Marketing Operations Manager

Jose Luis Sarzalejo

Weston, FL ***** 786-***-**** **************@*****.*** linkedin.com/in/jose-luis-sarzalejo/

MARKETING & OPERATIONS LEADER SALES SUPPORT CONTENT PRESENTATION STRATEGY EXPERT

Multidisciplinary marketing and operations professional with 15+ years of experience leading creative projects, coordinating teams, and developing high-impact sales and internal content. Expert in structuring persuasive PowerPoint presentations, managing cross-functional workflows, and overseeing departmental operations. Strong background in marketing support, project coordination, and problem-solving, consistently focusing on innovation and continuous learning.

SKILLS

Project and Operations Coordination, Cross-Team Workflow Management, Strategic Content Structuring, PowerPoint Presentations (Advanced), Digital Catalogs (Flipsnack), Marketing Support Materials, Creative Problem Solving, Analytical Thinking, High-Pressure and Multitasking Environments, Continuous Learning and innovation, Briefing and documentation, and Excel and Data Interpretation.

EXPERIENCE

Televisa Univision, Miami, FL 11/2022 – 12/2024

Promotions Department Operations Manager

Coordinated creative operations across the marketing department, working with Cross Functional Teams to ensure timely execution and alignment with brand goals.

Oversaw departmental workflows and inter-team communication through the Hive platform, enhancing efficiency and production quality.

Structured briefing systems to create briefs for developing marketing campaigns for the company's main shows, ensuring alignment with business objectives and creative strategy.

Managed production budgets and reduced agency expenses by 10% through process improvements.

Developed high-impact presentations for various departments across the company, including senior management, supporting strategic initiatives, and internal communications (approx. 60 presentations annually).

Collaborated on the branding of Galavisión and contributed to developing on-air programming blocks across the network’s channels.

Submarine Media, Miami, FL 03/2021 – 11/2022

Project Director – US/LATAM

Oversaw content production for clients in the U.S. and Latin America, aligning visual storytelling with strategic marketing goals for brands, agencies, and media companies.

Developed high-impact sales presentations to support commercial proposals and client acquisition strategies.

Created interactive digital catalogs using Flipsnack for companies like FastSigns, enhancing product visibility and client engagement.

HBO Latin America – Cinemax, Miami, FL 01/2012 – 02/2021

Sales Solutions Sr Manager 09/2014 – 02/2021

Coordinated a regional department with teams across seven Latin American countries to develop sales proposal presentations and marketing materials for the entire region.

Designed and launched an average of 18 integrated marketing campaigns per year, aligning advertisers' communication strategies with Cinemax content across LATAM, boosting advertising sales by 30%

Planned and executed sales events and trade activations in the U.S. and nine Latin American countries, positioning Cinemax as a key advertising platform in the region.

Developed and maintained the Cinemax sales product catalog, supporting commercial teams with clear and consistent value propositions.

Optimized production budgets (-23%) by implementing a hybrid internal/external content development model using Frame.io for collaborative video management.

Ad Sales Marketing Manager, LATAM 01/2012 – 09/2014

Managed the annual Ad Sales Marketing plan with a dedicated $500K budget for B2B initiatives, including trade media planning, sales training, and event execution.

Led the creative and content production team supporting the launch of Cinemax’s advertising sales operations across Latin America.

Developed strategic presentations and custom proposals for special projects and non-traditional advertising, increasing sales by 18%.

Expanded brand visibility through impactful marketing strategies and high-profile trade events in key regional markets.

Turner Broadcast System (AVM), Caracas, Venezuela 03/2011 – 07/2011

Sponsorship & Promotion Sr. Manager

Created and led the Marketing Activations and Promotions for Turner Networks including Warner Channel, Cartoon Network, TNT, Space, CNN, and HTV, developing sales proposals and activations for clients across multiple Latin American markets.

Coordinated the department’s production operations and worked closely with programming, legal, creative, and on-air teams to ensure seamless campaign execution.

Managed a $250,000 production budget, ensuring effective resource allocation and cost control while maintaining high creative standards.

HBO Latin America – Warner Channel, Caracas, Venezuela 01/2009 – 02/2011

Integrated Marketing Sr. Manager

Launched and managed the marketing department for advertising sales, supporting the sales team with promotional materials, proposals, brand integration projects, and market research.

ADDITIONAL RELEVANT EXPERIENCE

Warner Channel: Ad Sales Projects Specialist, Research Coordinator, Research Analyst, Ad Sales Logger

Radio Caracas Television: Programming Content Coordinator, Programming Analyst

EDUCATION

Tecnico Superior Universitario en Mercadotecnia (Bachelor degree), Instituto Superior Universitario de Mercadotecnia (ISUM), Caracas, Venezuela

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