Communications, Business Development, PR, Marketing

Susan Nefzger

Phone: 561-***-**** **********@*****.***

LinkedIn: https://www.linkedin.com/in/snefzgerpr/

Energetic Public Relations, Writer, Internet Marketing executive with advanced skills in strategic, innovative, and creative writing emphasizing content marketing plus digital strategy within the hospitality, non-profit sector and healthcare industry. Highly regarded for developing and implementing integrated content solutions which lead to greater visibility online, plus social media marketing, keyword-appropriate online content and ghost writing.

- Content & Ghost Writing

- Media Relations

- Public Relations

- Crisis Communications

- Internet Marketing

- Social Media Marketing

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Client solution provider and project leader for nonprofits, healthcare, government, B-2-B and B-2-C enterprises.

Freelance Writer – providing content for hospitality, business and healthcare categories, executive ghost writing, long form novels, white papers, case studies.

Natural ability to effectively interact and establish relationships with clients of diverse backgrounds, cultures, and professional positions. Possesses extensive media and business contacts in English/Spanish markets and international markets including UK, Israel, France, Spain.

Self-directed to exceed expectations and achieve success regardless of the complexity or difficulty of a task or project.

Professional Experience

Owner 2004 to Present

S. Nefzger PR & Web Marketing, LLC, Atlanta, GA.

Specialist in public relations, content marketing, business writing, freelance writing, coaching. Support nonprofits, business-to-business, and business-to-consumer technology, healthcare, and hospitality.

Facilitated projects with teams of nonprofit and healthcare industry vendors in the U.S. and overseas for web site development, content marketing, video production, communication and marketing collateral, media relations and crisis communications.

Developed and created Cancer Answers 123.com, a first of its kind oncology patient information news and clinical trial aggregate, subsequently sold by the owner. Successfully conducted nonprofit branding, mentoring, and start up facilitation with key contacts and grant writing, plus negotiating of budget/funding mechanisms for nascent cancer services and support foundation.

Owner 2018 to Present

Awareness Unlimited, LLC, Atlanta, GA.

Author and publisher of self-awareness books and accompanying “how-to” guides for implementation, designed for use by individuals or in group teaching. Conduct marketing and promotional events.

Authored and published, “A Practical Guide to Living Fearlessly”, “A Practical Guide to Awareness,” a step-by-step guide to finding fulfillment through self-awareness, plus companion guide for use in online course work, coaching, motivational speaking events.

Provide ghost writing, freelance writing and mentoring for nonprofits and others.

Susan Nefzger Page 2

Communications Manager (Contract) 2003 to 2004

Northern Palm Beach County Improvement District, FL

Directed all aspects of community relations, marketing, crisis communications and customer service.

Implemented a system of customer service response programs. Created and designed all marketing collaterals and video for organization.

Created and disseminated public education campaign for voting system changes including marketing/educational collateral.

Communications Director 2001 to 2002

Planned Parenthood of Palm Beach County, FL

Served as spokesperson, media and public relations leader, and crisis communications director.

Raised visibility during a time of public confusion and highlighted the role of the organization in the community. Solicited support through effective grant writing.

Utilized public relations and community relations to promote a positive image.

Communications Director 1991 to 2001

American Red Cross, Palm Beach County, FL

Served as spokesperson and crisis communications expert during the tragedy of September 11th, and prior, helping guide the organization and public through an event that was a turning point in the reputation of the organization on a national level. Strategic Planning Committee member.

Provided a local media and community relations support mechanism for positive relations resulting in large amounts of effective media coverage.

Managed volunteer staff, media, emergency management, response and all communications.

Start-Up Team/Spokesperson/Public Information Director 1993 to 1996

Georgia Lottery Corporation, Atlanta, GA

Key member of the 14-member management and operations team that started the Georgia Lottery.

Directed media relations and subsequently developed, hired, and implemented three separate departments for external communications.

Led marketing and communications for lottery retailers including newsletters, ticket printing, customer service, and the 1-800 National Call Center Hotline and the Customer Relations/Correspondence Unit for Customer Service.

Affiliations & Awards

* Zoe Loren Make A Difference Foundation, Palm Beach Gardens, FL

* American Red Cross North County Advisory Board, Palm Beach County, FL

* Cancer Alliance for Help and Hope of Palm Beach County, FL

* Instagram Moderator/Content Creator for Photography Hubs/ Southeastern U.S.

Education & Professional Training

Bachelor of Arts Degree in English. University of Florida, Gainesville, FL,

Associate Degree in Public Relations

Palm Beach Junior College, Lake Worth, FL

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