GANESH GOUD POTHULA
(Salesforce Developer)
https://www.linkedin.com/in/ganesh-pothula-149435234/
********.****@*****.*** +1-323-***-****
PROFESSIONAL SUMMARY
As a Salesforce Certified Professional with 11 years of IT experience, I have 7+ years of expertise in Salesforce.com and Force.com.
Have extensive experience in developing lightning components using the lightning design system. In addition to my Salesforce experience, I also have 4+ years of experience in JAVA/J2EE.
Experience in Object Oriented Analysis / Design / Development / Testing and Implementation, Client/Server Architecture.
Expert Level understanding of Salesforce.com CRM and its Development Life Cycle.
Experience in SFDC Configurations/Customizations - as Administrator and Developer.
Experience in developing User Interface, Page Layouts, Tabs, Custom fields, Custom objects, Validation Rules, Triggers, etc.
Experience in integrating with external systems using SOAP API, Rest API.
Experience in working with call in and callouts APIs to make integration with external systems like SAP and oracle systems.
Experience on Salesforce CRM platform Worked on different environment of SFDC such as Sales Cloud, Marketing Cloud and Service Cloud.
Having experience on Marketing Cloud implementation.
Having experience on customer community like creating users and profiles for customer community.
Creating custom pages and giving access to customer community.
Designed and implemented Visualforce pages and Lightning Web Components (LWC) for enhanced user interface and experience.
Have good experience in Trigger, Test Methods, and writing SOQL and SOSL queries.
Have good understanding and knowledge of the functionality of Web Services for SOAP API.
Experience in authenticated web service callouts using Two-Way SSL.
Experience on translating business process into Custom Objects and creating Look-up relationships and Master-detail relationships.
Worked on Migration tools Force.com IDE, Eclipse and have knowledge of Changeset migration code and configuration from the Dev sandbox to Production.
Experienced in marketing benefits of integrating Pardot and Salesforce,
Using pardot implemented lead qualification, lead management, and more targeted messaging.
EDUCATION:
Bachelors in JNTUH University in 2012
Masters in University of Dayton in Dec 2013
CERTIFICATIONS :
Certified Salesforce Platform Developer-1
Certified Salesforce Administrator.
Salesforce Certified Platform Developer II.
Salesforce Certified Sales Cloud Consultant.
Salesforce Certified Service Cloud Consultant.
TECHNICAL SKILLS
Salesforce Technologies
Apex Language, Apex Trigger, Apex Scheduler, Batch Apex, Apex Class & Apex Web Service, Visual Force (Page, Component & Controllers) And S-Control.
Force.Com Tools
Force.Com IDE, Force.Com API Tools (Data Loader), Force.Com Explorer, Force.Com Migration Tool, Force.Com Excel Connector.
Web Technologies
HTML, DHTML, HTML-5, CSS, Java script
Web Services
SOAP, WSDL, XML, REST
Operating Systems
Unix, Windows /Vista/7//2000/2003
Databases
Oracle, MS Access, Microsoft SQL Server, SQL & PL/SQL
Programming Languages
Apex, Java, J2ee, C, C++, C#, Sql, Soql, Sosl
Methodologies
SDLC Methodology Waterfall, Iterative, Agile Scrum
PROJECTS
Salesforce Lightning Developer(April 2022 – Till now)
ABBYY USA, Reston, Virginia, United States
Responsibilities
Worked on various Salesforce.com standard objects like Accounts, Opportunities, Leads, Campaign, Events, Tasks, Contacts, Cases, Contract, Reports and Dashboards.
Agile Development Methodology was followed for the implementation.
Managed Salesforce integration with existing systems and third-party providers.
Interacted with various Business users for requirements gathering.
Developed various Custom Objects, Tabs, validation rules, formula fields.
Developed custom Business logic using Apex Classes, Visual force pages and Lightning components. Used Visual force components like Page Block, Command Buttons, Action support, Action Function.
Imported Leads from Salesforce and created Prospects in Pardot and added them in separate Lists.
Successfully implemented Pardot within the Salesforce ecosystem.
Integrated Pardot with Salesforce CRM to streamline marketing and sales processes.
Proficient in Salesforce CRM tools, including Sales Cloud and Service Cloud, to streamline lead management, opportunity tracking, and customer support workflows.
Implemented Salesforce Data Cloud to unify customer data across platforms, enabling personalized marketing campaigns and real-time business insights.
Completed Salesforce Health Cloud certification, focusing on healthcare data management, patient records, and care coordination, with experience integrating third-party systems using HL7 and FHIR standards.
Led Salesforce Application Architecture projects, providing guidance on scalable, secure, and efficient application design for complex Salesforce implementations.
Implemented Salesforce Shield for enhanced data security, utilizing Platform Encryption, Field Audit Trail, and Event Monitoring to ensure compliance and protect sensitive customer and patient data.
Integrated RESTful APIs to connect Salesforce with various external systems, enabling seamless data exchange and improving system interoperability for real-time data synchronization and automated workflows.
Worked with Oracle Applications to implement and maintain integrations, ensuring smooth data flow between Salesforce and Oracle systems, enhancing business processes and reducing manual entry.
Developed and configured ServiceNow integrations with Salesforce, automating IT service management workflows and streamlining ticketing, incident resolution, and change management processes across systems.
Utilized SAP integrations with Salesforce to synchronize customer and financial data, ensuring consistency and accuracy across both platforms, and enhancing overall business analytics.Designed and deployed end-to-end data unification processes in Salesforce Data Cloud, integrating with tools like Journey Builder and Audience Studio to support advanced marketing automation.
Proficient in API Integration, implementing REST/SOAP API callouts with OAuth 2.0 and various security protocols to ensure secure, real-time integration with external systems.
Skilled in Salesforce DevOps, leveraging CI/CD processes through tools like Jenkins, Git, SFDX, and Copado to streamline deployments and maintain version control.
Salesforce Developer (Oct 2020 – Mar 2022)
CISCO, Atlanta, Georgia, United States
Responsibilities
This project involves developing lightning components for community users to accept or cancel the orders based on the products available.
Involved in various stages of Software Development Life Cycle (SDLC) in agile methodology. Strong implementation and rollout experience with salesforce.com CRM (Sales cloud, Service cloud, Marketing cloud), Communities, Sites, and Force.com platform.
Building of custom lightning components to display the list view of orders and an order detail page to handle the business logic.
Using Community Builder create community pages for Dealers and used the SLDS for styles and apex classes for DML operations.
Worked on custom implementations of community builder lightning components, java script buttons, lightning compatible VF pages, lightning components.
Competent in writing server-side JavaScript for enhanced functionality.
Executed and optimized email marketing campaigns through Pardot.
Integrated Salesforce with AWS REST APIs for real-time data exchange and cloud resource utilization.
Utilized AWS CodePipeline and CodeDeploy for CI/CD automation of Salesforce-related deployments.
Configured AWS CloudWatch and Splunk integration for real-time monitoring and logging of Salesforce interactions.Developed Apex Classes, Controller Classes, and Apex Triggers for various functional needs in the application.
Used SOQL & SOSL for data manipulation needs of the application using platform database objects.
Designed and implemented custom email templates and landing pages in Pardot, ensuring mobile responsiveness and brand consistency using HTML, CSS, and JavaScript.
Developed and deployed custom middleware solutions using Ruby on Rails to manage API requests between Salesforce and external applications.
Completed Salesforce Health Cloud certification, specializing in managing healthcare-specific workflows, patient data, and care coordination while implementing integrations using HL7 and FHIR for seamless data exchange with external systems.
Led the design and development of complex Salesforce applications with a focus on scalability, security, and efficiency, providing strategic architectural guidance to ensure business and technical objectives were met.
Applied Salesforce Shield features, including Platform Encryption, Field Audit Trail, and Event Monitoring, to strengthen data security, ensure compliance, and protect sensitive health and customer information.
Experienced with SOAP and RESTful web services, leveraging both protocols for integrating Salesforce with external systems, ensuring secure and reliable data transfers and improving system compatibility and flexibility.
Implemented API security best practices (OAuth, TLS) for RESTful and SOAP services to safeguard data privacy and ensure regulatory compliance during system integrations.
Automated business processes by leveraging web service integrations (SOAP/REST) across Salesforce, ServiceNow, SAP, and Oracle, resulting in improved operational efficiency and reduced errors.
Designed and deployed custom connectors for seamless interaction between Salesforce and various enterprise systems (Oracle, SAP, ServiceNow) using RESTful APIs and SOAP protocols.Implemented end-to-end marketing automation solutions using Salesforce Marketing Cloud, including Audience Builder, Journey Builder, and Email Studio.
Provided ongoing support and troubleshooting to address user concerns, leading to a significant decrease in support tickets related to FSL.
Implemented Audience Management Studio to orchestrate and optimize customer journeys across multiple channels, ensuring a seamless and personalized experience.
Environment: Salesforce.com, Force.com, Data Loader, Apex Classes, Controllers, Triggers, Visualforce, Sales Cloud, Marketing Cloud, Service Cloud, Data Migration, Rest API, Soap API, Informatica, SOQL, SOSL, Communities, lightning compatible VF pages, Lightning(Components), Workflow & Approvals, Java Ant, Custom Reports, Dashboards, Oracle, Windows.
Salesforce Developer(Sep 2019 – Sep 2020)
Pharma Trials Innovate, New York, NY
Responsibilities:
Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.
Designed and configured Salesforce Community Cloud solutions tailored to specific business requirements, creating engaging and user-friendly community experiences.Integrated salesforce and CPQ application to automate fulfilment process.
Utilized Community Templates to establish consistent branding and visual identity, ensuring a seamless extension of the organization's brand within the community.
Developed various Visualforce Pages, Apex Triggers to include extra functionality and wrote Apex Classes and Controller to provide functionality to the visual pages.
Designed and configured Salesforce CPQ rules including Product Rules, Price Rules, and Constraint Rules to ensure accurate product selections and pricing strategies.
Developed custom Apex classes and triggers to extend Salesforce CPQ functionality, automating complex discounting and approval processes.
Implemented guided selling workflows in Salesforce CPQ, improving sales efficiency and ensuring accurate product configurations.
Developed Apex Classes, Controller Classes, and Apex Triggers for various functional needs in the application.
Used SOQL & SOSL for data manipulation needs of the application using platform database objects.
Used field level security along with Page Layouts to manage access to certain fields.
Used Force.com developer toolkit including Apex Classes, Apex Triggers and Visualforce pages to develop custom business logic.
Created custom metadata settings to configure Health cloud. Created care plan template and also managed the health cloud permissions.
In-depth understanding of Salesforce.com’s Sales Cloud, Service Cloud and Force.com product offerings and Health Cloud experience.
Created custom dashboards for manager’s home page and gave accessibility to dashboards for authorized people. Used Data loader to load the records on to the force.com platform.
Implemented Salesforce Development Cycle covering Sales Cloud, Service Cloud, Marketing Cloud, Call Center, Chatter & App-exchange applications.
Spearheaded the successful implementation of Salesforce Health Cloud, optimizing patient data management and enhancing overall healthcare service delivery.
Collaborated with cross-functional teams to gather and analyze business requirements, ensuring alignment with Salesforce Health Cloud capabilities.
Designed and executed customized solutions to meet unique healthcare workflow needs, resulting in a 20% increase in operational efficiency.
Conducted user training sessions to empower healthcare professionals with the knowledge and skills to maximize the benefits of Health Cloud.
Performed Data Migration from home grown legacy system to Salesforce CRM.
Experienced in Unit Testing, for the customizations and developments done during the project.
Extracted the data from Salesforce.com application into the external databases for generating large data reports using the Informatica on Demand.
Implemented data migration using Informatica on demand and data loading using Data loader, import wizard.
Involved in the Data Transformation and Data Cleaning activities while transferring the data to the external system using Informatica on demand.
Used the sandbox for testing and migrated the code to the deployment instance after testing.
Involved with Salesforce.com Premier Support and handled the support cases with the help Salesforce.com support.
Environment: Salesforce.com, Force.com, Data Loader, Apex Classes, Controllers, Triggers, Visualforce, Sales Cloud, Marketing Cloud, Service Cloud, Data Migration, Rest API, Soap API, Informatica, SOQL, SOSL, Workflow & Approvals, Java Ant, Custom Reports, Dashboards, Oracle, Windows.
Salesforce Admin (Jul 2018 – Aug 2019)
Minuscule technologies, TX
Responsibilities:
Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.
Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.
Data migration to Salesforce using Data Loader.
Queried Salesforce database using SOQL SOSL queries using work bench.
Involved in analysis of functional and technical requirements created the custom objects, formula fields, lookup, and master-detail relationships.
Involved in Setting up Sales Cloud Queues, web-to-lead setup, lead conversion mappings, assignment rules, auto response rules etc.)
Provided development, implementation, and updating focusing on Sales cloud and Service cloud.
Implemented Salesforce Development Cycle covering Sales Cloud, Service Cloud, Call Center, Chatter & App-exchange applications.
Made new feature enhancements on Service cloud console view and developed some Visual force components.
Created Workflow Rules, Validation Rules, Record Types, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates.
Proficient in utilizing debugging tools such as SFCC Code Profiler and REST/SOAP APIs to streamline data flow and automate processes.
Tailored ServiceNow workflows, forms, and modules to improve functionality, optimize business processes, and enhance the user experience.
Collaborated with cross-functional teams to define and prioritize customization needs, ensuring the timely and successful delivery of ServiceNow solutions.to assist managers to better utilize Salesforce as a sales tool.
Provided training and support to end-users on using Excel Connector for routine data operations, improving their ability to independently manage data updates and exports.
Developed Assignment rules, Escalation rules to enable proper routing of cases to the case team members.
Configured multiple Outlook settings for various users and perform field mapping and matching criteria and other advanced settings based on the requirements.
Worked on making minor enhancements to SFDC application required by business users from time to time.
Worked with developers to modify Visualforce Pages, Apex Classes, Apex Test Methods, and Triggers.
Involved in SFDC application support for business users.
Advised the sales and support team on efficient utilizing of Salesforce.
Analysed different business reports and guided the team on deployment and customization of those reports in Salesforce.
Environment: Salesforce.com platform, Apex Language, Visual Force (Pages, Component & Controllers), Salesforce.com Data Loader, MySQL, Reports, Workflow & Approvals, Web Services, Sandbox.
Java Developer (Apr 2016 – Jun 2018)
Walmart - Norwalk, CT, USA
Responsibilities
Worked in a Waterfall environment and participated throughout the SDLC process.
Implemented Struts MVC Design pattern for the Application for the front-end appearance and log-in Screens.
Developed applications using Application Lifecycle Management to deliver reliable applications.
Developed the view-controller components using Servlet/JSPs, JavaScript, CSS, and HTML.
Wrote client-side validation in JavaScript.
Involved in creating JSP pages for the presentation of the data to the end user.
Developed JSP / Action servlet classes.
Applied J2EE design patterns such as MVC, Singleton, and Data Access Objects in the architecture.
Used JDBC as DAO class to persist the data on to Oracle Database.
Wrote ANT scripts to deploy the components on Jetty Application Server.
Did regular code reviews and fixed major bugs without side effects.
Strict adherence to Java coding standards.
Implementing Log4j for logging and debugging.
Prepared JUnit test cases and executed the test cases using JUnit.
Developed the whole project on Eclipse IDE.
Involved in bug fixing during the System testing, Joint System testing, and User acceptance testing.
Environment: Java, HTML, JSP, Servlet, EJB, Struts, JDBC, Oracle, WebSphere Application Server, Ant, JUnit, JavaScript, CSS, Ant, Log4j.
Java Developer (Feb 2014 – Mar 2016)
Nevro Corp, Redwood City, CA, USA
Responsibilities:
Successfully completed the Architecture, Detailed Design & Development of modules Interacted with end users to gather, analyses, and implement the project.
Customer collaboration over contract negotiation and responding to change over following a plan has been achieved using Agile Development.
Worked on agile approaches, including Test-Driven Development and Scrum.
Developed business objects, request handlers and JSPs for the Project I site using JAVA (Servlets).
Designed an ER Diagram for all the databases using the DB Designer an Open-Source Tool.
Responsible in providing UAT and Production support for Application.
Developed dispatcher Servlets class to handle all the requests matching the URL pattern.
Developed and Used the Eclipse Web perspective to develop, edit and debug applications in Eclipse.
Created and executed Test Plans using Quality Center by Test Director.
Mapped requirements with the Test cases in the Quality Center.
Created test cases and ran test cases in Mercury quality center test directory.
Involved in High level estimation of project schedules, project timelines and project deliverable meetings.
As a part of Deliverable material created System Administration guide and created User Training Guide.
Environment: Toad, Oracle Application Server, JDeveloper, J2EE, Struts, Agile Development.