Social Media Marketing Manager

SUMMARY

Francie King

Marketer- Community Builder -Word Nerd

based in Portland, OR

415-***-**** mobile

*******.****@*****.***

linkedin.com/in/francieking/

Experienced marketing pro and communications strategist with a track record of producing content and events that convert and connect.

● Led organic social media efforts for a B2B company increasing brand's LinkedIn following by 25% and CEO’s page by 28% YOY.

● Created an influencer partnership that led to an innovative consumer tech product being on the Today Show.

● Managed strategic partnership that led to 60% of sales for the month in the U.S. + most ever concurrent visitors to the brand's website.

EXPERIENCE

PR + Communications Manager

United Language Group (ULG) September 2022 to November 2023

● Provided thought leadership strategy through blog writing, LinkedIn content approach, consumer and strategic press outreach.

● Conducted trends and voice of the customer research through Meltwater listening and HubSpot reporting.

● Created social media training for sales team and crisis communications plan for executive team. Project Manager

Thesis Agency August 2021 to September 2022

● Managed dynamic workstreams for a major tech client in Asana, pushing email and blog production forward.

● Co-chaired the Thesis Foundation, streamlining and ampllfying corporate social corporate responsibility efforts.

● Served as interim Account Manager as needed.

Marketing Manager

Next Adventure August 2020 to May 2021

● Managed advertising across digital, TV, and out-of-home channels for a local retailer.

● Led a team of four creatives, focusing on digital strategy and storytelling to sell outdoor products.

● Improved internal communications and designed streamlined team processes. Communications Specialist

Portland General Electric (PGE) April 2018 to July 2020

● Grew CEO’s LinkedIn followers by 43% YOY.

● Managed and grew organic social media community by10% YOY while also managing ads on Twitter, Facebook, and LinkedIn.

● Revamped social media strategic approach including updated tone and executive thought leadership approach.

● Represented corporate social responsibility through communication project management and event outreach. Social Media Specialist, then PR + Marketing Manager Wacom March 2014 to March 2017

PR + Marketing Manager (2015-17)

● Created and oversaw content campaigns from inception to completion, managing creative vendors and influencers.

● Built trusted relationships with brand ambassadors, influencers and press contacts for dynamic B2C product launch.

● Produced events and content that propelled our new line and overall brand forward. Social Media Specialist (2014-15)

● Managed a global social media community across multiple platforms, growing the channels consistently while also managing ads across Facebook, Pinterest and Twitter.

● Produced live interviews weekly on Google+.

● Rolled out a global listening and community management approach using Sprinklr. Development Associate

Homeless Prenatal Program (HPP)July 2011 to August 2013

● Drafted external and internal communications, including blogs, acknowledgement letters, and e-newsletters.

● Maintained web, event, and donation pages through Salesforce.

● Documented procedures to streamline donation tracking and fundraising communications. EDUCATION

B.A., Communications/PR and Spanish from University of Portland Certificate, Digital Marketing Strategy from Portland State University EXPERTISE

Community Relations Press Relations Corporate Social Responsibility Content Production Digital Strategy Event Production Social Media Strategy Project Management Thought Leadership Brand Management Strategic Communications Corporate Communications

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