Digital Marketing Manager

Willco Liu

*********@*********.*** 626-***-**** Arcadia, CA

Sr. Marketing Manager

Strategic and data-driven marketing leader with extensive experience in digital and traditional marketing. Expertise in SEO, SEM, paid media, branding, content strategy, demand generation, lead gen, AI marketing and data analytics. Proven track record of optimizing digital channels to drive traffic, improve search rankings, generate leads, and maximize ROI. Adept at managing cross-functional teams, agency relationships, and marketing technology to support business growth.

Core Competencies

● Digital Marketing Strategy

● SEO & PPC Optimization(Google, Adobe suite)

● Demand Generation

● Marketing Analytics & Reporting

● Budget & Performance Management

● Marketing Automation (Eloqua, HubSpot)

● Web & Campaign Tools (Google Ads, SEMrush, Google Analytics)

● Salesforce & CRM Integration

● AI/GenAI for Digital Marketing

● Revenue Cycle Marketing

Professional Experience

Own end-to-end strategy and execution for designing scalable paid/organic campaigns (Google Ads, LSAs, Local SEO, paid social) while building systems to optimize lead quality and volume. Focus on innovation at scale: developing testing frameworks, automating performance tracking, and creating vertical-specific playbooks to drive consistent growth across all channels. Serve as a cross-functional leader, aligning marketing with sales, creative, and tech teams to maximize impact.

Driving successful marketing strategies across various industries in Startups, Agencies and Fortune 500 companies. Financial industry with Bank of America, B2B/B2C E-commerce with Sony, K-SWISS, Insurance with Transamerica, Consumer Packaged Goods with Zevia, Healthcare with Scan Health Plan, Kaiser Permanente. Sr. Digital Marketing Consultant StylishTech Consulting Agency April 2023 – Present

● Developed and executed digital marketing strategies across paid, earned, and owned channels to drive website traffic and lead generation for multiple accounts - Karl Kani Apparel (Ecomm), Eagle Investors (SaaS, Finance), Aseel Group, etc.

● Managed marketing budgets, optimizing spend for maximum ROI.

● Led SEO strategies, including on-page optimization, technical audits, and keyword research, to improve SERP rankings and organic traffic.

● Develop and managed paid media strategies (PPC, Programmatic, Display) in collaboration with agencies, increasing conversion rates and reducing cost-per-lead.

● Integrated AI-driven insights into marketing automation platforms for campaign optimization.

● Collaborated with Sales, Product, and IT teams to align digital efforts with business goals.

● Utilized data analytics tools (Google Analytics, Adobe Analytics, Salesforce) to measure marketing effectiveness and report on key performance metrics. SCAN Health Plan (Healthcare) Sr Manager - Digital Marketing & Online Sales September 2022 – April 2023

● Provide leadership to a high-performing marketing team, setting digital marketing strategic plan, nurturing talent, and fostering a culture of creativity and collaboration.

● Developed strategies to increase brand awareness, online traffics, leads, quotes and sales, leading to a 128% growth in online channel revenue

● Hands on create and optimize paid search, advertising, and media planning, achieving a 150% increase in new customer acquisitions.

● Enhanced customer acquisition through partnerships with lead generation providers.

● Directed email marketing campaigns, significantly improving engagement rates. ClearOne Advantage (Finance) Digital Marketing & Demand Generation September 2021 – September 2022

● Oversee marketing budget for a portfolio of multiple brands, orchestrating comprehensive marketing strategies that drive revenue growth and brand visibility driving substantial revenue growth.

● Hands on developed and increased PPC revenue by 80% and generated $3M in incremental gross profit.

● Develop and execute innovative and data-driven marketing campaigns across SEM, SEO, social media, display, content marketing, email marketing, and other digital channels.

Americor Financial, Irvine, CA Digital Marketing January 2021 – September 2021

● Create, monitor and improve the performance of each marketing channel, SEM, SEO, Social Media, Print, third party agencies to help maximize key performance indicators.

● Participate in quarterly and annual planning of company objectives.

● Implemented workflow automation via HubSpot, reducing labor time and improving reporting efficiency.

KSwiss Global Brands, Los Angeles, CA Marketing IT Consultant - E-Commerce, B2B July 2020 – December 2020

Gizmogo Global (Multinational company), Chino, CA Director Marketing Global E-commerce June 2019 – June 2020

Confie Insurance Group Holdings, Huntington Beach, CA Team Lead Digital Marketing, Optimization and Analytics September 2015 – June 2019 Teletech-Revana Digital, Los Angeles, CA Digital Marketing Sr. eMarketing Lead Manager June 2014 – September 2015

Transamerica, Los Angeles, CA Enterprise Digital Marketing and Optimization Sr Manager January 2013 – June 2014

Bank of America, Pasadena, CA AVP eCommerce Marketing Channels January 2007 – January 2013

Sony Corporation, Los Angeles, CA Digital Marketing Sr Manager, Web Analyst / Data Analyst January 2006 – January 2007

Certifications & Tools

● Google Ads & Google Analytics

● HubSpot / Eloqua / Salesforce

● SEO Tools: SEMrush, Ahrefs, Moz

● Web & Campaign Management: Google Search Console, Screaming Frog

● AI & Data Analytics for Digital Marketing

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