Social Media User Experience

Anastasiia Mazina

Bellevue, Washington (***) *** - 2356 www.linkedin.com/in/anastasiia-uxui **********************@*****.*** Portfolio:https://dribbble.com/AnastasiiaMazina https://www.behance.net/anastasiia_mazina With 4 years of experience in UX research and visual design, I specialize in conducting qualitative and quantitative research, usability testing, heuristic evaluations, user journey maps, helping to make data-driven decisions. My expertise includes user interviews, A/B testing, persona development, and information architecture to enhance usability, accessibility, and engagement. I am passionate about analyzing behavioral data, conducting cognitive walkthroughs, and performing eye-tracking studies to solve complex user experience challenges throughout the entire product lifecycle. Specializations: Figma, Canva, Adobe (XD,Ph), Framer, Maze, UserTesting, ChatGPT, Dovetail AI, Magician, Uizard, Storybook, Zeroheight, Locofy AI, Galileo AI, Google Analytics, Mixpanel, Hotjar AI, Amplitude AI, Google Optimize, Optimizely, VWO AI, PlaybookUX AI, Notion, Miro, Taskade AI, Asana AI, Stark, axe DevTools, WAVE, Microsoft Accessibility Insights, ProtoPie, Principle, LottieFiles Experience

Brend/Marketing developer – Upwork Lisbon, Portugal Aug 2022 - Aug 2024

● Branding SocialMedia design

Irina Melnik- I conducted Market research and created a Marketing strategy. Created a content plan, generated content I used Canva and Figma for visual effects. I created a logo and a business card, as well as posters for outdoor advertising. As a result of my work: increased the flow of new clients by 100%, increased brand recognition and demand by 95%, established partnerships with 10 salons, which also brought in a flow of clients.As a result of my work, 80% more clients appeared and brand recognition in the city increased by 100%.

● Web Design

Harmoni Voice - Product designer I conducted research, in-depth interviews and created a User Journey Map and Personas based on the data. I created an informational Landing page that brought the company 4,000 customers. I conducted product usability testing and provided analytics for further company growth.

● Mobile design

Are you Hungry - UX/UI DesignerAre you Hungry - is a comprehensive food ordering app crafted with care for detail and a dedication to a smooth user experience. I specialized in Typography, Wireframes and Design Sistem, creating a High-fidelity prototype, complete set of 39 animated screens and 42 scripted screens (including animations, errors, registration panels, and others).

● Branding SocialMedia design

Flash Food-I created a design for the visual design of the outlet, 50 designs for posters and flyers, restaurant menu. I also conducted Marketing research, made a content plan and created content for Instagram. I used Canva and Figma. I also created a website and a Telegram bot for placing orders for delivery. Which increased the flow of orders by 70% and brand awareness among the local population.

● Google Ads Design

Coaty World- Designed and produced 14 diverse ad creatives tailored for Google Ads campaigns at Coaty World. These strategic creatives resulted in acquiring 2,000 new users for the Coaty World mobile application. UX Designer(intern) – Autism.ua Kharkov, Ukraine Sep 2021 - Feb 2022

● A large project in which I collaborated with teams: product managers, business analysts, engineers, UX designers, Visual designers, content strategists and customers feedback (schools, hospitals, rehabilitation centers where I conducted a in-depth interviews and collected a Database of relevant information for users) Then we created a User Map and Prototypes. We conducted research at each stage to make the product as useful and understandable as possible for the user. As a result of my work, I collected and combined relevant information, identified Pain points of users, together with the development team we created a solution. My solution helped make working with the site easier For People With Disabilities. I also presented the project when participating in a state tender. Projects

Co-founder of the printing company *Na Liste*

Kharkov, Ukraine Oct 2013 - Feb 2022

● Successfully launched and scaled the business from the ground up — transforming a bold concept into a thriving print studio. Built and maintained strong client relationships, delivering tailored printing solutions and ensuring top-tier quality with every order. Directed all branding and marketing initiatives, including social media strategy, strategic partnerships, and event activations. Oversaw daily operations, from supplier negotiations and inventory control to streamlining workflows for efficiency. Worked hands-on with designers and creatives to turn ideas into impactful visuals, ensuring consistent brand expression and client satisfaction.

Achieved $30,000 in new client revenue within the first year and doubled the number of orders, establishing the brand as one of the top print studios in the city.

Skills

User Interviews, Usability Testing, Surveys, Field Studies, A/B Testing, Data Analysis, Insight Synthesis, Persona Creation, Journey Mapping, Curiosity, Active Listening, Storytelling, Critical Thinking, Wireframing, Prototyping, UI Design, Design Systems, Responsive Design, Basic HTML/CSS, User-Centered Design, Design Thinking, Information Architecture, Problem-Solving, Empathy, Collaboration, Communication, Feedback Handling.

Languages

English, Ukraine, Russian, Portuguese

Education

Bachelor's degree in Ecology Kharkov, Ukraine Aug 2012 - Aug 2016

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