Winston-Salem Creative Director
Resume:
SARAH MASON
S E N I OR COPYWRITER
*************@*****.***
Winston-Salem, NC 27104
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FREELANCE COPYWRITER
FREELANCE COPYWRITER — Winston-Salem, NC
Jul 2012 - Present
Brands: Truliant Federal Credit Union, Midnight Moon Moonshine, Maidenform, Hanes Brands, Champion Brands, Maidenform, Hanes, United Way of Forsyth County, Lowes Foods, Red Hat, Krispy Kreme Doughnut Co., Four Seasons Hotels and Resorts, Honda Jet, Pictureframes.com, Bicycle Playing Cards, Fischer & Weiser Specialty Foods Channels: TV, print, radio, digital, events, direct, in-store, packaging, social, email, MMS ASSOCIATE CREATIVE DIRECTOR
WILDFIRE IDEAS — Winston-Salem, NC
May 2007 - May 2012
Brands: BB&T/Truist, Salem Baking Co., HANES, Barely There, Wonderbra, Champion, Lowes Foods, Lowe's Home Improvement, Carolina West Wireless, Universal Furniture, Coke Energy, Tristan restaurant, Allegacy Federal Credit Union
Channels: TV, print, radio, digital, events, direct, in-store, packaging, social, email, MMS COPYWRITER
GSD&M, AT&T, SOUTHWEST AIRLINES — Austin, TX
Mar 2004 - Jul 2006
Brands: AT&T, BMW, Air Force, AARP, Legacy Foundation, Americans for the Arts, On The Border Restaurant Channels: Print, T.V., Radio, Direct Mail, Digital, Experiential E x p e r i e n c e
Collaborated with creative team leaders to facilitate evolution of brand voice and messaging across media formats.
Designed original concepts for marketing campaigns by working individually and as part of creative team. Conceived and developed creative materials for products. Wrote with speed, accuracy and creative flair to meet deadlines. Executed effective strategies to increase visibility, engagement, and loyalty of target audience. Conceptualized and partnered with art directors and graphic designers to bring creative visions to life. Collaborated with internal teams to align creative direction with organizational objectives. Implemented innovative and successful initiatives to increase brand engagement. Collaborated with creative team leaders to facilitate evolution of brand voice and messaging across media formats.
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COPYWRITER INTERN
BBDO ATLANTA — Atlanta, GA
Nov 2003 - Mar 2004
Brands: Cingular Wireless, Racetrack convenience stores Channels: Print, In-Store, Outdoor
Conceived and developed creative materials for products. Supported initiatives with persuasive copy to motivate recipients to take action. Designed original concepts for marketing campaigns by working individually and as part of creative team. Collaborated with creative team leaders to facilitate evolution of brand voice and messaging across media formats.
Designed original concepts for marketing campaigns by working individually and as part of creative team. Wrote with speed, accuracy and creative flair to meet deadlines. Supported initiatives with persuasive copy to motivate recipients to take action. PORTFOLIO IN COPYWRITING
Jan 03 CREATIVE CIRCUS — Atlanta, GA
BA IN ENGLISH
Jan 00 APPALACHIAN SATE UNIVERSITY
Education
S k i l l s
Campaign Development
Creative Direction
Creative Solutions
Creative Strategies
Marketing Expertise
Creative Writing
Blog Posts
Product Branding
Concept Pitching
Brand Messaging
Multimedia Writing
Awards
2006 Addy Bronze – United States Air Force print
2007 National Addy Gold- Americans For the Arts print
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2008 Addy Gold – Wildfire Self promo, Telly Silver – Tristan TV 2009 Addy Gold/Judge's Choice – Tristan TV, Addy Silver – Salem Baking Co. print 2010 Communication Arts– Wake Forest Athletics Football Promotion 2011 Addy Best of Show – Wake Forest Athletics Football mixed media campaign, Addy Gold – Wake Forest Athletics Football mixed media campaign, Addy Gold – AARF, Animal Adoption and Rescue Foundation print, Addy Gold – Wonderbra website
2014 Communication Arts Exhibit - Midnight Moon Packaging/ Artist Gift Box
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