Digital Marketing, Strategic Marketing, GLobal Marketing

GAIL

ONAT

Fayetteville, NC ***** 910-***-****, *******@*****.***

PROFESSIONAL SUMMARY

Marketing Executive, a visionary and strategic thinker that uses marketing science as the power for sustainability and growth globally. Over the years with strong focus on B2B and strategic marketing, achieved exceptional experience and success in various companies and did it with passion and continuous update in an ever-changing world.

Change is a must!

SKILLS

Inspirational

Visionary

Leadership

Strategic Planning

Written communication

Strategic thinking

Mentorship and Motivation

Excellent Presentation Skills

Market Research and Analysis

Teamwork

Digital Marketing expert

Training

EXPERIENCE

Director of Marketing

Gedik Holding Istanbul, Turkey (Welding machine manufacturing)

May 2022 - 2023

Built a new marketing department specifically for B2B operations.

Set the goals and strategies for creating a global brand.

Trained the sales teams on solution selling.

Set the strategies for digital marketing, use of social media, production of visuals, and graphics.

Set up an innovation group to develop new ideas to improve employee satisfaction for internal branding.

Participated in the planning of the brand of Gedik University and developed it as a value to the overall Gedik brand.

Established a value-based approach for product marketing.

Set up a three-year Strategic Plan for the Company

Developed the market research and analysis group to strengthen the sales activities with regular White Papers

Developed the full content of a new website (gedik.com.tr)

Lecturer at Gedik University (part of Gedik Holding), teaching E-Commerce, Digital Marketing for MBA classes (Continuing)

Director of Corporate Marketing and Strategy

Bicakcilar Medical Devices Istanbul, Turkey

January 2017 - September 2021

Completed the overhaul of the Road Map with new Vision and Mission for Global Branding

Defined and built the 5-year Strategic Branding Plan

Define the Customer Experience globally for a sustainable brand.

Built strategies of sustainability as well as global growth

Built value- based proposals on the customer experience.

Using all digital channels, created a value proposal of expertise, and know-how to assure the company's perception is in line to add value to the globalization in a very competitive market.

Rebuilt a dynamic website with exceptional content (http://www.bicakcilar.com/en-US)

Managed Domestic, International PR and media relations.

Set an effective channel with impactful regular digital communication for all stakeholders.

Supported Product Management with Market Research and Analysis

Supported R&D with market research, analysis, and strategies.

Instructor/Consultant

Various Universities and Businesses Istanbul, Turkey

January 2012 – 2017

The following subjects were the main focus:

Marketing 5.0

The latest methods in B2B marketing

Effective global marketing management

Digital marketing

ROI in marketing- how to achieve measurable results.

Technology marketing

Service marketing

Aviation, Technology, air transportation, hospitality and healthcare marketing

Vice President of Global Marketing

EyeDPro- a SaaS Company (A Start-Up) Atlanta, Georgia

January 2009 - December 2011

Established the strategic roadmap to build the B2B channels.

Developed global programs to expand the licensing and distributorship programs, assuring the right people were partnered with.

Continuous evaluation of industry trends led to successful growth in new leads.

Internally trained service, sales, and support staff for more customer focused approach

Established a customer-centric corporate culture – complete change from a product focused culture.

Managed all PR activities, product launches, conferences and trade shows globally.

Developed all collateral including corporate brochures, product sheets, white papers, corporate presentations.

Principal Consultant

RKA Solutions Inc Atlanta, Georgia

January 2002 - January 2009

Successful consultancy for CRM programs

Delivered effective systems to establish marketing departments.

Delivered effective plans in establishing customer focused organizations.

Assisted start-up companies in establishing their marketing and business development functions.

Global Marketing Director

SITA Atlanta, Georgia/Montreal, Quebec

January 1993 - December 2001

Professional Progression at SITA over the years:

Market Analyst- 1992-1994

Marketing Manager- 1994-1996

Director of Marketing, Americas- 1996-1997

Director of Global Marketing - 1997-2001

EDUCATION

Double MBA - Strategic Marketing Management

AIU, Atlanta, Ga

January 2006

GPA: /4

Executive Certificate in Strategic Marketing

Harvard Business School

January 1999

BA, BSc - Business Administration, Major Marketing

Bosphorus University

January 1974

Toronto Database Marketing Certificate

York University

Professional Manager Designation

Canadian Institute of Management

Business Communications Certificate

University of Toronto

INTERESTS

Hobbies, Reading, Researching, Strategizing Swimming, Walking Writing,

Conference attendance as a speaker: Simplifying Passenger Travel; Dallas, Texas; 2000, CASMA Conference; Athens, Greece; 1999, The State of the Air Travel Industry; Keynote Speech at the ATA Conference; Vancouver, Canada; 2001 New Frontiers Conference; Philadelphia, Pennsylvania; 2001

LANGUAGE

English

Native

Turkish

Native

French

Conversational

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