Social Media Digital Marketing

Emilyanne Jolie Garcia

917-***-**** *******@***.*** www.linkedin.com/in/emilyannejoliegarcia0328 EDUCATION

The Pennsylvania State University University Park, PA Smeal College of Business May 2025

Bachelor of Science in Marketing GPA: 3.37/4.00

International Business Minor

Study Abroad Institution Barcelona, Spain

Business in Barcelona – MGMT 399: Intercultural Communication for a Global Economy May 2023 Brno, Czech Republic

Business in Central Europe – COMM 499 Global Perspectives: Media, Communication, Culture May 2024 – June 2024 WORK EXPERIENCE

Extensiones Lily Remote

Marketing Assistant January 2025 – March 2025

• Develop and execute data-driven social media marketing strategies to attract clients, promote hair extension services, and increase brand awareness across key regions.

• Create engaging content, manage influencer collaborations, and conduct direct outreach to hairstylists, salons, and potential clients to drive course enrollment and product sales. Bleu VIP Concierge Miami Beach, FL

VIP Client Relations Intern June 2024 – August 2024

• Coordinated yacht charters, transportation logistics, and exclusive venue reservation for high-profile clients, ensuring a personalized customer service experience.

• Managed client accommodations and facilitated personal errands, delivering exceptional client satisfaction. PricewaterhouseCoopers LLP (PwC) Hallandale Beach, FL Start Intern May 2023 – June 2023

• Collaborated with team members to develop strong professional relationships, contributing to project success and fostering a collaborative work environment.

• Enhanced technical and presentation skills through hands-on experience and professional development, while networking with partners and staff across various firm events. PrettyLittleThing Hallandale Beach, FL

Brand Ambassador Nov 2023 – Present

• Created and executed monthly social media content to effectively promote PrettyLittleThing’s latest fashion trends.

• Engaged with a growing online community by providing fashion insights and tips to boost brand visibility and follower engagement.

CAMPUS INVOLVEMENT

Penn State American Marketing Association (PSAMA) University Park, PA Digital Marketing & Analytics Member September 2024 –Present

• Attended networking events with industry professionals, fostering connections and gaining insights into current marketing trends and career opportunities.

• Collaborated with a team to develop and analyze digital marketing projects to optimize campaigns and improve engagement metrics.

Her Campus @ PSU University Park, PA

Graphics & Digital Marketing Member September 2024 –Present

• Designed visually engaging graphics and promotional materials for social media campaigns, aligning with Her Campus @ PSU branding to increase audience engagement.

• Assisted in digital marketing strategies, including content scheduling and performance analysis, to enhance the visibility and reach of Her Campus events and social media engagement. SKILLS & INTERESTS

• Skills: Adobe Creative Suite, Microsoft Office, Canva, Generative AI, Graphic Design, Social Media Marketing, Market Research, Project Management, Time Management, Attention to Detail, Collaboration, Adaptability

• Interests: Content Creation, Travel, Outdoor Activities, Yoga

• Languages: Spanish (Native), English (Proficient)

• Certifications:

o Google Digital Marketing & E-commerce Professional Certificate, Google, March 2025 Proficient in digital marketing strategies, SEO, SEM, social media marketing, and e-commerce best practices. o Social Media Simternship®, Stukent, April 2025 Proficient in measuring KPIs, demographic targeting, social media strategies, influencer marketing, and managing advertising budgets across multiple platforms. Experienced in creating compelling ads, analyzing performance data, and optimizing social media campaigns for increased engagement and conversions.

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