Social Media Business Development
Resume:
LOPAMUDRA BHATTACHARYYA
Yardley, PA 609-***-**** *************.*********@*****.*** LinkedIn QUALIFICATIONS PROFILE
Results-driven professional with 18 years of experience in business leadership, technology integration, project management, client management, new business development, sales and revenue generation, cost optimization, and top-performing team leadership. A trusted systems consultant, supporting start-ups to well-known brands using IT to meet business objectives and overcome problems while understanding business needs and recommending best-suited technical solutions. Seasoned marketing expert, promoting and selling specialized products and services with exposure to global markets – Asia, North America, and Australia. Proficient in orchestrating comprehensive marketing campaigns across traditional and social media platforms and organizing impactful events, conferences, and podcasts. Accomplished content creator, skilled in diverse writing styles – from fiction and non-fiction to storytelling and abstract compositions, alongside a dynamic repertoire of blogging and daily communication. Proficient in crafting compelling audio-visual materials for marketing campaigns – social media content, audio recordings, videos, and electronic documents. A passionate technology enthusiast with an insatiable appetite for adopting new technologies. CORE COMPETENCIES
ABM Marketing Account Management B2B Sales Management Business Leadership Coaching Content Creation Cost Optimization CRM Data Migration, Setup & Operations Customer Success Management GTM Planning & Execution Market
& Competitor Analysis Lead Generation Marketing Automation Marketing Campaigns Oversight Marketing Management
Market Research Mentoring New Business Development Partnerships Building Process Automation Project Management Sales and Revenue Growth SEO Optimization Strategic Planning System Configurations & Setup Technology Integration Team Leadership Training
PROFESSIONAL EXPERIENCE
VANTAGE LABS – New Hope, PA 2024 – Present
Marketing Head
Lead the management, execution, reporting, and ongoing optimization of marketing campaigns and programs for new customer acquisition, customer retention and channel sales support for B2B products and services. Strategize for new product launches, and expansion to new target markets, and run the full cycle of campaign management, from content creation, ROI tracking to analytics. Manage the team and liaise with cross-functional teams, nurture relationships with customers and channel partners.
Strategize Marketing and Business Communications for Vantage. Create annual business marketing plans and ensure analytical rigor to optimize the plans' implementation.
Manage a comprehensive Channel Marketing program for multiple B2B IT products, across target markets.
Plan, execute and track marketing campaign statistics, effectiveness, pipeline dynamics, and ROI
Lead the content creation team for messaging, and technical copy through a variety of channels.
Administer and Configure Automation platforms for CRMs, Marketing Tools, Social Media Accounts, etc
Conduct regular competitive strategic analysis, market segmentation, and customer satisfaction surveys.
Run networking web events, trade shows, and conferences across the country. M-AXIS PARTNERS – Princeton, NJ 2020 – 2024
Consultant – Strategy and Sales
Managed the complete sales lifecycle for clients, from lead generation to prospect meetings, product demonstrations, customer engagement, pricing negotiations, and sales closures. Develop and execute sales and marketing campaigns, including designing communication templates, selecting appropriate media channels, identifying target markets, launching outreach campaigns, and tracking responses. Analyze market trends, customer preferences, and competitor activities to identify opportunities and areas for growth. Developed and maintained strong relationships with clients, understanding their needs and providing tailored solutions.
Strategized and launched Go-To-Market (GTM) plans for IT products and IT services in the North American market.
Provided strategic guidance to marketing plans to optimize sales processes and enhance customer engagement.
Leveraged strong analytical skills to conduct market research aimed at identifying potential clients and generating leads.
Tracked and reported on sales performance metrics, in addition to making data-driven recommendations for improvement.
Managed in client presentations and product demonstrations to showcase the value proposition of IT products/services. BSD EDUCATION USA – Philadelphia, PA 2019 – 2020 Technology Professional Development Instructor and Coach Led training sessions on web technologies for school teachers, providing in-depth knowledge and hands-on experience. Mentored teachers during follow-up sessions, including offering guidance and support to address any challenges encountered in implementing technology concepts in the classroom, ensuring a smooth integration of technology into teaching.
Reviewed lesson plans/curriculum for technical training, ensuring accuracy, relevance, and alignment with objectives. Page 2 of 2
Conducted Q&A sessions and formal assessment evaluations for measuring training effectiveness.
Delivered engaging presentations that made complex technical concepts understandable and accessible to educators. HEIGHTS PHILADELPHIA – Philadelphia, PA 2019 – 2020 Advanced Placement Tutor
Tutored high school students for ACT. AP and SAT tests, specializing in Mathematics, Computers, and Sciences, providing targeted instruction and study strategies. Utilized multiple teaching tools and technologies to create engaging and interactive learning experiences for students. Leveraged student feedback and evaluations to refine teaching methods and adapt to evolving needs.
Designed lesson plans for specific learning styles of individual students, for a supportive and effective learning environment.
Developed practice tests, quizzes, and assignments aligned with ACT, AP, and SAT formats to help students.
Managed data analysis tasks for management reporting, interpreting relevant data to aid informed decision-making. QAPITA (ESOP DIRECT) – Pune, India 2010 – 2015
Head – Business Development and Operations
Spearheaded the business development and operations teams, fostering a culture of accountability, collaboration, and continuous improvement. Part of the C-team strategizing the company’s business objectives. Managed the recruitment, training, and development of the team, enhancing skillsets and capabilities. Established strong relationships with key stakeholders – clients, partners, and vendors. Developed and nurtured key partnerships and industry alliances to increase brand equity of the company.
Achieved 95% client satisfaction with 100% retention, as evidenced by consistently positive feedback in annual surveys.
Managed a 40-member diverse team in a collaborative work environment enhancing productivity and employee engagement.
Mentored a 5-membered team in pursuit of Six Sigma certifications, ensuring the acquisition of valuable skills.
Grew the e-visibility of ESOP Direct through a comprehensive revamp of the website, strategic branding campaigns, successful new product launches, SEO improvements, expansion of social media footprints, annual conferences, etc.
Achieved sales and pre-sales revenue targets for all services, with effective sales strategies and strong client relationships. RANDSTAD INDIA (former IT SUBSIDIARY – MINVESTA INFOTECH) – Chennai, India 2006 - 2010 Head – Business Development
Drove business growth and revenues for web-based HR & Payroll Suites
Led the sales team to successful client acquisitions and helped with closures for all signups
Steered the entire gamut of sales, business analysis and client relations for all accounts
Played critical roles in every aspect of Project Management (Requirement Gathering, Drafting of specifications, System Design, Joint Application Development Sessions (JADs), Functional Testing & User Training)
Acquired ‘Green Belt’ certification in Six Sigma. Instrumental in CMMI processes deployment in Minvesta (Level 3) EARLY CAREER: Senior Consultant at ADP INDIA – Chennai, India InStep Intern at INFOSYS TECHNOLOGIES – Bangalore, India JAVA Software Programmer at INFO-X SOFTWARE – Delhi, India TECHNICAL PROFICIENCIES
Programming ASP BASIC C C++ CSS HTML Java JavaScript Latex MS SQL Python R VBScript XML Packages Adaptix Adobe Creative Cloud Amazon Web Services AMPED Canva Constant Contact Google Analytics HubSpot Hunter.io Jira LeadSquared Lusha MailChimp MailerLite Mautic MS Projects
MS Office NeverBounce NVIVO Qualtrics RocketReach Salesforce SPSS Package SugarCRM Survey Monkey Validify Visio WordPress WIX ZeroBounce Zoho CRM ZoomInfo EDUCATION
Master of Science – Marketing and Business Analytics DREXEL UNIVERSITY – Philadelphia, USA Master of Business Administration – Marketing and Systems INDIAN INSTITUTE OF TECHNOLOGY MADRAS – Chennai, India Bachelor of Engineering – Electronics and Telecommunication GAUHATI UNIVERSITY – Guwahati, India Six Sigma Greenbelt Certification BENCHMARK SIX SIGMA – Delhi, India Diploma – Photography SHAW ACADEMY – London, UK
Guru Email Specialist Certification GURU MEDIA HUB, Boca Raton, USA HONORS AND AWARDS
National Award Winner in Short Story Writing from The Hindu, India’s leading English Daily Newspaper Received Special Prizes for Software Development and Essay Writing at the National Computer Fair, in India EXTRACURRICULAR ACTIVITIES
Reading, Writing – Fiction, Non-Fiction, Web – Blogs, Book Reviews, Travelogues Voluntary Work in Education – Adult Literacy Programs, School Education Programs for Economically Backward students Solving Crosswords, Mathematical Puzzles, Lateral Thinking Riddles
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