Social Media Data Analyst

David Deane Hartwell

Arcata, CA ***** 707-***-**** *****.********@*****.***

Results-Oriented Professional Marketing, Finance & Analysis

“Elevating Business Growth with Strategic Data Insights and Creative Solutions.” I am a results-driven professional with a strong track record in leadership, strategic planning, and problem-solving. I possess a deep understanding of marketing strategies, data analytics, and financial disciplines, enabling me to leverage technology to drive data-driven success. My career has been marked by consistent achievement, promotions, and recognition for exceptional performance. I excel in fast-paced, dynamic environments and am committed to continuous professional development.

KEY STRENGTHS

● Business Strategies

● Analytics & Visualization

● Business Systems

● SEO/SEM/Copywriting

● Marketing Automation

● Dashboard Creation

● Reporting

● Process Improvement

● Project Management

● Leadership

● Team Building

● Database Management

QUALIFICATIONS

● Data-Driven Strategy: Proficient in marketing data analysis, visualization, and utilizing insights for strategic planning.With a comprehensive understanding of development methodologies, data mining techniques, and data visualization, I have consistently driven results through strategic planning and problem-solving.

● Leadership: My career is marked by a demonstration of robust leadership skills, underscored by a series of promotions and accolades for outstanding performance.

● Digital Marketing: Proficient in a wide range of digital marketing disciplines, including automation, SEO, Google/Meta Ads, Google Analytics, and Digital Marketing, I am well-equipped to optimize campaign strategies.

● Analytical Aptitude: Experienced in data analysis and visualization, I have a strong attention to detail and critical thinking skills, enabling me to leverage data for informed decision-making.

● Project Management: Proficient in using online project management tools and dashboards to support effective campaign coordination and team collaboration.

● Demonstrated commitment to continuous learning and professional development, eager to apply my skills in a setting that champions the nonprofit space and contributes to societal well-being. PROFESSIONAL EXPERIENCE

CEO • Luvitol, LLC. • Oregon/California Jan 2015 – Present As an entrepreneur and committed volunteer, I have consistently demonstrated adaptability, resilience, and a steadfast commitment to driving positive change. By skillfully navigating industry fluctuations and evolving consumer demands, I have ensured sustained success for my ventures. My proficiency in marketing and analytics has been instrumental in making informed decisions, significantly enhancing user experiences and outcomes.

● Facilitated data-driven decision-making and executed targeted digital marketing strategies—including SEO, email campaigns, and social media—to enhance engagement and conversion rates.

● Delivered successful outcomes on complex projects by leveraging expertise in website development, data-driven marketing approaches, and creative content strategies.

● Spearheaded the planning, organization, and execution of engaging events that boosted brand visibility and fostered community engagement.

● Monitor overall financial health and key performance indicators to guide decision-making.

● Strategize to optimize cash flow, manage capital expenditure, and mitigate financial risks.

● Made meaningful contributions to community welfare by offering holistic health services at a TransCore, Beaverton, Oregon April 2002 - December 2015 My innovative approach, excellent communication skills, and consistent track record of surpassing expectations led to three well-deserved promotions. The details of these achievements are as follows: Marketing Data Analysis

In my role as a Marketing Data Analyst, I played a pivotal role in shaping data-driven marketing strategies and initiatives. Leveraging my expertise in data analytics, I navigated and dissected intricate datasets, extracting valuable insights that informed strategic decision-making processes. Proficient in SQL, Excel, and various data visualization tools, I translated complex data into actionable recommendations, contributing to the optimization of marketing campaigns.

● Developed expertise in overseeing diverse facets of business operations, encompassing strategic data-driven decision-making through analytical analysis, as well as proficiency in marketing, sales, and overall operational management.

● Translated data into actionable recommendations, contributing to the optimization of marketing campaigns.

● Conducted ad hoc website traffic analysis using Google Analytics, uncovering performance trends.

● Managed Google Ads and SEO for customer-facing websites.

● Created presentation decks and reports, communicating data-driven findings.

● Led and facilitated a Business Objects user group, providing comprehensive training to managers.

● Collaborated with cross-functional teams to add marketing functionality to the CRM.

● Created reports supporting product managers' search for customer-related information.

● Spearheaded data-driven marketing campaigns, translating complex datasets into actionable insights and strategies.

● Collaborated with engineering and QA teams to implement marketing solutions, ensuring high-quality standards and adherence to project timelines.

● Conducted A/B testing to optimize customer lifetime value and reduce churn rate. Business Data Analysis

As a Business Data Analyst, I played a central role in deciphering and interpreting complex datasets to extract meaningful insights that informed key business decisions. Proficient in utilizing Business Objects, Crystal Reports, Tableau and other data analysis tools, I demonstrated a strong analytical aptitude in handling diverse sets of data.

● Deciphered and interpreted complex datasets to extract meaningful insights.

● Improved customer relationship management by working closely with Marketing to design, build, and implement a data mining solution that captured, analyzed, & reported on customer interactions.

● Identified, analyzed, reported, and tracked key performance indicators.

● Provided insightful solutions for addressing downward trends to drive improvements and enhance overall performance.

● Administered sales and marketing campaigns, ensuring successful execution. Marketing & Sales Specialist

As a Marketing & Sales Specialist, I demonstrated a dynamic approach to business development by effectively utilizing a diverse range of marketing channels and strategic prospecting sources.

● Enhanced daily task efficiency through the development of online applications with a primary focus on automation, streamlining processes and optimizing productivity.

● Executed outbound telesales campaigns, achieving successful outcomes and boosting sales performance.

● Executed targeted marketing campaigns, incorporating A/B testing to optimize digital strategies and maximize customer lifetime value.

EDUCATION & CERTIFICATIONS

Bachelor of Science Degree in Information Systems & Quantitative Analysis, Portland State University - Portland, OR Military Experience as a National Guard.

COMMUNITY ENGAGEMENT

My passion for marketing and data analytics has been the driving force behind impactful solutions and growth, further fueled by my dedication to community welfare through volunteer work at nonprofit healing centers. Ohmazing Art of Healing, San Diego, CA

On-Spot Acupuncture & Veteran Care, San Diego, CA

ADDITIONAL SKILLS

● Google Analytics 4 Certification

● Google Ads Certification

● Data Analytics

● Data Visualization

● SQL/Python

● Figma/Jira/SmartSheets

● Salesforce.Com

● Microsoft Excel

● Problem Solving

● Strategic Decision-Making

● Project Management

● Critical Thinking

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