Social Media Digital Marketing
Resume:
Rachel
Sawyer
linkedin.com/in/rach
el- sawyer
*************@*****.***
WORK EXPERIENCE
ASSISTANT STORE MANAGER
Barnes & Noble College
EDUCATION HISTORY
BA in Fashion Merchandising and Design
University of Louisiana at Lafayette
SOCIAL MEDIA MANAGER
Carlson Writing Company
Concentration In merchandising
Minored In Marketing
Created content for 5 key clients managing the day-to- day marketing and social media tasks and
deliverables.
Developed and implemented effective strategies,
content, and processes for majority of the clients. Social media marketing, social media advertising,
strategy, design collaboration, and copywriting
Analyzed KPIs including engagements, likes, and
reach to ensure our ROI was on track.
Gained comprehensive operations, content,
marketing, copywriting, and branding knowledge.
Monitor market trends to ensure dynamic and
consistent product flow and increase profitability. Negotiated terms with vendors and managed
partnerships and relationships.
Manage vendors to ensure timely deliveries and quality compliance.
Worked with Oracle software to monitor inventory.
Oversaw OMS/Mirakl orders to be processed and shipped to clients/customer.
Manage employees and off-site locations and creating schedules to better fit the needs of the business. Work closely with the university and its partners to ensure maximum efficiency for all parties.
Hired, led, trained, and developed employees.
Led and executed inventory overhauls.
Implemented and maintained visual merchandising specific to Blu Spero standards to increase foot traffic and sales. Worked to identify opportunities in store and to develop solutions and action plans for new ideas.
Developed weekly schedules per payroll guidelines while accounting for employee and store needs.
Oversaw merchandising standard during new product launches, as well as assist with marketing those launches.
General Manager
Blu Spero Boutiques
Aug 2010 - May 2014
Jan 2018 - June 2021
June 2021 - October 2022
October 2022 - Present
SKILLS
Communication
OMS/Mirakl Processes
ECommerce
People Management
Social Media Management
Interpersonal Skills
Resourcefulness
Leadership
Multitasking
Attention to Detail
Time Management
Product Knowledge
Teamwork
Empathy
Problem Solving
Customer Service Skills
Strategic Thinking
People Development
Conflict Resolution
Talent Aquisition
Social Media Branding
Event Management
Visual Merchandising
Payroll & Scheduling
Business Strategy
Skilled Copywriter
Social Media Channels
Microsoft Office
Canva
Oracle
Zendesk
B2B Marketing
Digital Marketing
SaaS
Certifications: Digital Marketing & E-Commerce
International B2B Marketing
*credentials available on LinkedIn*
Attract and Engage Customers with Digital Marketing
Contact this candidate