Social Media Digital Marketing

416-***-****

************@*****.***

www.linkedin.com/in/ashley-star-

006602113

CONTACT

ASHLEY STAR

SUMMARY

A results-driven and adaptable leader

with a passion for fostering innovation

and driving team success. Has a positive,

forward-thinking mindset and possesses

a growth-oriented approach to maximize

efficiency and performance.

EDUCATION

University of Guelph Humber 2015 – 2019

Honors Bachelor of Applied Arts in Media Studies

Diploma in Media Communications with an emphasis in Business

WORK EXPERIENCE

Owner: Star Photography

Event & Portrait Photography Services 2013 – Present Manage a team of professional photographers

Implement digital marketing campaigns to highlight services and promotions Collaborate with clients to ensure services are delivered successfully Photograph clients based on designated themes and requests Marketing Coordinator

Hofland 2021 - 2022

Copywriting: website blogs, flyers, social media content, e-blasts, weekly news letters

Conceptually designed and created seasonal brochures Researched market trends to enhance the company’s weak areas Social Media Specialist & Influencer Manager

Colio Estate Winery 2022 - Present

Manage, oversee and execute social media for the following brand

(Facebook, Instagram and Twitter):

Colio Estate Wines, Girls’ Night Out Wines, Thornbury Craft Co, High Road Cellars, Hopetown Wine Co., Blue Mountain Brewing Co.

Copywriting: social media content, monthly newsletters, website Content creation: product photography, reels, events, studio shoots including model management

Customer service: addressed customer messages and comments Expert in: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Hootsuite, Hubspot, Shopify and Mailchimp.

Experience in: Google Analytics, Wordpress, Adword and Adobe Lightroom

Proficient with: Microsoft Word, PowerPoint, Publisher Final Cut Pro and iMovie

In-depth understanding: photography concepts and design elements

TECHNICAL SKILLS

Organization

Time management

Visionary thinker

Team player

Adaptable

LEADERSHIP SKILLS

Social Media Monitoring: Strategies and Skills, 2021 Marketing Tools: Digital Marketing, 2020

Google Analytics Essential Training, 2020

Grammar Foundations, 2020

Advanced Social Media Strategy Training and Certification, 2019 CERTIFICATIONS

Social Media & Digital Marketing Coordinator

Allied Technical Solutions 2019 - 2021

Copywriting: blogs, project profiles, case studies, social media Orchestrate social media campaigns to support marketing initiatives Web development: update product information, create new pages Analysis: track data using Google Analytics, Hubspot and Shopify WORK EXPERIENCE CONT.

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