Content Production Public Relations
Resume:
Issatou Fall
********@*****.***
PROFESSIONAL SUMMARY:
Strategic content and brand professional with over eight years of experience leading cross-functional teams, managing high-stakes productions, and executing emotionally resonant campaigns that align with business goals. Emmy Award-winning producer with a proven track record in KPI reporting, campaign development, brand storytelling, and talent strategy. Adept at using performance data to inform creative direction, optimize audience engagement, and deliver measurable growth across digital and broadcast platforms. EDUCATION:
Bachelor of Science in Public Relations and Journalism Utica, NY - Graduated May, 2016 ACHIEVEMENTS:
Daytime Emmy Award Winner:Outstanding Legal/Courtroom Program – Lauren Lake’s Paternity Court May, 2019 RELEVANT EXPERIENCE:
Married To Medicine, Bravo
Senior Segment Producer March 2024 – August 2024
• Managed on-air talent relations and created brand-consistent storytelling segments.
• Collaborated cross-functionally to align creative execution with business and audience objectives.
• Increased audience engagement by 15% by using data-informed storytelling and strategy. Impact (Season 1 & 2), BET+
Segment Producer March 2023 – August 2023
• Planned and launched digital campaigns for content segments, incorporating paid media and brand voice.
• Created analytics-based performance reports to inform campaign pivots.
• Collaborated with influencers to support brand positioning and audience growth. Caught In The Act, Unfaithful, VH1
Talent Producer / Segment Producer September 2022 – March 2023
• Oversaw talent coordination and casting strategy to support emotionally resonant content.
• Aligned production workflows with brand tone and storyline development.
• Managed logistics, segment pacing, and storyline integration to enhance viewer retention. Queens Court, NBC Peacock
Segment Producer April 2022 – September 2022
• Designed and executed branded narrative strategies for high-profile talent.
• Managed budget allocations and streamlined schedules for production and event planning.
• Delivered cost-effective executions aligned with creative strategy. Judge Steve Harvey, ABC
Senior Associate Producer March 2022 – April 2022
• Partnered with creative teams to develop brand-aligned stories and production timelines.
• Ensured cohesion between scripts, strategy, and audience interests. Love Is Blind: Where Are We Now, Netflix
Segment Producer August 2022 – November 2022
• Booked creative locations and immersive events aligned with character-based brand arcs.
• Led creative team through production and post to ensure strategic consistency.
• Applied audience data and brand frameworks to enhance viewer engagement. Cosmic Love, Amazon
Segment Producer September 2021 – November 2021
• Built strategic decks and KPI frameworks to pitch campaign ideas to executives.
• Managed budgets and timelines, aligning with broader brand growth initiatives.
• Negotiated $50K+ branded partnerships for special episodes, supporting cross-promotion goals. Lauren Lake’s Paternity Court Show (Season 4-7), 79 & York Ent. Associate Producer/ Booker May 2016 – May 2020
• Booked and managed real-life participants for emotionally complex cases.
• Wrote interview and story outlines aligned with legal and emotional tone.
• Collaborated with producers and legal teams to ensure accuracy and ethical standards. CORE COMPETENCIES:
Customer-Facing Strategy & Storytelling Campaign Planning & Execution KPI Reporting & Analytics Budget & Vendor Management Cross-Functional Collaboration Paid Media & Influencer Strategy Segment Producing & Talent Relations Employer Branding & Recruitment Marketing References available upon request.
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