Social Media Relations

EDUCATION

INTERNSHIP EXPERIENCE

ADDITIONAL QUALIFICATIONS

+1-703-***-**** **********@*******.*** 505 18th St S Arlington, VA 22202 Johns Hopkins University Washington, DC

Master of Art, Communication – GPA: 4.0/4.0 Aug. 2024 – May. 2026 Courses: Digital Political Strategy, Media Relations, Web Writing, etc. Northeastern University China

Bachelor of Art, English Literature – GPA: 88/100 Sept. 2020 – Jun. 2024 Courses: Advanced Writing, English Speech, Enterprise Entrepreneurship and Innovation Management, Advanced Mathematics, Python

Ipsos China Remote

Social Intelligence Analytics Intern Jul. 2023 – Sept. 2023

• Conducted desk research to investigate marketing activities of beverage products from 8 Danone's competitors, including Coca-Cola and Pepsi, and explored new trends and marketing strategies for tea and sports drinks in China.

• Used Bytedance's data processing tool and EXCEL for consumer behavior and sentiment analysis, collected and analyzed UGC/PGC/BGC contents of social media, calculated Net Sentiment Rate, and created high-frequency word clouds.

• Collected marketing science articles of Alibaba, Baidu, and ByteDance from 2022 to 2023, and summarized their promotional means in e-commerce fields of major consumer festivals in China, such as 6.18 and 11.11.

POIZON Shanghai

Brand Creative Content Intern Jul. 2023 – Sept. 2023

• Collected trends and hashtag movements of competitive brands on Tiktok, classified influencers according to their contents, and evaluated the influence of influencers through data monitoring.

• Selected influencers that match the brand personality, established a solid partnership, and released creative contents in Tiktok. The average number of video likes was more than 100,000 and the average number of comments was more than 2,000.

• Provided creative marketing campaign plans for brands, such as collaboration events with McDonald's and stray cat rescue programs.

McCann World Group Shanghai

Remote Account Executive Intern Dec. 2022 – Feb. 2023

• Designed marketing campaigns for the Jack Wolfskin 1995 series, achieved over 5 million impressions, over 200,000 views, and 3,000 engagements.

• Wrote press releases and improve monthly reports for Dyson air purifying headphones.

• Created the primary list of collaborating influencers, confirmed social media contents and release time, created time schedules and provide clothing references for influencers.

• Monitored data of influencer marketing contents posted on social media platforms and compile monthly reports.

Skills: MySQL, Canva, Procreate, Microsoft Office, Adobe Creative Suites, Capcut, Python Language: English (Proficient), Chinese (Native), Japanese (Conversational)

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