L D Project Management

Monitored key performance metrics and identified fluctuations, aligning marketing strategies with

customer needs to enhance personalization for over 50 target accounts, improving performance across campaigns.

Managed Account-Based Marketing (ABM) campaigns utilizing Salesforce, Demandbase, and Rollworks to segment target accounts, personalize content, and drive engagement through 1:1 strategies. Analyzed account data to uncover trends and recommended actionable strategies that led to a 20% increase in conversions and a 10% higher ROI.

Collaborated cross-functionally with sales teams to align marketing strategies with business objectives, optimizing execution and campaign efficiency.

Provided regular performance reports on KPIs and key insights to refine marketing tactics, contributing to a 15% increase in engagement.

Acted as a problem solver, quickly identifying potential disruptions in campaigns or account engagement and implementing solutions to improve overall success. Proactively identified and researched upcoming events or trends that could impact account performance and developed strategies to mitigate risks and maximize outcomes. JESSE SEUMALO

Michael Globits - Salesforce

(415) 919 - 9589

Orange County, CA • 510-***-**** • *********@*****.*** Mike Madriaga - Yearup

(408) 410 - 9915

Year up/Silicon Valley, San Jose, CA

- 2018 - 2019

Salesforce, Remote

Account-Based Marketing Analyst

- 2019 – 2024

EXPERIENCE

EDUCATION

REFERENCES

RELEVANT SKILLS

linkedin.com/in/jesse-seumalo

Salesforce

Demandbase

Rollworks

MeritDirect

QuickBooks

Microsoft Office

Suite

Slack

Data Analysis

Excel (Advanced)

CRM Management

Campaign Management

Account-Based Marketing

Market Research

Vendor Relationships

Performance Optimization

Communication

Problem Solving

Time Management

Completed intensive technical training in Project Management, with specialized coursework in Learning & Development (L&D), including Excel, Word, and PowerPoint. Awarded Perfect Attendance and L&D Professionalism Award for outstanding dedication and performance.

Gained hands-on experience through a six-month internship with a Fortune 500 company.

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