Product Marketing Manager

Gordon Glessner

Bothell, WA 425-***-**** ******.********@*****.*** Linkedin.com/in/gordon-glessner

Senior Product Marketing Manager

Product Lifecycle Management Customer Experience & Retention Brand & Performance Marketing

Product Marketing Leader with 16+ years of experience in driving end-to-end product management operations, navigating digital transformation, strategizing marketing campaigns, and positioning products across global markets for various B2B/B2C clients from diverse industries, including tech, marketing, and travel. Generated multimillion-dollar revenue through end-to-end product development, go-to-market strategies, and digital marketing efforts. Leveraged data-driven insights to refine user experiences, optimize product performance, and elevate brand engagement. Led cross-functional teams, defined product vision, and crafted actionable roadmaps.

Key Highlights

Navigated end-to-end product lifecycle, including ideation, go-to-market strategies, and post-launch optimization, driving $12B in annual recurring revenue (ARR) and improving customer satisfaction across eCommerce platforms.

Managed omnichannel marketing campaigns with a $42M budget, boosting brand awareness, achieving $350M in revenue, and increasing website penetration from 16% to 48% within three years via targeted SEO/SEM strategies and user-centric enhancements.

Pioneered Costco Travel’s inaugural media kit, generating co-op revenue and new partnerships while driving a 30% YoY increase in web traffic through data-driven digital marketing strategies, including Google Ads and social media platforms.

Core Competencies

Technical Product Strategy Product Marketing & GTM Marketing Campaign Management User Experience (UX) Enhancements Market Research Product Development & Roadmap Product Launch & Positioning Technical Implementation Content Creation Branding & Storytelling Agile Methodologies Paid & Social Media Strategy Strategic Planning & Execution Email Marketing SEO & SEM Analytics & Reporting Performance Metrics (KPIs, OKRs, ROI, CTR, & CPC) Stakeholder Engagements

Technical Skills

Design & Prototyping: Figma, Canva Advertising & Campaign Management: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Analytics & Tracking: Google Analytics, Google Tag Manager, Google Search Console Cross-Functional Collaboration & Productivity: Slack, MS Office 365, Google Workspace, Adobe Suite Search Engine Ranking: SEO, SEM Social Media Management: Facebook, Instagram, Twitter

PROFESSIONAL EXPERIENCE

Walmart

Merchandise Manager, eCommerce-Wellness Feb 2025 – Present Bentonville, AR

Lead brand content strategy by optimizing site navigation, search, and product onboarding, ensuring a seamless and engaging shopping experience that increased customer engagement and conversion rates. Develop strategies to enhance discoverability and improve overall site performance.

Develop and execute seasonal campaigns, aligning site merchandising strategies with business objectives. Partnered with marketing and merchandising teams to create compelling site experiences that drove sales, improved customer retention, and supported key promotional initiatives.

Create compelling brand storytelling, utilizing data-driven insights to implement a content roadmap that enhanced brand visibility and engagement. Improved taxonomy and search strategies to increase product discoverability, making it easier for customers to find what they need.

Leverage data and analytics to refine site merchandising strategies, setting benchmarks and continuously optimizing content performance. Used customer behavior insights, A/B testing, and performance metrics to enhance the online shopping experience and improve conversion rates.

Partner with cross-functional teams, including marketing, editorial, and product teams, to drive execution, streamline site processes, and ensure alignment with broader business goals. Implemented operational best practices to enhance efficiency and scalability across merchandising workflows.

Costco

Product Marketing Manager, eCommerce Sep 2021 – Aug 2024 Issaquah, WA

Led the development and execution of end-to-end inbound and outbound GTM strategies for Costco eCommerce, launching new digital features and multi-channel campaigns across Search, Browse, and Membership. Built stakeholder alignment across product, marketing, and executive teams by synthesizing insights into compelling narratives, resulting in a 48% increase in digital engagement, 30% lift in campaign conversion rates, and contributing to $12B in annual recurring revenue.

Improved shopping experiences and member satisfaction by spearheading e-commerce strategy across Search, Browse, Marketing, Membership, and Content.

Headed end-to-end product lifecycle (from ideation, validation, prototyping, marketing, development, launch to improvement) while analyzing market trends, collaborating with cross-functional teams, incorporating user feedback, and optimizing product performance.

Executed successful product launches by conducting in-depth market analysis, defining product requirements, formulating roadmap strategy, and optimizing GTM strategies in collaboration with key stakeholders.

Defined product vision, identified value propositions, and crafted actionable roadmaps while guiding product owners and development teams in implementing overall strategy.

Innovated procurement operations by designing a new RFQ process and integrating advanced digital enterprise solutions functionality that boosted workflow efficiency and saved cost.

Enabled product enhancements by developing and introducing new functionalities into the digital member experience of U.S. and Canadian websites while coordinating with UX/UI teams and Solution Architects.

Digital Product Marketing & Awareness Manager Oct 2013 – Sep 2021

Launched the eCommerce Awareness Program, elevated brand awareness, and achieved $350M in revenue by managing a $42M budget, crafting eCommerce content, and implementing digital strategies.

Realized a surge in online member shopping and gained $350+ in incremental eCommerce revenue during FY20 while directing the awareness department, leading a team of 16 graphic designers and marketing coordinators, and refining digital campaigns.

Ideated and improved user content by analyzing customer feedback, identifying pain points, and applying SEO/SEM strategies.

Boosted website member usage penetration from 16% to 48% within three years and contributed $98M in incremental warehouse shopping revenue via targeted marketing campaigns, search engine optimization, and enhanced user journeys.

Marketing Manager, Costco Travel Mar 2008 – Oct 2013

Produced promotional content and supported $1B in annual revenue while navigating a specialized marketing team at Costco Travel and spending a $6M budget strategically.

Pioneered Costco Travel’s inaugural media kit, facilitated co-op revenue generation, and unlocked new partnership opportunities to establish a new cohesive branding strategy.

Amplified online engagement and achieved a 30% year-over-year boost in website traffic by running targeted digital marketing campaigns, utilizing Google AdWords, SEO, SEM, and social media platforms.

Created and distributed comprehensive travel guides three times annually to ignite brand recognition and drive market penetration across U.S. and Puerto Rico locations.

Rhino Sports

National Program Manager Feb 2005 – Feb 2007 Scottsdale, AZ

Penetrated market dynamics and drove brand growth by implementing innovative marketing campaigns and building strategic relationships with key industry leaders and influencers.

Maximized brand visibility and engagement within targeted demographics by crafting a marketing strategy, optimizing digital campaigns, and securing high-profile partnerships with professional sports teams, including the Phoenix Suns and Arizona Cardinals.

Oversaw marketing efforts across 40 states while ensuring cohesive brand messaging and promotional consistency for 56+ franchisees, fueling nationwide expansion.

EDUCATION & CERTIFICATIONS

Bachelor of Science (BS) in Communications & Media Studies, Arizona State University Tempe, AZ

Computer Information Systems (non-graduated), DeVry University Tempe, AZ

Certification: Certified SAFe® 5 Agile Product Manager, APM Certified SAFe® 5 Practitioner, Scaled Agile Google SEM Certified, Google

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