E-Commerce Digital Marketing

Lakshay Khanna

613-***-**** ******.*********@*****.*** LinkedIn Website

Profile Summary

Marketing professional with 6+ years of experience executing data-driven campaigns and optimizing performance across diverse industries, including professional services, e-commerce, and B2B sectors. Proven ability to collaborate cross-functionally, manage multi-million-dollar marketing budgets, and execute and optimize campaigns on platforms like Google, Meta, TikTok and LinkedIn Campaign Manager. Skilled in using media measurement and web automation tools to evaluate and capitalise opportunities. Skills

Campaign Management

A/B Testing

Data Analysis

Multi-Channel Marketing

DMSs

Meta Ads

Google Ads

Competitor analysis

Keyword Research

Content Creation

Email Marketing

Microsoft Suite

Certifications (Click to View)

SERP Marketing (Google)

Google Analytics 4

Digital E-commerce

AI-Powered Performance

Hotjar

LinkedIn Ads

Strategy Consulting

Jira Fundamentals

HubSpot Digital Advertising

Professional Experience

Senior Marketing Specialist Accenture (Ottawa, ON) Jan 2025 - Present

Executing tailored marketing strategies for 5 major accounts (2 B2B, 3 B2C), leveraging AI-powered audience segmentation to optimize Google and Meta ad campaigns.

Achieved a 32% improvement in lead quality for B2B clients and a 21% increase in customer acquisition. Marketing Specialist Accenture (Ottawa, ON) Oct 2023 – Dec 2024

Developed and executed the integration of marketing tools, linking CRM, website, social media platforms, Google Tag Manager, and Google Analytics to enhance data flow and customer journey tracking.

Drove significant results by increasing client’s Customer Lifetime Value by 15% through email drip campaigns and retargeting strategies and boosting AOV by 20% for another client with targeted on-page optimization.

Enhanced portfolio performance by driving a 27% revenue increase. Marketing and Engagement Advisor (Co-Op) Carleton University (Ottawa, ON) Sep 2022- Apr 2023

Managed stakeholder relations, collaborating with faculty, students, and industry partners to enhance engagement and support for the university’s start-up incubator initiatives.

Developed multi-media content strategies to increase brand awareness for the initiative through LinkedIn, email, and search engine, resulting in a 39% increase in organic web traffic and a 16% boost in website leads. Digital Marketing Manager Eximani Vietnam Co. Ltd. (Remote) Jan 2021 – Nov 2021

Directed the development and execution of marketing strategies, collaborating with the team to represent the company at a virtual tradeshow, contributing to business growth in the B2B trading sector.

Oversaw the revamp of the company's website and integrated marketing channels by implementing GA4 and advanced SEO strategies, resulting in a 28% increase in engagement and a 17% rise in conversion rates.

Designed and implemented lead filtering processes to ensure high-quality leads. Marketing and Research Analyst Machine Tools India Ltd. (India) Jul 2018 – Dec 2020

Conducted market research and analysis for a leading provider of industrial tools, to identify potential B2B clients in international markets, supporting strategic expansion efforts.

Built and configured paid media and email campaigns, collaborating with sales and product teams to enhance customer engagement and refine segmentation processes.

Launched targeted B2B lead generation campaigns via LinkedIn Sales Navigator and Facebook Ads, achieving a 30% increase in website leads and a 44% reduction in conversion time. Relevant Projects

Performance Marketer JVR Industry Inc. (Remote) Client reference Jun 2024 – Sep 2024

JVR is an e-commerce company that sells vacuum packaging equipment across USA.

Prepared marketing strategies for the holiday season, optimizing Meta and Google Ads campaigns.

Integrated SEO improvements and implemented data-driven adjustments, achieving Return on Ads from 4.2 to 12.3 (Meta) and from 5.3 to 8.3 (Google).

Implemented SEO best practices, driving a 21% increase in website visitors. Product Marketing Purdia Capital (Remote) Client reference Jan 2024 – May 2024

A financial company that teaches trading while fostering community for growth and expert learning faced low funnel engagement, with limited sign-ups for the free Discord channel, newsletter, and paid academy courses.

Implemented a UGC campaign, gathering customer testimonials, integrated into ads and website content.

Utilized Facebook, Instagram, YouTube, and Google Search ads aligned with the revamped funnel.

Achieved a 28% increase in account subscriptions and a 68% rise in landing page views. Community Engagement and Volunteering

Strategy Consultant Bruyere Research Institute (Ottawa, ON) Jan 2022 – Apr 2022

Led a team to develop strategic partnerships for a healthcare institute's long-term care sector, applying Agile methodologies to enhance project quality and delivery, resulting in the successful establishment of four key partnerships that drove organizational growth.

Teaching Assistant, Digital Marketing Carleton University (Ottawa) Sep 2022 – Dec 2022

Mentored over 90 students through advanced digital marketing concepts, including SEO, SEM, and data analytics.

Developed teaching materials and facilitated workshops for a practical understanding of digital marketing tools.

Provided mentorship and academic support, contributing to improved student performance and engagement. President AIESEC Jodhpur (India) Oct 2019 – Feb 2021

Served as President of AIESEC Jodhpur, promoting leadership development and social impact among youth, aligning with AIESEC's global mission.

Established and maintained international relations across 38 countries, facilitating cross-cultural exchanges. Marketing Associate Krooky Design (Damietta, Egypt) May 2018 – July 2018

Volunteered with an architectural design startup in Egypt, leading social media strategy and creating an SEO- optimized WordPress website, which boosted online visibility, engagement, and high-quality traffic through advanced keyword research and on-page optimization. Education

Master of Business Administration Ottawa, ON Jan 2022 – Apr 2023 Carleton University- Sprott School of Business

Emphasis on Marketing and Data Analytics coursework

Selected delegate for MBA Games Case Competition 2023

EY Canada recognized leader.

Relevant Coursework: Strategic Marketing Management, Consumer Behavior, Marketing Analytics, Integrated Marketing Communications, Political Marketing, Technology Marketing, Digital Marketing Diploma, Digital Marketing India Nov 2018 – Feb 2019 National Institute of Digital Marketing

Bachelor of Merchandising and Retail Management India May 2014 – Apr 2018 School of Retail (FDDI)

For a comprehensive overview of my soft skills and working style, please visit my detailed profile on Plum: here.

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