Sales Manager Business Development
Resume:
William (Bill) Begin
Cornwall, Ontario
K6J 5L6
*******@*****.**
Key Competencies
A motivated self-starter with exceptional sales abilities. A marketing/communicationsprofessional with a strong ability to influence. Ability to articulate passion for the product. Excellent supervisory skills, leads by example with the ability to motivate. Organized multi-tasker with strong marketing/communication skills. Pays strict attention to detail. Functions best in a fast paced environment. A strategic thinker, able to formulate creative marketing plans and follow through to successful completion. A skilled negotiator. Strong editorial skills Employment History
Senior Media Strategist January 2020 to present
Seaway Media
Develop targeted marketing strategies for Eastern Ontario Businesses. Director of Corporate Sales January 2011- April 2019 Kerrwil Media
Director of Sales of Canada's leading digital publications for the electrical Industry. Responsibilities include corporate brand marketing, Strategic product development, advertising sales, association involvement, major trade show involvement, business development. Developed numerous strategic sales initiatives Sales Manager
April 2007 to August 2010
Rogers Media
Toronto, Ontario
Sales Manager of Canada’s #1 publication for the mechanical trades. Conducted total revamp of publication. Increased annual issues from 7 to 10. Raised total circulation by 2000 qualified copies. Increased annual website revenues to $24,000. Created monthly e-newsletter with electronic circulation of over 10,000 recipients, e- newsletter revenues to exceed $12,000. Instituted new reader service program that now generates over 600 direct leads on average per issue. Raised total number of Quebec French language PCC issues to 4 annually. Raised “Modern Hydronics” supplement to 10 annual issues from just one previous. Hydronics revenues to exceed
$40,000. Created Western Update, Atlantic Focus, Tools for the Trades, Trucks for the Trades. Annual revenues grew by over $300,000 in 2008. Created “Luxury Homes”, mechanical trades supplement in collaboration with Chatelaine magazine. First of its’ kind crossover initiative with a consumer publication. Designed to provide consumer exposure to the Canadian mechanical industry. Revenues exceeded $250K. Sales ManagerJune 2004 – April 2007
CLB Media
Aurora, Ontario
Sales Manager of Canada's #1 business to business publication for the electrical industry. Completed a complete revamp of the publication, editorial content and circulation/distribution. Repositioned publication in marketplace. Duties include major account sales, extensive public relations with industry principals and related industry associations. Directly responsible for all editorial content, issue production and advertising sales. Raised overall revenues from $578,000 to $985,000 in 2 years.Re- launched “The Electrical Bluebook”, Canada’s only comprehensive directory/buyers guide. Launched “Les Affaires Electriques” a French language supplement to Electrical Business.
Director of Sales May 2001 to May 2004
New Communication Group
Etobicoke, Ontario
Director of Sales of five of Canada's leading business to business publications. major advertising account sales, preparing annual budgets. Created and implemented extensive marketing plans for magazines. Organizing trade show presentations. Supervised production of all promotional materials. Member of Canadian Business Press. Major liaison with industry associations CIPH, HRAI, RSES. PLUMBING & HVAC PRODUCT NEWS
Rejuvenated a weak trade publication into dynamic leader in the industry. Raised revenues from $600,000 to $975,000 in first year. Implemented a comprehensive sales strategy. .Implemented a fully national editorial and web strategy. Published the 1st annual " Builders Issue", a sales strategy designed to showcase advertisers to Canada's booming house building sector. Issue revenue was $185,000. Published annual "100 top new product awards", which has become the industry standard for new product awareness in the Canadian mechanical trades. Published the " CEO Edition" of Plumbing & HVAC Product News, garnering $280,000 in one issue, giving exposure to Canada's top companies in the plumbing & HVAC industries. PERFORMACTION:
Created the first french language publication for the mechanical trades. Publishing 4 times annually, projected income in 2004 is $120,000. THE NEW HYDRONICS
Created a six time annual newsletter representing the burgeoning Canadian hydronics industry. This insert produced approximately $ 90,000 of revenue indirectly for Plumbing & HVAC Product News.
CANADIAN TECHNICIAN
Organized and implemented complete infrastructure for new automotive publication for the Canadian aftermarket. First medium of its' kind to speak directly to the automotive technician. .Lifestyle oriented, cutting right through the "pull through" automotive supply chain.
General ManagerJuly 1998- March2001
Metroland Publications
Supervised eighteen full/part time staff. Published twice weekly community newspaper (circulation 13,800). Responsibilities included supervision of all departments (advertising sales, production/composing, editorial, circulation, flyer distribution and administration.
Supervised advertising sales and production of special sections and features, magazines (Milton Telephone Directory, Milton Community Guide, Milton Fall Fair Guide). Managed a working budget of $2.5 million.
Raised advertising revenues by $400,000 in second year Managed monthly Nassagaweya Country News (circulation 9,000) simultaneously
Planned and implemented the Halton Business Times, the first business publication in Halton Region (circulation 10,000)
Created "Champion Marketplace", a Saturday-only flyer wrap ($5,000/monthly revenue)
Created "Milton's Choice Awards", annual retail awards in Town of Milton. Regular annual revenue $35,000
Extensive public relations with community leaders. Participated in extensive fund raising with "Rose Cherry's Home", a palliative care facility for children.
Education
Certificate Concordia University
Montreal, Quebec
Family Counseling
Certificate Cornell University
Ithaca, New York
Staff Training and Development
Therapeutic Crisis Intervention
Certificate Dave Boxer Broadcasting School
Montreal, Quebec
B.A. Sociology
St. Francis Xavier University
Antigonish, Nova Scotia
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