Salesforce Developer User Experience

Name: Mythri Tanneru

Sr. Salesforce Developer/Administrator

Email: ***********@*****.***

Phone: 361-***-****

Professional Summary:

•10+ years of experience as Salesforce Developer and Administrator expertise in designing, developing, debugging, and enhancing both new and existing Salesforce applications.

•Proficient in administration, configuration, implementation, and support of Salesforce CRM and SFA applications, utilizing Apex and the Force.com platform to drive efficiently.

•Collaborated with stakeholders in higher education to implement Salesforce solutions tailored for Education Cloud, focusing on student lifecycle management and engagement.

•Hands-on experience with Service Cloud, Sales Cloud, AppExchange, and Chatter API functionalities, delivering tailored solutions that meet organizational needs.

•Skilled in developing Salesforce Lightning Apps, Components, Controllers, and Events, leveraging modern UI frameworks to enhance user engagement.

•Designed custom UI and automation workflows using Omni Studio and Flows, streamlining business processes and enhancing user experiences.

•Developed and deployed applications on Heroku, integrating with Salesforce using Heroku Connect for seamless data synchronization.

•Implemented scalable, event-driven architectures using Heroku Postgres, Redis, and Kafka to optimize Salesforce data processing.

•Collaborated with cross-functional teams to configure Jira boards, workflows, and custom fields to align with project requirements and business needs.

•Used Jira Query Language (JQL) for advanced issue tracking, reporting, and generating custom queries for project insights.

•Strong background in using Lightning App Builder to create dynamic Lightning Pages, integrating Lightning components for a seamless user experience.

•Expertise in configuration, customization, integration, and deployment processes, successfully managing transitions from Classic to lightning environments.

•Managed CI/CD pipelines using Copado and GitHub, ensuring seamless deployment and version control for Salesforce implementations.

•Developed Salesforce workflows utilizing Lightning Web Components (LWC), Apex, and JavaScript, streamlining business processes and improving system responsiveness.

•Developed and configured Vlocity Data Raptors for seamless data transformation and integration, enabling efficient data mapping between Salesforce and external systems.

•Implemented Vlocity Omni Scripts to design user-friendly, guided processes that streamlined complex business workflows for end-users.

•Implemented and customized Salesforce Commerce Cloud solutions to enhance e-commerce functionality and user experience.

•Partnered with higher education institutions to deploy Salesforce solutions that enhanced student engagement and streamlined administrative processes.

•Integrated external data sources with Salesforce Marketing Cloud using AMP script, enabling personalized email content based on customer behavior and third-party data feeds.

•Collaborated with cross-functional teams to gather requirements and deliver scalable Conga CPQ solutions tailored to business needs.

•Utilized Apttus CPQ to oversee complex pricing, quoting, and recommendations, optimizing sales processes for enhanced efficiency.

•Proficient in performing SFDC administrative tasks, including creating Profiles, Roles, Users, Page Layouts, and various automated processes like Approval Processes and Validation Rules.

•Adept in Apex coding for implementing sophisticated business logic within Salesforce’s governor limits.

•Skilled in developing Standard and Custom controllers in Visualforce, creating tailored Visualforce pages and components to meet business requirements.

•Experience with Copado for streamlined Salesforce deployment and release management, enhancing DevOps processes.

•Strong understanding of Salesforce best practices for handling large data volumes (LDV), including the use of indexed fields, skinny tables, and optimized SOQL queries.

•Integrated third-party tools with Salesforce Commerce Cloud, including payment gateways, tax calculators, and analytics platforms.

•Developed custom storefronts using Salesforce B2C Commerce (formerly Demandware) for seamless customer journeys.

•Extensive experience with Salesforce Standard Objects such as Accounts, Contacts, Opportunities, and more. Strong development skills in Apex Triggers, Classes, and Web Services, with experience in both Partner and Enterprise WSDL.

•Implemented REST and SOAP APIs to enable seamless data flow between Conga CPQ and external platforms, enhancing operational efficiency.

•Implemented personalization strategies in Salesforce Marketing Cloud using Journey Builder and Email Studio, delivering tailored content to targeted customer segments.

•Led development teams in Agile environments, implementing Scrum frameworks to enhance project efficiency and deliver incremental value.

•Skilled in integrating Salesforce with other applications using SOAP and REST API web services, enhancing data interoperability.

•Strong background in Visualforce, SOQL, SOSL, and custom user interfaces, utilizing HTML, CSS, and JavaScript for enhanced front-end experiences.

•Experience with Force.com Web Services API, providing seamless access to Salesforce data from external systems for improved integration.

•Designed scalable and normalized data models for complex business processes with minimal redundancy.

•Configured and maintained Salesforce Field Audit Trail to track data changes and ensure full visibility into user actions for audit purposes, supporting SOX compliance requirements.

•Customized nCino applications using Salesforce Lightning components, Apex, and Visualforce to tailor functionalities like loan origination, account onboarding, and document management.

•Good in developing user interfaces using modern web technologies, including HTML, XML, JavaScript, Ajax, and Bootstrap, enhancing user interaction and satisfaction.

•Proficient in creating complex Reports and Dashboards for business leaders, delivering actionable insights and dynamic visualizations for Sales and Service teams.

•Utilized monitoring tools and custom reports to detect violations of SOD principles and ensure that Salesforce workflows comply with internal and external regulatory requirements.

•Experienced in Data Migration utilizing various tools, including Import Wizard, Workbench, and Salesforce CLI.

•Created and managed Data Extensions, implemented data segmentation strategies, and set up data syncing between Marketing Cloud and Salesforce CRM to maintain data accuracy and relevancy.

•Experienced in managing Salesforce.com Sandbox and Production environments, ensuring smooth deployment and system stability.

Technical Skills:

Languages: Apex, Java, JavaScript, SQL

Cloud Computing: Salesforce.com CRM, Sales Cloud, Service Cloud, Configuration and Customization

Salesforce Technologies: Salesforce CRM, Salesforce SFA, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Conga CPQ, Visualforce Pages/Components, Analytic Snapshots, Lightning, Sandbox, Chatter REST API, jira,Apttus CPQ, AppExchange

Lightning Development: Salesforce Lightning Design System, Lightning Web Components (LWC), Aura Framework, Lightning App Builder, Lightning Process Builder SFDC

Custom Integration: Outbound Messages, Workflow & Approvals, Field updates, Reports and Dashboards, Custom Objects, Custom Settings, Custom Labels and Tabs, Account Management, Contact Management, Email Services, Security Controls, App Exchange Package & Custom Sandbox, Data Loading

Server-Side Controllers

Web Technologies: HTML, XML, CSS, JavaScript, Ajax, J Query, Ajax, JSP, SOAP, REST, Bootstrap

Data Migration: Apex Data Loader, Import Wizard, Workbench, Excel Connector Development Platforms: Force.com IDE Plug.

Professional Experience:

Client: MB&A, New York Sep 2023 – Till date

Sr. Salesforce Developer

Responsibilities:

•Led Salesforce.com Application Setup activities, customizing applications to align with the organization’s functional requirements and enhance operational efficiency.

•Implemented SFDC Service Cloud, gaining expertise in Service Console, Live Agent, and Communities to streamline customer service processes and improve user interactions.

•Using Any point Community Manager (ACM) to facilitate seamless collaboration between API consumers and providers, enhancing user engagement and self-service capabilities.

•Developed modern Enterprise Lightning Apps by integrating Lightning Design System, Lightning App Builder, and Lightning Web Component (LWC) features, delivering a cutting-edge user experience.

•Created multiple Lightning Web Components (LWC), enhancing their aesthetics and usability by incorporating CSS and Design Parameters, resulting in a more engaging and intuitive interface.

•Collaborated with marketing and technical teams to understand business requirements and translate them into comprehensive Salesforce Marketing Cloud (SFMC) solutions, enhancing customer engagement strategies.

•Customized the Service Cloud Console by seamlessly integrating Visualforce pages into custom console components, enhancing user interaction through highlight panels and interaction logs.

•Planned, tracked, and executed Salesforce releases using Copado’s integrated tools, ensuring alignment with Agile methodologies.

•Implemented caching strategies using Heroku Redis to improve application responsiveness and reduce API call limits.

•Developed microservices architecture on Heroku to enhance scalability and modularity of Salesforce-connected applications.

•Developed dynamic Lightning pages using Lightning Community Builder, significantly improving user experiences across platforms.

•Developed RESTful APIs and web services using PHP and Java, enabling seamless communication between client-side Angular applications and server-side components.

•Contributed to the development of Lightning Components using the Aura framework, enhancing both functionality and overall user engagement.

•Implemented the Aura Framework, integrating Aura Attributes and Handlers for events to streamline logic and interactions within Lightning Applications.

•Adopted Event-Driven Programming to embed Lightning and Lightning Web Components (LWC) within Visualforce Pages using the latest Lightning Out feature, ensuring modern integration capabilities.

• Created, organized, and maintained Confluence pages for project documentation, knowledge sharing, and process guidelines.

•Integrated Confluence with Jira to link project tasks with documentation and ensure transparency across teams.

•Implemented data encryption and security best practices on Heroku Postgres to comply with industry standards.

•Leveraged the Salesforce Platform to create a Mobile App, enabling Lightning components for seamless integration with the Salesforce1 mobile platform, enhancing accessibility.

•Collaborated on Sales and Service Cloud communities, optimizing business processes and expanding outreach across departments and customer networks.

•Implemented compliance checks and risk assessments in nCino processes, enhancing adherence to financial regulations.

•Automated bulk data load processes using DataLoader's command-line interface, improving data processing efficiency.

•Developed multiple Lightning Web Components, enhancing visual appeal and user experience by incorporating CSS and Design Parameters from the Lightning Design System (LDS).

•Integrated Salesforce CRM with Marketing Cloud using Marketing Cloud Connector for seamless data synchronization and enhanced campaign personalization.

•Created comprehensive Visualforce Pages, Custom Controllers, and advanced search functionalities, enhancing data accessibility through custom objects, analytic snapshots, tabs, tags, and components.

•Participated in coding modules for all Sub-Applications within the CRM system, extending standard SFDC components using Apex, Visualforce, and additional utilities.

•Employed SOQL & SOSL to meet data manipulation needs, effectively utilizing platform database objects for optimized performance.

•Engaged with various Salesforce standard objects, including Campaigns, Leads, Accounts, Contacts, Opportunities, Forecasts, Cases, Reports, and Dashboards, driving comprehensive data management strategies.

Utilized Apex Data Loader to efficiently import, insert, and update data from Microsoft Excel into Salesforce, ensuring data integrity and accessibility.

Integrate Revenue Cloud with ERP systems, payment gateways, and third-party applications for a seamless quote-to-cash experience.

Environment: Salesforce CRM, Service Cloud, Sales Cloud, Apex Language, Force.com IDE, Lightning Web Components (LWC), Lightning Community Builder, jira, Lightning Design System (LDS), Aura Framework, Salesforce1 Platform, AppExchange, Chatter API, REST API, SOSL, SOQL, Apex Data Loader, Sandbox, HTML5, CSS3, JavaScript, JQuery, Ajax, Visualforce, Reports and Dashboards.

Client: Cloud My Biz, Inc Los Angeles, CA Jan 2020 – Jul2023 Salesforce Developer

Responsibilities:

•Oversaw the management and deployment of Salesforce.com CRM solutions across various departments, ensuring alignment with organizational goals and enhancing cross-functional collaboration.

•Upgraded applications from Salesforce Classic to Lightning Experience, enhancing user interfaces and improving page interactivity for a more engaging user experience.

•Configured Salesforce Automation (SFA) for Campaign Management, Opportunity Management, Account and Contact Management, and Data Quality Management, driving operational efficiency.

•Customized various Salesforce Standard Objects including Campaigns, Leads, Accounts, Contacts, Opportunities, Forecasts, Cases, Reports, and Dashboards to meet specific business needs.

•Implemented and optimized Marketing Cloud Contact Builder to manage subscriber data and segmentation efficiently.

•Developed APEX triggers and classes tailored to various functional requirements, ensuring robust application performance.

•Configured and customized Apttus CPQ to automate the Configure-Price-Quote (CPQ) process on the Force.com platform, improving pricing accuracy and speed.

•Design and manage data extensions, using AMP script to pull specific data for email personalization and customer segmentation.

•Utilized Data Cloud segmentation tools to define high-value audience segments for targeted marketing and sales efforts.

•Customized Vlocity Cards and Templates to enhance customer interaction by delivering tailored data insights and user experiences.

•Created and managed Vlocity Integration Procedures, reducing API callouts and optimizing system performance for high-volume transactions.

•Crafted custom user interfaces using CSS3, HTML5, and Visualforce components, utilizing jQuery and JavaScript for front-end validation, while developing ETL methods for data integration.

•Developed Custom Objects, Reports, and Report Folders, and configured Analytic Snapshots for regular data dumps, enabling insightful sales performance and lead generation analysis.

•Integrated Data Cloud with Marketing Cloud to enable real-time audience activation across various engagement channels.

•Leveraged Einstein Personalization in Salesforce to recommend relevant products and services, enhancing customer engagement and conversion rates.

•Handled data migration, cleansing, and management using tools like Data Loader, Workbench, and Veeva Data Management capabilities.

• Integrated Salesforce Marketing Cloud with Commerce Cloud for real-time customer segmentation and engagement.

•Streamlined customer service operations using Salesforce Service Cloud to ensure smooth post-purchase support for B2C clients.

•Developed custom Apex triggers and Lightning Web Components (LWC) to extend Conga CPQ functionality and improve user experience.

•Leveraged Marketing Cloud APIs for advanced data integration and custom functionality within campaigns.

•Conducted REST API analysis and design, facilitating effective data retrieval from external systems for Salesforce integration.

•Use AMP script to call external APIs and external systems to enhance email personalization and ensure that all relevant customer data is included in the messaging.

•Utilized SOQL and SOSL for data manipulation, efficiently managing platform database objects to meet application requirements.

•Implemented automated deployments using Copado, improving the overall deployment process and reducing manual errors.

•Regularly assess and evaluate potential SOD conflicts within Salesforce processes, recommending improvements to minimize risks to financial reporting and operations.

•Delivered Data Reports and Dashboards to Compliance and Security teams, ensuring clear visibility and management of data roles and access.

•Implemented Agile best practices and coached team members on Agile principles, leading to enhanced productivity and improved team dynamics.

•Implemented B2C-specific features, such as shopping carts, order management, and product recommendations, to enhance conversion rates.

•Utilized Force.com IDE for the creation, modification, testing, and deployment of Force.com Applications, ensuring adherence to best practices.

•Use AMP script to track the performance of personalized email campaigns, analyze customer interaction metrics, and generate reports for optimization.

Environment: Salesforce CRM, Service Cloud, Apex Language, Force.com IDE, Lightning Web Components Lightning App Builder, Lightning Process Builder, Aura Framework, Veeva CRM, Veeva Vault, Salesforce1 Platform, Apttus,CPQ, AppExchange,jira, Chatter API, Analytic Snapshots, REST API, SOSL, SOQL, Apex Data Loader, Sandbox, HTML5, CSS3, JavaScript, JQuery, Ajax, Visualforce, Reports and Dashboards.

Client: Ascendix Technologies Dallas Apr 2018 – Jan 2020 Salesforce Developer/Admin

Responsibilities:

•Executed the Salesforce Development Cycle, encompassing Sales Cloud, Service Cloud, and AppExchange applications to deliver comprehensive solutions.

•Utilized the Force.com Plug-in to write robust business logic in the Apex programming language, enhancing application functionality.

•Leveraged Salesforce Lightning, incorporating the Lightning Design System, Lightning App Builder, and Lightning Components to rapidly create modern enterprise applications on the Salesforce1 Platform.

•Developed Lightning components with server-side controllers, employing AJAX calls to efficiently retrieve data from various objects.

•Created Web Services using Salesforce.com Web Services API, facilitating seamless data integration for third- party clients.

•Implemented MuleSoft Anypoint Connectors to integrate Salesforce with third-party applications, enhancing system capabilities.

•Monitored and managed MuleSoft Anypoint performance, troubleshooting issues and ensuring reliable service delivery.

•Designed and deployed Vlocity EPC (Enterprise Product Catalog) configurations, simplifying product lifecycle management and accelerating time-to-market for new offerings.

•Collaborated with cross-functional teams to gather and translate business requirements into scalable Vlocity solutions aligned with Salesforce best practices.

•Enhanced digital transformation initiatives by integrating Vlocity with Salesforce core clouds, such as Sales and Service Cloud, leveraging APIs and middleware solutions.

•Designed and created Custom Objects, defining lookup and master-detail relationships, and developed junction objects to facilitate many-to-many relationships among entities.

•Developed Visualforce Pages to enhance functionality, complemented by Apex Classes that provided necessary logic for these pages.

•Worked on S-controls and Visualforce Pages, customizing page layouts to meet specific business requirements.

•Integrated third-party personalization platforms with Salesforce CRM to deliver cohesive and consistent customer journeys across digital channels.

•Created email templates and inbound email handlers using Visualforce, tailored for client and customer communication.

•Utilized SOQL and SOSL effectively, adhering to Governor Limits for efficient data manipulation within the platform's database.

•Created and maintained detailed Agile reports, including burndown charts, velocity reports, and release roadmaps to provide clear visibility into project status for stakeholders.

•Managed various Salesforce Standard Objects such as Accounts, Contacts, Cases, Leads, Campaigns, and Reports to support business processes.

•Implemented Batch Apex and Scheduled Apex for data cleansing tasks and opportunity realignment initiatives.

•Configured Profiles, Roles, and Permission Sets, establishing field-level and object-level security rules to safeguard sensitive information.

•Successfully deployed applications from Sandbox to other Sandboxes and into Production environments, maintaining system integrity.

•Managed data import and export operations in Salesforce using DataLoader, ensuring seamless data migration, backup, and mass updates.

•Created Visualforce Pages to override standard functionalities of new and edit buttons, enhancing user interactions.

•Developed assignment and escalation rules to ensure proper routing of cases to the appropriate team members.

•Constructed workflow rules, tasks, emails, and alerts to effectively track customer-related activities and tasks.

•Built JSON and XML-based Web Services using SOAP/WSDL, providing a common interface for internal and external applications and users.

•Implemented requirements on the Salesforce platform using Force.com IDE Plug-in for streamlined development.

•Executed queries on Salesforce databases using SOQL and SOSL for various data fetching and manipulation tasks, while respecting Governor Limits.

•Utilized Data Loader via Command Line Interface to extract data efficiently from the database.

Environment: Salesforce CRM, Service Cloud, Service Console, Apex Language, Lightning, Force.com IDE, REST API, SOSL, SOQL, Apex Data Loader,jira, Sandbox, HTML5, CSS3, JavaScript, JQuery, Ajax, Visualforce, Mule soft,dataloader.

Client: Alliance Tek Inc Dallas, Tx Dec 2016 – Apr 2018 Salesforce Developer/Administrator

Responsibilities:

•Developed Salesforce.com Service Cloud solutions, focusing on Apex Classes, Visualforce pages, Apex Triggers, Workflows, and Approval Processes to streamline operations.

•Managed various standard Salesforce objects, including Accounts, Contacts, Cases, Leads, Campaigns, Reports, and Dashboards, ensuring comprehensive functionality.

•Created automated workflows and approval processes for efficient case routing and escalation, enhancing response times and service quality.

•Established complex relationships by defining lookup and master-detail relationships, along with junction objects to support many-to-many associations.

•Designed and implemented flows, workflows, and processes to meet specific business criteria.

•Developed customized validation rules, triggers, and Apex classes to achieve intricate business requirements.

•Implemented Vlocity industry-specific solutions, including Communications, Health, and Insurance, to meet domain-specific business needs.

•Created reusable components using Vlocity’s Flex Cards, improving development efficiency and consistency across applications.

•Performed thorough testing and debugging of Vlocity configurations, ensuring high performance, scalability, and compliance with client requirements.

•Participated in Salesforce application setup, customizing applications to align with organizational needs and ensuring optimal user experience.

Leveraged Lightning resources for extensive customization of the Salesforce app, utilizing Lightning components and Process Builder for improved workflows.

•Utilized SOQL and SOSL while adhering to Governor Limits for data manipulation, ensuring efficient data handling within the application.

•Conducted data management activities, including sample data loads using tools like Apex Data Loader and Workbench for effective data migration.

•Promoted changes across environments using change sets and ANT tools, ensuring seamless transitions and updates. Communicated project-related issues proactively, ensuring early escalation and resolution of challenges.

•Delivered modules on time and defect-free through effective design, reusability of components, and adherence to standards.

•Utilized sandbox environments for thorough testing, migrating code to production only after comprehensive testing.

•Executed unit, integration, and user acceptance testing, validating that the system met business specifications and quality standards.

•Acted as the primary contact for deployment issues in the EST Zone, facilitating smooth operations and quick resolutions.

•Supported the Eastern Zone by creating ServiceNow incidents, following up to ensure timely escalation of critical issues.

Provided weekend support for critical release updates, collaborating with the IT team to resolve any emerging issues.

•Managed user stories and tasks in Jira, facilitating sprint planning and developer assignments for efficient workflow management.

Environment: Salesforce, Apex, Service Cloud, Apex Class, Lightning, Process Builder, Visualforce, Apex Triggers, Workflows and Approval Processes, SOQL,

SOSL, Apex Data Loader, Force.com, ANT, Workbench, ServiceNow, Jira.

Client: Clarion Technologies Michigan, MI Jan 2014 – Dec 2016 Products Salesforce Administrator

Responsibilities:

•Implemented multiple workflows and approval processes to meet specific business requirements.

•Configured Email-to-Case and auto-response rules, as well as assignment rules to streamline case management and response.

•Created comprehensive reports and dashboards for insightful business analysis, enabling data-driven decision- making.

•Handled data migration incidents, ensuring smooth transitions and integrity of information.

Worked extensively with standard Salesforce objects such as Accounts, Contacts, Leads, Campaigns, Reports, and Dashboards to support various business functions.

•Created custom objects and reports, configuring analytic snapshots to regularly capture sales performance and lead generation statistics.

•Implemented robust security settings, including object-level, field-level, and record-level security to protect sensitive data.

•Installed and configured Salesforce AppExchange apps, maintaining user security permissions in line with organizational policies.

•Developed custom reports and enhanced the Salesforce environment according to user needs using Apex and Visualforce pages.

•Managed user setups and deactivations, ensuring proper approval processes and transferring ownership of accounts and opportunities as needed.

•Created various reports and dashboards tailored to the company’s requirements, facilitating better tracking and analysis of performance.

•Built dynamic Visualforce pages utilizing JavaScript and the Ajax toolkit, enhancing interactivity and user experience.

•Employed Data Loader for data operations, including bulk imports and exports from Salesforce, utilizing CSV files for data management.

•Performed mass data imports using Apex Data Loader, ensuring accurate and efficient data handling.

•Utilized Eclipse IDE for scripting and deployment, streamlining the development process.

Environment: Salesforce, Apex Language, Visualforce, AppExchange, SOQL, SOSL, JavaScript. Ajax toolkit, Eclipse IDE, Apex Data Loader, Jira.

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