Platform Specialist

Samantha Zaccardi

612-***-**** ● Chicago, IL ● ********.***@*****.***

EXPERIENCE

Programmatic Platform Specialist III 2021- Current Adswerve Remote

● Demonstrated expertise in Display & Video 360 (DV360) and Campaign Manager 360 (CM360), consistently staying updated on evolving product features and programmatic trends. Provided teams and clients with accurate insights to drive programmatic marketing success.

● Designed comprehensive training materials and conducted sessions on Google Marketing Platform (GMP) tools and company-wide best practices, enhancing employee proficiency.

● Played a pivotal role in optimizing internal team processes, leading to a 225% increase in survey responses and a 455% boost in client spending.

● Saved over $13 million in at-risk spend by mitigating underpacing insertion orders in DV360.

● Successfully upsold clients on GMP products, consulting services, and proprietary software, driving additional revenue growth. Google Marketing Platform Technical Specialist 2018 - 2020 Google Chicago, IL

● Prioritized and delivered exceptional customer service by swiftly resolving issues for sales teams, advertisers, agencies, and partners, ensuring their satisfaction and contributing to their success.

● Played a key role in refining internal products and processes, contributing to the creation of documents and training materials to enhance operational efficiency.

● Managed and responded to sales and customer inquiries regarding Display & Video 360 through live channels and email, ensuring prompt and accurate support.

● Initiated a ticketing process change that resulted in a 40% reduction in tier 2 ticket escalations, significantly improving issue resolution efficiency.

● Facilitated the successful launch of marketing campaigns on Display & Video 360 for over 100 clients, including industry leaders like Disney and Sephora, showcasing expertise in campaign management and client satisfaction. International Marketing Data Analyst 2017 - 2018

Discover Financial Services Chicago, IL

● Analyzed global marketing campaign data across multiple regions, identifying trends and insights that informed strategic decisions and optimized campaign performance.

● Developed and maintained dashboards using tools like Tableau and Google Data Studio to visualize international marketing metrics, providing actionable insights to stakeholders.

● Conducted deep-dive analyses of customer behavior and market segmentation across diverse markets, enabling targeted marketing efforts and improved ROI by 23%

● Managed the collection, cleansing, and validation of large datasets from various global sources, ensuring data accuracy and consistency for reliable reporting.

EDUCATION

Columbia College Chicago Bachelor of Arts in Marketing, Minor in Fashion Business Spring 2017

● GPA: 3.6/4.0

● President, Japanese Anime and Manga Club; Volunteer, International Student Org SKILLS

SalesForce JIRA Confluence Asana Microsoft Office Zendesk Project Management Tableau Dashboards Troubleshooting GMP Technical Support HTML Queries G Suites Programmatic Marketing The Trade Desk Chrome Dev Tools CRM Copy Writing Google Tag Manager Big Data Data Analysis CM360 SA360 DV360 Slack DSP/DMP/SSP/CDP Lead Generation Sales Google Analytics Google Tag Manager

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