Public Relations North America

Location:

Auburn, ME

Posted:

April 15, 2025

Contact this candidate

Resume:

WALLY MCCARTHY

207-***-****

*************@**.***

SUMMARY

I have worked in the broadcasting, communications, public relations and marketing field for 40 years. I began my career interning at the age of 14 and continued on the same path since. For the past 16 years I have been operating an advertising placement agency, working with national direct response companies in their efforts to successfully market their products across North America. I have also been voicing commercials and most recently programming and doing a morning radio show. The previous 25 years I spent working in commercial broadcast radio primarily in programming and operations. I am very experienced in direct to consumer marketing, copywriting, project management, logistical management, large and small staff operations, day to day operations, long and short-range planning and goal achievement. I am a creative thinker with a creative or direct approach depending on what is required to reach a successful solution to any given situations or projects. SKILLS

• Microsoft Office/Publisher

• QuickBooks

• Audio Editing

• Print/Visual Layout

• Copywriting

• Excellent Verbal and Writing

Skills

• Strong Negotiating Skills

• Creative Thinker

• Proactive, Solution Minded

• Target/Demographic

Marketing

• Patience, Positive Attitude

• Strong Leadership Qualities

• Detail Oriented

• Talent/Employee Nurturing

and Subordinate Guidance

EXPERIENCE

03/2019 to 3/2020

Director of Operations Norway/Auburn, ME Responsible for day to day radio station operations while creating and maintaining the highest on-air quality programming through innovation, creative thinking and subordinate guidance. Well on the way until COVID-19 caused unsavable advertising cancelation. The stations went dark. 03/2002 to Current

Owner Downeast Media Turner, ME I started a media placement agency from the ground up finding clients, creating a good working relationship with them helping them to grow and maintain a strong market presence in desired locations. 06/2001 to 02/2002

Radio Media Buying Manager MediaPower Portland, ME Managed a small staff and a two-million-dollar annual direct response media buying budget for the long-form radio division. Purchased media across North America, did weekly assessments on the purchases determining the success through call and sales tracking and ROI using established metrics. Adjusted buying using tracked data to maximize response and profit.

07/2000 to 06/2001

Director of Operations/Program Director Citadel Communications Inc Portland, ME Responsible for day to day operations radio station while creating and maintaining the highest on-air quality programming through innovation, creative thinking and subordinate guidance.

06/1999 to 07/2000

Director of Operations/Program Director Wireless Talking Machine (WLAM/WMWX) Auburn, ME Responsible for day to day operations radio station while creating and maintaining the highest on-air quality programming through innovation, creative thinking and pier guidance.

06/1996 to 06/1999

Director of Operations Martz Communications Malone, NY Operation Manager of multi station group. Maintained a strong local presence while attracting an international audience, taking advantage of cross border advertising and revenue opportunities. 08/1995 to 06/1996

Director of Operations/Program Director Vox Communications Burlington, VT Nurtured and advanced a new radio format while leading a young and inexperienced radio staff.

01/1982 to 08/1995

Programming, Program Director, Operations Director Various Companies MA, NH, VA, NY Held a range of positions with several companies from Roanoke VA to Syracuse NY over a period of time spanning a bit more than a decade from simple on-air personality to Director of Operations during which time I learned the craft and profession that has contributed to a long and expansive career.

References:

Ken Barlow (supervisor and mentor)

Principle Owner Vox AM/FM (Colchester VT)

E-mail *****@***.***

P: 802-***-****

Jessica Wright (broadcasting partner/friend)

LiveOne.com Radio Programmer/Talent (Nashville TN) Audio Book Narrator

E-mail **********@*****.***

P: 615-***-****

Vanessa Harlow (co-worker)

Parks and Recreation Coordinator (Poland Maine)

E-mail ***.***@*****.***