Social Media Digital Marketing
Resume:
KH
Katherine Higgins
Professional Summary
Dynamic and results-oriented professional with a proven track record in event management and digital marketing. Demonstrated leadership in coordinating successful community and sports events, enhancing brand visibility and fan engagement. Skilled in leveraging social media for promotional activities, embodying technical knowledge and a strategic approach to project planning.
Work History
St. Louis Blues - Youth Hockey and Fan Development Intern St Louis, MO
10/2024 - Current
Lou Fusz Athletic - Tournament Operations Intern
Creve Coeur, MO
05/2024 - Current
Stephens College - Game Day Operations Staff Member Columbia, SD
08/2023 - 05/2024
Assisted with planning and execution of outreach activities and special events (Street Team Events, School Assemblies, Plaza Parties, etc.).
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Attended and assisted in coordinating community appearances
(hospitals, school/library visits, etc.).
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Assisted with communication to youth hockey parents and youth hockey associations.
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● Executed youth hockey in-game experiences.
Supported marketing efforts that raised awareness of upcoming events, attracting a larger pool of competitors.
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Demonstrated flexibility and adaptability by adjusting to changing event requirements, schedules, or resource availability.
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Collaborated with team members to execute successful tournaments, resulting in increased satisfaction among players and staff.
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Streamlined operational processes for smoother game day experiences and increased attendee satisfaction.
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*************@*****.***
St Louis, MO 63129
www.linkedin.com/in/kate-higgins-
7697a1233
Education
05/2024
University of Missouri
Columbia, MO
Bachelor of Science: Parks, Recreation,
Sport, Tourism
Emphasis Area: Sport Management
Skills
● Leadership Qualities
● Technical knowledge
● Event Management
● Project Planning
● Social Media Promotion
● Digital Marketing
St. Louis City SC - Guest Services Associate
St. Louis, MO
04/2023 - 12/2024
Mizzou Athletics - Marketing Intern
Columbia, MO
08/2022 - 09/2023
Aided guest services departments by providing accurate information about seating locations, facility amenities, and event schedules.
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Assisted in the organization of promotional events, boosting fan engagement and overall attendance rates.
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Participated in post-game evaluations to identify areas for improvement in future events or seasons.
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Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
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Implemented innovative strategies to improve overall guest experience by soliciting feedback from customers regularly.
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Assisted in creating written, video, and image content for marketing channels.
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Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
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Managed promotional activities at major sports events, ensuring seamless execution of marketing strategies to enhance brand visibility and consumer engagement
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Researched competitor trends and interpreted findings to report conclusions to supervisors.
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