Customer Service & Account Manager

Adrian

Dotson

Atlanta, GA // 404-***-**** // LinkedIn // *****************@*****.***

PROFILE Performance-Driven Media Buyer & Digital Marketing Strategist with a proven ability to execute high-impact, data-driven campaigns across digital and traditional channels. Skilled in optimizing ad spend, leveraging analytics for decision-making, and driving audience engagement through programmatic media buying, SEO, and paid search. Experienced in Google Ads, Facebook Marketing, and cross-platform strategy development. Strong leadership in managing teams, streamlining processes, and delivering measurable results in fast-paced environments. Adept at project management, vendor negotiations, and strategic planning to maximize ROI.

EXPERIENCE SENIOR MEDIA BUYER

Media Buying Agency // Conyers, GA // 2021 - 2024

Responsible for planning, negotiating, and optimizing media campaigns across digital and traditional platforms. Manages budgets, analyzes performance data, and collaborates with teams to maximize ROI and audience engagement.

• Review and negotiate business agreements, including multi-channel distribution, manufacturing, software and service, IP and licensing.

• Developed and executed multi-platform media campaigns, optimizing engagement for diverse markets.

• Oversaw the creation and distribution of digital content across multiple platforms, including social media, websites, and programmatic advertising

• Utilized Google Analytics, Facebook Ads, and programmatic tools to track and improve campaign performance.

• Negotiated vendor contracts to optimize budget allocation, reducing costs while maximizing impact.

• Managed campaigns for various agencies, ranging from annual festivals to corporate marketing initiatives.

• Helped grow recruitment efforts, significantly increasing applicant numbers through targeted media strategies.

• Maintained data and managed sales funnels for three different departments, ensuring seamless workflow and efficiency.

STORE MANAGER

Sprint // Savannah, GA // 2017 – 2019

Led sales operations, drove revenue growth, and managed team performance. Focused on customer engagement, upselling, and optimizing store profitability.

• Provide leadership and expertise. Led a team of sales associates, providing hands- on training in customer service, product knowledge, and sales techniques.

• Analyzed sales reports to identify areas for improvement, implementing targeted training to enhance team capabilities

• Consistently exceeded monthly sales targets by implementing strategic upselling and cross-selling techniques.

• Streamlined onboarding processes for new hires, ensuring a smooth transition into company culture and policies.

• Managed inventory, staff training, and performance metrics to improve sales efficiency and customer satisfaction

MEDIA BUYER

TeaMedia // Atlanta, GA // 2012 – 2017

Assisted in media purchasing, market research, and campaign optimization. Supported vendor negotiations, budget tracking, and ad performance analysis. Created proposals for account executives to secure new business opportunities. AFFILIATION

AUDIO ENGINEERING SOCIETY

Member // Atlanta, GA

Hands On Atlanta

Volunteer // Atlanta, GA

• Managed budgets for traditional media campaigns, ensuring cost-effective placements while maximizing advertising impact.

• Tracked and analyzed campaign performance metrics for both radio and billboard placements, adjusting strategies based on audience engagement and ROI.

• Managed end-to-end execution of radio and billboard advertising campaigns, ensuring seamless project delivery within deadlines and budget.

• Collaborated with creative teams to develop compelling audio scripts and billboard content, ensuring consistency in brand messaging.

• Spearheaded A/B testing and data-driven marketing strategies, increasing conversions and ROI.

EDUCATION BACHELOR OF ARTS

The Art Institute of Atlanta // Atlanta, GA // 2012 Audio Production

SKILLS +

INTERESTS

Leadership // Problem Solving // CRM Management // Market Research // Microsoft Office // Budget Planning & Forecasting // Salesforce CRM // Google Ads // Google Analytics // SEO // Campaign Reporting // Canva // Adobe Creative Suite // Microsoft Office Suite //

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