Social Media Digital Marketing

Shari Monnes

DIGITAL MARKETING MANAGER

*******@*****.*** Chelmsford, MA 978-***-**** www.linkedin.com/in/smonnes

Strategic and creative Digital Marketing Manager with a career spanning healthcare, life sciences, technology, and B2B software across the U.S. and Europe. Known for developing and executing high-impact, content-driven marketing programs that elevate brand visibility, accelerate pipeline, and drive customer engagement.

Brings a unique blend of strategic vision and hands-on execution—skilled in digital campaign development, process optimization, and cross-functional collaboration to deliver measurable results in fast-paced, global environments.

EXPERTISE & CAPABILITIES

Content Strategy & Editorial Planning

Messaging & Brand Narrative Development

Digital Marketing & SEO

Inbound & Content Marketing

Writing and Editing

WordPress, HubSpot CMS

Lead Nurturing/Marketing Automation

Social Media Marketing

Content Performance Analytics

Software: HubSpot Marketing Automation (certified), WordPress (some HTML and CSS), Microsoft Office, PowerPoint, Excel, Drupal, Keynote, Canva, Radian6 (Social Studio), Hootsuite, Buffer, Veeva Vault, SEMRush

PROFESSIONAL EXPERIENCE

GLOBAL MARKET DEVELOPMENT MANAGER 2024-2025

Azenta Life Sciences (Burlington, MA)

Led global marketing strategy for life science and biotech automated storage solutions, driving brand awareness, customer engagement, and demand generation. Partnered with cross-functional, global teams to execute high-impact digital campaigns, PPC, content marketing, and sales enablement initiatives.

Developed targeted marketing programs, including account-based marketing and trade show strategies to engage researchers and scientists, while providing sales enablement tools and a portal of accessible, trackable content for USA, European, and Asian teams.

Managed highly successful CGT webinar program, Bridging the Gap, which features industry guest speakers, and created a LinkedIn Newsletter that generated more than 10,000 followers in under 3 months.

MARKETING CAMPAIGNS MANAGER 2022-2024

Azenta Life Sciences (Burlington, MA)

Directed cross-channel content campaigns including webinars, newsletters, and white papers supporting strategic initiatives. Led corporate LinkedIn newsletter and built an industry-facing CGT webinar series, generating significant media and customer engagement. Managed collaboration with internal stakeholders/agencies to produce brand-consistent, compliant messaging.

Created the company's two highest-performing cryo campaigns: ebook and white paper.

Developed and published a monthly LinkedIn newsletter that features cell and gene therapy-focused content.

HEAD OF INBOUND AND CONTENT MARKETING

UP THERE, EVERYWHERE (Stockholm, Sweden) (Remote) 2011- 2022

Developed and executed digital and content marketing strategies for life science and healthcare companies, enhancing lead generation and brand engagement for clients of this global, cloud-based agency. Created customer-facing marketing materials, including white papers, blogs, landing pages, and email campaigns tailored for scientific audiences.

●Spearheaded the agency’s transformation into a HubSpot Platinum Partner, leading strategy and execution, trained and led the inbound client services team.

●Worked with clients such as: Nobel Peace Prize Concert, Sartorius Data Analytics, Tecan, AstraZeneca, and GE Healthcare Life Sciences on high-profile marketing initiatives, SEO, blog content, and inbound marketing campaigns with campaign for Tecan delivering 300 percent increase in leads in just 6 months.

DIGITAL AND CONTENT MARKETING CONSULTANT

Shari Monnes Marketing Communications (Chelmsford, MA) 2004-2022

Managed content and inbound marketing for B2B healthcare, medical and technology companies ranging from startups to multinationals. Provided expertise and hands-on support for marketing automation, website management (CMS), social media, blog writing, email newsletters, content and on-page SEO. Clients included Ascom Technologies, Cenvigo AB (medical device), Sensavis AB (medical visualization), Edgewood Solutions (IT), Boston Engineering, ComplyRight (Taylor Communications), International Association of Convention Centers (IACC), and International Desalination Association (IDA), as well as:

•Red Javelin Communications: Served as an extended team member supporting content marketing and inbound strategy for agency clients; developed lead nurturing workflows, created content assets including eBooks, white papers, and blogs, and managed both paid and organic social media campaigns.

•Animech (Abbvie) (2013–2016): Created content for 6-part physician education training course for the Duodopa Parkinson’s treatment pump, brochures, patient journey stories, user app and manual, video scripts and supportive documentation, which helped obtain FDA approvals for the treatment in the USA in 2015.

•E3 Agency Network (2007-2016): Published global network’s monthly magazine that reached more than 450 members from 30 agencies, produced bi-monthly newsletter, managed social media and internal and external websites, wrote and managed network’s blog, supported events and member training.

DIGITAL MARKETING MANAGER

Sunovion Pharmaceuticals Inc. (Marlborough, MA), (On-Site Contractor + Remote) 2016- 2018

Led digital content development and cross-functional project management, including coordination with regulatory, legal, and medical affairs teams. Acted as liaison to creative agencies and managed the promotional review process to ensure compliance and consistency across all marketing materials.

•Developed and supported digital and print content for healthcare providers and consumers across three major brands: Aptiom, Latuda, and Brovana.

•Subsequently managed medical, legal, and regulatory review of all promotional content as Manager for the Promotional Materials Review Committee (PMRC), ensuring timely approvals and strict compliance with industry regulations.

DIGITAL PROJECT LEADER AND ACCOUNT MANAGER

Dowell//Stubbs Group AB (Stockholm, Sweden) 2000-2004

Directed communications and brand development for B2B healthcare and tech clients across Europe and the U.S. Oversaw digital content production, SEO strategy, and campaign execution. Conducted staff training on brand storytelling and content marketing best practices.

Led B2B branding campaigns, content, digital projects, and SEO for 5 key health and technology marketing accounts (each worth $0.5M-$1M in revenue) in U.S. and Europe

Trained 15+ staff members on digital arm of business by delivering 12 training sessions and process documents

Other Prior Experience: Held senior marketing and communications roles spanning SaaS, public relations, and healthcare marketing. Led the development of marketing and advertising programs for an internet-based software company, managing an $11M advertising budget and launching a nationwide reseller training initiative.

Directed PR and media efforts for national events, securing press coverage and building strategic partnerships. Oversaw content strategy for healthcare clients, spearheading digital transformation initiatives and earning industry recognition for marketing excellence.

EDUCATION

B.S. University of Florida, College of Journalism and Communications, Gainesville, FL

Majored in Public Relations, Minored in Marketing. Graduated with High Honors.

Certification Social Media Marketing, Inbound Marketing, HubSpot Marketing Automation Software

OTHER

Interests: Environment/conservation, outdoor sports (hiking, paddling, kayaking), art, ballet, reading, writing, cooking, and event planning and management.

Volunteer work: Harrington PTA, Women’s Edge Group, Chelmsford’s Mothers Club, Trustees of Reservations, American Lung Association, Chelmsford Conservation Committee

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