Social Media Manager

SOFIA

FERNANDEZ

Social Media Manager

Sofia.***********@*****.***

503-***-****

EDUCATION

Photography

Parsons School of Design, New York, NY 9/2019-6/2020 Bachelor of Arts/Media Arts

University of North Texas, Denton, TX 9/2020-6/2023 SKILLS

• Basecamp

• Meta

• AI

• Photoshop

• SEO

• Adobe Suite

• Photography

• Salesforce

• Google Ads

• User Generated Content

• Adobe Creative Suite

• Film Production

• Copywriting

• Public Speaking

• Social Media Strategy

• Film

• Photography

• Hootesuite

WORK EXPERIENCE

Social Media Manager/Ko Agency

06/2024-11/2024

Contract Position

• Conceptualized social media strategy for a variety of different clients.

• Used Basecamp to plan weekly meetings to understand clients goals and brand voice.

• Went to clients locations to shoot video and photo content.

• Edited content and created posts for a variety of social media platforms.

• Planned weekly posting schedules with Meta.

• Increased clients social media presences, some by 20%. Sales Representative/Yelp

11/2023-06/2024

• Revamped B2B cold calling scripts, integrating personalized value propositions that led to a 50% boost in appointment setting efficiency and a 30% rise in sales pipeline growth.

• Strategized with clients to revamp Yelp pages by updating images, responding to 100% of reviews within 24 hours, and implementing SEO strategies.

• Leveraged Salesforce data analysis to unveil key prospect behaviors, enabling the implementation of targeted marketing strategies; this data-driven approach directly contributed to a 50% increase in conversion rates and a 30% enhancement in overall lead quality.

• Attained 100% of quota YTD through strategic account management. Social Media Intern/Bumble

09/2021-5/2023

• Conceptualized and executed a data-driven content strategy across TikTok, Meta, and LinkedIn platforms; leveraged analytics to optimize engagement and reach, resulting in a boost in lead conversions.

• Developed and curated engaging social media content calendar for a team of 4, resulting in a 40% increase in organic reach and 25% growth in follower engagement.

• Spearheaded campus events to amplify brand visibility, acquiring 50 new clients during a single event; devised and implemented strategic marketing campaigns that drove a 35% rise in client engagement.

• Led a strategic initiative conducting face-to-face interviews with campus singles to delve into dating patterns and app interactions; propelled a 30% upsurge in new user sign-ups.

• Hosted events in person to engage with new customers and hand out merchandise resulting in increase in customer app downloads.Clubs Alpha Delta PI/Greek Emerging

Leaders/American Marketing

Association/Social Media-Influencer

Networking

• Designed and optimized visuals for targeted social media campaigns using Adobe Suite.

Social Media Manager/Club Pilates

4/2021-9/2021

• Created content calendar in with Hootesuite for social media platforms, leading to a 50% growth in engagement rates and a 20% rise in click-through rates.

• Developed and executed a referral program offering incentives for current members to refer new clients, leading to a boost in membership growth.

• Developed custom illustrations to accompany blog posts, improving content visibility and reader retention by 20%.

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