Product Manager Ux Designer

PRODUCT MANAGER/UX DESIGNER

PROFESSIONAL SUMMARY

As a seasoned product manager and user experience designer with 7+ years of experience, I bring a wealth of exper<se in transla<ng brand visions into compelling visual iden<<es. With a keen eye for aesthe<cs and a passion for storytelling, I excel in crea<ng cohesive brand experiences that resonate with target audiences. My extensive background includes a deep understanding of current UI/UX trends, craE and paFerns across various industries allowing me to adapt and innovate while driving mul<ple projects.

Por1olio: hFp://www.icatching.net/porIolio-collec<ons/uiux-design EXPERIENCE

PRODUCT MANAGER/UX DESIGNER (CONTRACT)

NETFLIX – LOS ANGELES, CA

June 2023 – Present

• Lead the user-centric design research and creation of high-quality visuals and messaging for streaming, resulting in a 15% increase in user engagement through iterative A/B testing and user feedback integration.

• Collaborate with creative, product, and marketing teams to develop highquality visuals and messaging, ensuring alignment with UX best practices and company standards

• Develop and present annotated wireframes and interactive prototypes, effectively communicating design concepts and gaining buy-in from stakeholders

• Utilize Jira to define and manage the end-to-end product roadmap for Netflix’s digital streaming platform, aligning feature prioritization with organizational goals to ntertain the world by delivering the best possible streaming experience to its global audience.

• Remain up to date with industry trends and user experience best practices to optimize product design sprints

• Utilize google analytics to analyze conversion and behavior data such bounce rates, CTR metrics and other relevant data from user research to drive design improvements, enhancing user engagement and increasing satisfaction with new content features

• Leverage Gainsight to engage with customers and analyze customer data, track engagement trends, and implement proactive strategies that improve customer retention and ensure maximum value obtained from product

• Utilize Maze to streamline rapid prototyping validation, enabling efficient feedback collection and iteration. Designed and tested prototypes in alignment with Netflix's user-centered design principles, reducing turnaround time for implementing actionable insights.

• Conduct iterative testing cycles to refine design solutions, ensuring the delivery of seamless user experiences across Netflix's content and navigation systems.

OBJECTIVE

S eeking an opportunity to leverage my

expertise as a Sennior Product Manager

and product designe r to develop

culturally relevant and progressive

creative solutions t hat elevate brand

identities . Committed to delivering

innovative solutions that

resonate with audiences and drive

meaning ful connec tions between brands

and consumers.

CONTACT

• charlieodume @gmail.com

• www.linkedin.com/in/codume

• 347 - 824 - 3294

• Los Angeles, CA

EDUCATION

BINGHAMTON UNIVERSITY

BS: MECHANICAL ENGINEERING

MERIT AMERICA: USER EXPERIENCE DESIGN

PROFESSIONAL

CERTIFICATION S

• Brand Designer Certificate

• Google UX Design Certificate

• Adobe Certified Profe ssional

SOFT SKILLS

• Detail Oriented

• Creativity

• Excellent Communicat or

• Adaptability

• Empathy

• Self - Motivated

• Collaborative

• Active listener

• Openness to Feedback

• Time Management

• Project Management

TECHINICAL SKILLS

UX RESEARCHER/CONTENT WRITER

MAILERLITE, SAN FRANCISCO CA

Aug 2021 – April 2023

• Collaborated with user research team to perform a/b testing, user interviews and utilized google analytics to analyze user feedback and adjust content design accordingly

• Created microcopy for new app features, optimizing user flow and enhancing overall usability, which contributed to a 15% improvement in user engagement metrics

• Developed comprehensive style guides ensuring consistent brand representation across various platforms, resulting in a 25% increase in brand coherence and user recognition

• Collaborated effectively with product designers and product managers to ensure successful content delivery

• Leveraged google analytics to analyze conversion and behavior data such bounce rates, CTR metrics and other relevant data from user research to drive design improvements, enhancing user engagement and increasing satisfaction with new content features

• Utilized photoshop to edit and retouch event photos for company functions, enhancing overall visual appeal and storytelling through imagery

• Researched industry standard digital production technologies for pixelperfect branded design assets for web and apps

• Documented and maintained well-organized working files for smooth team collaboration on Figma

• Utilized data and metrics from primary and secondary research to present innovative ideas to the senior leaders

PRODUCT MANAGER/MARKETING STRATEGIST

TOYOTA – NEW YORK, NY

JULY 2019 – JAN 2021

• Led the research, development and execution of a comprehensive marketing plan and contributed to brand sponsorship pitches for Toyota’s community festival, designed to strengthen the brand's connection with local consumers.

• Spearheaded the design and production of diverse cross-platform marketing assets (retail, web, social, print, and email) that drove a 25% increase in customer growth for Toyota’s community festival.

• Provided creative direction to external vendors, including photographers and illustrators, to ensure alignment with brand vision and project goals.

• Mastered design software (InDesign, Illustrator, Photoshop, Figma) to deliver high-quality assets, incorporating cutting-edge design trends and techniques.

• Collaborated closely with fast-paced interdisciplinary teams, overseeing daily strategic meetings to craft innovative engagement initiatives, resulting in targeted outreach to the North Bronx community.

• Conducted in-depth market research to uncover key insights into the community’s interests, driving tailored messaging and design strategies to enhance event engagement.

• Trained and mentored a team of graphic design personnel and content designers, ensuring seamless integration of design elements across all materials.

• Successfully managed multiple projects simultaneously, ensuring timely completion while maintaining a high standard of creative execution.

• Adobe Photoshop

• Typography

• Adobe Creative Suite

• A dobe Illustrator

• Adobe InDesign

• M icrosoft Project

• Microsoft PowerPoint

• Creo Parametric

• Revit BIM

• Logo Design

• Flyer Design

• Microsoft Office

• Microsoft Excel

• Visio

• Canva

• Figma

• Sketch

• Adobe XD

• Google tag Manager

• Google Analyti cs

• Adobe Analytics

• Gainsi ght

• Survey Mon key

• Typeform

• Maze

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