Data Analyst Digital Marketing
Resume:
JESSICA WRUBEL
401-***-**** - ***********@*****.***
PROFESSIONAL SUMMARY
Experienced user of Adobe Creative products, Microsoft Office Suite, Marketo, Tableau, Constant Contact, and Hootsuite. Excellent communication skills when collaborating with colleagues, and easily fosters rapport with clients. Hard-driving business leader offering skill in strategic business planning and team development. Skillfully recruit and train employees at all levels to meet customer and business demands. Articulate, forward-thinking and resourceful in meeting unique needs. SKILLS
• Microsoft Office 365
• Adobe Creative Suite
• Final Cut ProX
• Certified in HubSpot Dashboard
• Google Ads Search
• Google Analytics
• Content Marketing
• Email Marketing
• Tableau
• Marketo
• Big Data
• SPSS
• Salesforce
• Marketing Personas
• Digital Photography
• Video Editing
• Website Development
• HTML5
• CSS
• Instagram Analytics
• Facebook brand Analytics
• TikTok
• MS SharePoint
• MailChimp
• Constant Contact
• SQL
• Graphic Design
• Salesforce Online Marketing
• Marketing Analytics
• Web Analytics
• Search Engine Marketing (SEM)
• Marketing Management
• Product Marketing
• E-Commerce
• Analytical Skills
• Data Analysis
• Online Advertising
• Lead Generation
• Social Media Marketing
• Google Ads
• Budget Administration
• Contract Management
• Strategic Planning
• Consulting
• Verbal and written communication
• Negotiation
• Project Management
• Marketing
• Sales management
• Quality Management Systems
• Staff Management
WORK HISTORY
09/2006 to Current Owner Director
Razzi Entertainment
• Knowledge of new and current social media platforms and post formats
• Work closely with paid social teams to execute integrated programs in support of business goals with clients
• Research best practices and recommend new social tools, metrics, and strategies for clients, with the goal of creating and implementing best practice processes when it comes to social media, content generation, reporting, pitching, auditing, with clients
• Successfully created and promoted a local comedy series at the venue for over two years
• Created and promoted music events at local venues throughout the city of Providence, Austin, and beyond
• Negotiated booked shows, tours, and other business deals on behalf of clients
• Created promotional campaign materials for clients for albums and tours as needed
• Designed and created electronic press kits (EPKs) for clients to send out to venues to book concerts
• Developed websites, maintained, and updated content for websites on client-based systems
• Social media administration for but not limited to; Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tik Tok, Reddit, Pinterest, YouTube, applications using a social media manager for the client
• Produced photography for clients using Adobe Software and Cannon photography equipment on location and in the studio.
08/2018 to 11/2022 Marketing Director
Northeast Regional Folk Alliance (NERFA)
• Oversee the planning, design, and scheduling of daily social media content with the goal of increasing awareness of the annual folk music-focused conference
• Developed and implemented corresponding cross-organizational marketing programs/plans which included: production of event promotional materials/shows, web site production, advertising campaigns, public relations activities, training material and other related collateral
• Worked closely with the leadership teams to assess marcom needs, program reviews, and content development
• Responsible for developing and managing compelling, high-quality content for the digital communications channels to enhance the organization's reputation, promote a better public understanding of the organization
• Monitor, review and report on all marketing activity and results
• Analyze engagement data across Instagram, Facebook, Twitter, and YouTube, generating weekly reports for conference leadership and Board of Directors
• Created all social media posts using Adobe Creative Suite and Canva with branding and analytics
• Design amonthly email for NERFA members using email marketing service
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Created and managed social media campaigns to increase brand engagement.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordinated with design and media teams to develop high-quality creative assets.
• Generated [Number]% attendance rate for national executive seminar series for lead generation program.
• Built strong relationships with industry professionals and influencers.
• Conducted market analysis and research to identify trends and opportunities.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Conducted market research to identify customer needs and preferences.
• Created content and promotional materials to drive engagement and conversions.
• Managed marketing budget for maximum ROI.
• Directed marketing managers and performed performance evaluations.
• Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Key Accomplishments: Successfully ran 2018 and 2019 conference with Conference Director
• Developed and published the 2021 Virtual Conference website with sell out digital packages
• Collaborated with stakeholders as to what the conference needs and goals for the conference.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
11/2012 to 11/2018 Board of Directors, Secretary
Northeast Regional Folk Alliance (NERFA)
• Recorded meeting minutes and tracked attendance of all participants
• Provided safekeeping of all official contracts and records
• Published notices of scheduled meetings as required in NERFA bylaws
• Remained up-to-date regarding each board members' terms and posted when positions were open to new applicants for open positions
• Responded to member questions, concerns, and inquiries in a timely manner via e- mail.
01/2016 to 01/2018 Event Producer
Rhode Island Pride – Providence, RI
• Worked directly with agents/managers to coordinate talent offers and booking
• Confirmed stage line-ups and work with other team members to ensure coordination of announcements and marketing
• Hired and managed all subcontractors including staging, lighting, sound, and other talents/entertainment needs for the festival
• Coordinated all festival VIP hospitality for talent, event staff, and volunteers
• Worked directly with the sound company to coordinate equipment that is needed
• Key Accomplishments: Awarded Volunteer of the Year Award 2016
• Produced The Goddess Show for the last 10 years
• An annual celebration of women in the Rhode Island arts scene
• Generates around $5000 in donations each year for the organization.
• Trained and supervised event staff to complete tasks on time.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Monitored and controlled event expenditures to meet budgets.
• Developed detailed event reports, documenting all aspects of each event.
• Created detailed timelines and budgets for events to meet all deadlines.
• Researched and identified new vendors and suppliers to obtain competitive pricing.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Implemented protocols and procedures to effectively manage planning process.
• Developed creative themes for events and created related activities to engage attendees.
• Coordinated travel and accommodations for event attendees.
• Fulfilled contractual obligations for rehearsal and day of event coordination.
• Coordinated transportation and parking arrangements for guests and vendors.
• Analyzed event costs to identify areas of improvement and cost savings.
• Implemented contingency plans to address last-minute changes or unforeseen events.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Utilized social media to promote events and increase attendance. 09/2006 to 01/2016 Entertainment and Event Director Rhode Island Pride – Providence, RI
• Worked directly with agents/managers to coordinate talent offers and booking
• Confirmed stage line-ups and work with other team members to ensure coordination of announcements and marketing
• Hired and managed all subcontractors including staging, lighting, sound, and other talents/entertainment needs for the festival
• Coordinated all festival VIP hospitality for talent, event staff, and volunteers
• Worked directly with the sound company to coordinate equipment that is needed
• Key Accomplishments: Awarded Volunteer of the Year Award 2016
• Produced The Goddess Show for the last 10 years
• An annual celebration of women in the Rhode Island arts scene
• Generates around $5000 in donations each year for the organization. EDUCATION
Master of Science - MS: Digital Marketing & Analytics St. Edward's University - Austin, Texas
Relevant Coursework: Marketing Data Analytics, Buyer Behavior Analysis, Marketing Tools and Technologies, Marketing Metrics and Analytics, Customer Experience Marketing, Social Media Analytics, Managing the Digital Marketing Organization, Model Building and Analysis
WEBSITES, PORTFOLIOS, PROFILES
• https://www.linkedin.com/in/jessica-wrubel/
SOCIALMEDIAEXPERIENCE
• Northeast Regional Folk Alliance (NERFA), Marketing Director, 08/2018 - Present, Oversee the planning, design, and scheduling of daily social media content with the goal of increasing awareness of the annual folk music-focused conference, Developed and implemented corresponding cross-organizational marketing programs/plans which included: production of event promotional materials/shows, web site production, advertising campaigns, public relations activities, training material and other related collateral, Worked closely with the leadership teams to assess marcom needs, program reviews, and content development, Responsible for developing and managing compelling, high-quality content for the digital communications channels to enhance the organization's reputation, promote a better public understanding of the organization., Monitor, review and report on all marketing activity and results, Analyze engagement data across Instagram, Facebook, Twitter, and YouTube, generating weekly reports for conference leadership and Board of Directors., Created all social media posts using Adobe Creative Suite and Canva with branding and analytics, Design monthly email for NERFA members using email marketing service, Successfully ran 2018 and 2019 conference with Conference Director, Developed and published the 2021 Virtual Conference website with sell out digital packages, Collaborated with stakeholders as to what the conference needs and goals for the conference
• Razzi Entertainment, Owner Director, 09/2006 - Present, Knowledge of new and current social media platforms and post formats, Work closely with paid social teams to execute integrated programs in support of business goals with clients, Research best practices and recommend new social tools, metrics, and strategies for clients, with the goal of Creating and implementing best practice processes when it comes to social media, content generation, reporting, pitching, auditing, with clients, Successfully created and promoted a local comedy series at the venue for over two years, Created and promoted music events at local venues throughout the city of Providence, Austin, and beyond, Negotiated booked shows, tours, and other business deals on behalf of clients, Created promotional campaign materials for clients for albums and tours as needed, Designed and created electronic press kits (EPKs) for clients to send out to venues to book concerts, Developed websites, maintained, and updated content for websites on client-based systems, Social media administration for but not limited to; Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tik Tok, Reddit, Pinterest, YouTube, applications using a social media manager for the client, Produced photography for clients using Adobe Software and Cannon photography equipment on location and in the studio COMMUNITYLEADERSHIP
• Northeast Regional Folk Alliance (NERFA), Board of Directors, Secretary (2012- 2018), 11/2012 - 11/2018, Recorded meeting minutes and tracked attendance of all participants, Provided safekeeping of all official contracts and records, Published notices of scheduled meetings as required in NERFA bylaws, Remained up-to-date regarding each board members' terms and posted when positions were open to new applicants for open positions, Responded to member questions, concerns, and inquiries in a timely manner via e-mail
• Rhode Island Pride, Providence, RI, Entertainment and Event Director (2006- 2016) Event Producer (2016 - Present), 09/2006 - Present, Worked directly with agents/managers to coordinate talent offers and booking, Confirmed stage line-ups and work with other team members to ensure coordination of announcements and marketing, Hired and managed all subcontractors including staging, lighting, sound, and other talents/entertainment needs for the festival, Coordinated all festival VIP hospitality for talent, event staff, and volunteers, Worked directly with the sound company to coordinate equipment that is needed, Awarded Volunteer of the Year Award 2016, Produced The Goddess Show for the last 10 years., An annual celebration of women in the Rhode Island arts scene, Generates around
$5000 in donations each year for the organization
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