Public Relations Digital Advertising

Mary Kassidy Arnett

Murfreesboro, TN ***** 270-***-**** ***********@*******.***

https://www.linkedin.com/in/mary-kassidy-arnett-1b4155226 Objective

Public Relations and Digital Advertising graduate from Western Kentucky University, seeking a position to leverage marketing and digital advertising knowledge and experience. Seeking advancement to make a tangible impact on clients while growing within the industry.

EDUCATION

Western Kentucky University Bowling Green, KY Graduate: May 2023 Bachelor of Arts in Public Relations and Digital Advertising Major: Public Relations Certificate: Digital Advertising EXPERIENCE

Assistant Optical Coordinator Murfreesboro, TN VisionWorks Optometry September 2023 – Present

● Responsible for demonstrating excellent customer service by assisting patients and the optometrist in the optical center

● Understanding all insurance benefits to ensure every patient is able to maximize their plan

● Maintain and update order management, inventory returns, defectives, and communication with contact lens suppliers/representatives

● Hit weekly sales metrics including contact lens quota and revenue percentages

● Work daily in EyeFinity EHR system to track and order all supplies

● Understanding ocular terminology, diseases and knowledge of ocular abbreviations

● Provide necessary information to educate and recommend products and services that meet patients eye care needs

● Execute day-to-day operational activities including restocking inventory, assisting customers in person with their optical needs such as inserting and removing contact lenses, and contact lense sales to patients. Social Media/Sales Representative Bowling Green, KY Green River Scrubs & Uniforms June 2022- June 2023

● Execute daily marketing strategies including documenting pictures and videos of inventory among multiple platforms

● Created custom marketing strategies tailored to our target market

● Monitored all orders and shipments to ensure proper inventory

● Advertising events for corporations including hospital organizations for bulk inventory orders and customizations

● Coordinated events for Green River Scrubs to generate business

● Created monthly marketing calendars to display strategies and goals

● Generated social media graphics for content posts including software such as Adobe Photoshop and Canva Technology Team Member Mayfield,, KY Mayfield Independent Schools May 2021- August 2021

● Executed software setup on chromebooks for students

● Installed WiFi hotspots for students and staff

● Reset logins and passwords for students, faculty, staff and parents

● Conducted technology inventory for the three schools

● Analyzed student usage and performance with various software systems

● Assisted in guiding students, faculty, staff and parents through the usage of various softwares, apps, etc. LEADERSHIP AND COMMUNITY OUTREACH

Chi Omega Alumna August 2018 – May 2022

Sisterhood Support Chair 2019

SKILLS AND INTERESTS

Technical: Microsoft Office Word, PowerPoint, Excel, EHR and CRM Systems Graphic: Adobe InDesign, Illustrator, Photoshop, Canva

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