ambassador Award

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