Social Media Digital Marketing

Brand Strategy & Positioning

Rebranding

Storytelling

GTM Launches

Messaging Frameworks

Digital Marketing

Campaign Optimization

SEO SEM

Email Marketing

Social Media Strategy

Analytics & ROI

KPI Frameworks

CRM Strategy

AI Driven Analytics

Budget Management

Dawn Van Slooten

Strategic Marketing Leader Brand Manager Marketing Strategist Upper Saddle River, NJ *********@*****.*** 551-***-**** linkedin.com/in/dawn-vanslooten Strategic marketing leader with 15 years of success driving brand growth, digital innovation, and performance marketing across B2B, B2C, healthcare, financial services, and consumer markets. Expertise in multichannel campaigns, brand repositioning, and data-driven storytelling for Fortune 500 companies. Known for leading cross-functional teams, managing digital transformation, and optimizing programs for scale, ROI, and brand equity.

PROFESSIONAL SUMMARY

STRATEGIC SKILLS

Spearheaded enterprise rebrand initiative, repositioning a legacy brand for modern relevance and growth, earning 2024 Industry Innovation Award.

Led multimillion-dollar campaigns for Fortune 500 brands, managing a high-volume acquisition budget of $187M to drive customer growth and marketing performance.

Launched career in direct and sports marketing, managing targeted campaigns with NHL, NBA, and NFL to drive fan engagement and sponsorship ROI. Aucera Hybrid - Mahwah, New Jersey Aug 2019 – Nov 2024 STRATEGIC MARKETING BRAND MANAGER 2022-2024

Led rebrand from DialAmerica to Aucera, delivering consistent marketing collateral and messaging that boosted web engagement by 20% and earned a 2024 Industry Innovation Award for brand transformation.

Executed GTM launch strategy for Aucera, collaborating with creative agency and internal teams to deliver campaigns across email, web, and social media, building market traction and driving brand recognition.

Drove 15% YoY increase in inbound leads by spearheading account-based multichannel campaigns and optimizing sales funnel performance through targeted email, paid, and social initiatives.

Increased social media followers by 21% YoY and boosted event engagement by 22% through LinkedIn geotargeted campaigns, HubSpot content scheduling, and localized event strategies.

Improved employee retention by 8% by leading cross-functional engagement initiatives, including recognition spotlights and referral incentives with Talent Acquisition and Client Success teams. CAREER HIGHLIGHTS

WORK EXPERIENCE

CLIENT SUCCESS MANAGER 2019- 2022

Led cross-functional teams to exceed sales targets by 40%, managing full-funnel campaigns for

$10M+ healthcare and financial accounts.

Improved client satisfaction by 12% by streamlining workflows, improving QA, and creating a continuous feedback loop.

Drove operational efficiency and reduced costs through digital transformation, automating workflows and implementing real-time budget tracking. WORK EXPERIENCE Continued

Freelance & Community Leadership 2004- 2019

Took a planned pause from full-time employment to focus on family while staying active through freelance marketing, campaign support, and community leadership initiatives.

Held part-time marketing roles supporting small businesses, government and non-profit organizations on campaign content and branding initiatives.

Led community fundraising and event initiatives, gaining additional experience in budget management and stakeholder engagement.

Continued professional growth through online learning, webinars, and industry publications. Citibank Long Island City New York

VICE PRESIDENT PRE APPROVED CARD ACQUISITIONS 2001 - 2004 EDUCATION

WILLIAM PATERSON UNIVERSITY Wayne, New Jersey

Bachelor of Science in Business Administration; Concentration in Marketing TECHNOLOGY & TOOLS

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

Microsoft Office

PowerPoint

Excel

Led execution of monthly direct mail campaigns reaching 10M+ households, leveraging behavioral data from major credit bureaus to drive targeted acquisition strategies.

Developed and scaled A/B tests across audience segmentation, creative, pricing, and contact cadence, resulting in measurable gains in conversion and ROI.

Managed a $187M annual marketing budget, aligning investment with performance metrics to maximize acquisition while partnering with Risk management team to maintain delinquency rates under 4%.

Built and led a team of 6 program managers, instilling a culture of accountability, collaboration, and professional development. Consistently exceeded acquisition targets and maintained operational excellence across high-volume campaigns.

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