Events Manager Field Marketing

KRINA A. SNIDER, SACP

Kansas City, MO ***** 816-***-****

*****.******@******.*** www.linkedin.com/in/krina-snider-sacp MARKETING AWARENESS BRAND LEADER

Driving Innovative Growth through Strategic Leadership and Creative Marketing Solutions Marketing and communications professional with extensive experience in brand awareness communications, strategic marketing, and event promotions. Proven success in culture change management, security program awareness, brand management, and corporate identity programs. Successfully coordinated key marketing and communications initiatives, campaigns, and events for Fortune 100 and 500 companies, leading efforts for national headquarters personnel, sales support, public relations, media, vendors, agency teams, and C-Suite senior management. Highly creative, consistently exceeding expectations.

LEADERSHIP STYLE

DISC /I-d/Influencer-Initiator: Intuitive, motivated leader who creates new, exciting ways to solve problems or inspire change.

Myers-Briggs / Protagonist: ENFJ-A / Extraverted, Intuitive, Feeling, Judging – Assertive: Inspiring optimist who acts to creatively achieve goals. Strengths include tolerance, reliability, charisma, altruism, communication, confidence, empathy, and diplomacy.

EXPERTISE

Internal, external, and crisis communications Program development and product launch

Special event planning and implementation Community outreach and partnership programs

Change and organizational management Promotional marketing and content creation

Culture awareness strategy and delivery Education / training, and learning development

PROFESSIONAL EXPERIENCE

SPRINT / T-MOBILE CORPORATION, Overland Park, KS and Seattle, WA, 2002 - 2023 Senior Program Manager, Cybersecurity Awareness & Training 2020 - 2023 Cybersecurity Trust & Protection

Led development of communications initiatives, brand campaigns, and events within cybersecurity and cyber culture transformation. Built promotional strategies to heighten cybersecurity awareness and deliver educational resources to reduce risk across the enterprise.

Improved overall awareness among all associates, frontline, and business groups by 32%

Enhanced training curriculum for strategic initiatives, compliance, and reinforced security practices with 98% completion

Served on Sprint / T-Mobile Merger Transition and Culture Change Management strategy and delivery Lead Team

Selected as T-Mobile IMPACT Award Candidate, recognizing efforts that have a long-term impact and strategic benefit on business, employees, customers, communities, and suppliers

Senior Manager, Security Awareness & Communications, Corporate Security 2002 - 2020 Led corporate initiatives in marketing and communications across physical security, technical security, and national security sectors at Sprint. Managed comprehensive brand strategies encompassing communications, presentations, education, events, and promotions.

Elevated security awareness across Sprint entities and business partners by 72% through targeted initiatives and campaigns

Increased knowledge among Sprint management and C-suite executives on security matters by 51% through tailored communications and educational efforts

Enhanced the University of Excellence training curriculum in security and information protection, achieving 95% completion rate among participants

Directed enterprise-wide awareness campaigns, leveraging business unit communication channels to reach diverse audiences

Developed and implemented communication strategies for Sprint security initiatives, resulting in a 67% increase in web presence

Delivered impactful security presentations and workshops to internal business groups, management teams, and administration

Contributed insights to cybersecurity awareness focus groups hosted by CISA and related US government intelligence agencies, influencing cyber campaign and educational strategies for public sector

Received "Sprint Excellence" awards for outstanding contributions to security and communications initiatives and selected as participant in the Sprint New Leaders Program

ANDERSEN CONSULTING / ACCENTURE, Overland Park, KS and St. Louis, MO, 2000 - 2002 Regional Manager- Marketing & Communications

Managed US Geographic Marketing, overseeing brand initiatives across Kansas City and St. Louis markets. Directed all local communication, advertising, print, and public relations efforts. Played a key role in executing one of the largest US rebranding campaigns, transitioning from Andersen Consulting to Accenture on January 1, 2001. Managed client/ partner events and new business/ RFP proposals.

Developed strategic partner programs and high-impact brand events, achieving a 92% client satisfaction rating and aligning regional objectives with global marketing KPIs

Reduced costs of annual New Executive Meeting by 70% and attained a “Value & Quality” rating of 94%

Increased participation and contributions in the United Way Campaign by 24% and 13%, respectively, while boosting pledge returns by 44%

ADDITIONAL EXPERIENCE

YELLOW FREIGHT SYSTEM / YRC WORLDWIDE, Overland Park, KS Senior Project Coordinator - Media Services and Marketing Communications PR/ Ad Agency Liaison Brand Campaigns Event Management Marketing Development Content Creation Logistics Lead Retail Merchandiser Campaign Promotion and Distribution Project Team Management Newsletter Communications Lead Team

EDUCATION CERTIFICATES

Bachelor of Science (BS), Technology, Emphasis: Commercial Graphics, Marketing Communications, Pittsburg State University, Pittsburg, KS

ABWA – KU MBA Essentials & Leadership Certification, University of Kansas School of Business, Overland Park, KS

H-Layer, Security Awareness and Culture Professional (SACP) Certification

SPEAKING & LEADERSHIP ENGAGEMENT

Co-Chair, Cyber Sec & Tech High School Girls Career Event promoting STEM, Seattle, WA; Frisco, TX

Co-Lead / Speaker, Kansas City Cyber-Tech Mentoring & Career Symposium, www.winsmentors.org/, Kansas City, MO

Co-Lead / Speaker, Spotlight on Security, www.kcissa-spotlightonsecurity.com/, Overland Park, KS

Panelist Speaker, SecureWorld Conference, www.secureworldexpo.com/, Kansas City, MO

Speaker, Parent Teacher Association, www.pta.org/, 100th Anniversary Convention, Kansas City, MO

Speaker, Computer Security Institute Conference, www.gocsi.com/, National Harbor, MD

Speaker, Midwest Consolidated Security Forum, www.mcsfonline.org/, Kansas City, MO

Speaker, Computer Security Audit Conference, www.cosac.net/, Naas, Ireland

Speaker, Computer Security Institute NetSec Conference, www.gocsi.com/, Phoenix, AZ

PROFESSIONAL & COMMUNITY AFFILIATIONS

Women in Cybersecurity (WiCyS), KC Metroplex: Board of Directors, Events & Conference Planning, Charter Officer

American Business Women’s Association: Top Ten Woman of the Year, National Leadership Conference Co-Chair, District Planning Team, Kansas City Area Council Chairman and Communications Officer, American Business Women’s Day Event Chair, Inner Circle Member Recruitment Recognition, Chapter President, Publicity Chairman, MoKan Chapter Woman of the Year

H-Layer: Advisory Board, Development Team, Launch of Security Awareness and Culture Professional (SACP) Certificate program

International Association of Security Awareness Professionals: Officer, Charter Member, Conference Speaker, Quarterly Event Manager / Site Host Lead

Heart of America, United Way: Red Feather Society, Young Leaders Society, Women’s Leadership Council Founding Member, Day of Caring Event Lead, Company Campaign Ambassador, Department Campaign Coordinator

Girl Scouts of America: Service Unit 654 Public Relations Lead, Troop 13 Leader, Outstanding Leader Award

Boy Scouts of America: Silver Oakleaf Leadership Award – Heart of America Council, Troop 621 Parents Club President, Eagle Scout Court of Honor Promotions Lead

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