Vice President Proven Success
Resume:
ERIC FOWLER
Munford, TN 38058
901-***-**** Cell
e-mail: **********@*****.***
SUMMARY
A proactive productive sales and marketing professional with over 28 years experience in the consumer products, carbonated soft drink and premium beverage categories.
HIGHLIGHTS OF QUALIFICATIONS
Excellent management and personnel skills.
Proven success in sales and marketing planning and execution.
Enthusiastic, results oriented professional who surpasses company goals.
Strong commitment to client, company and personal standards.
Proven success in consistently increasing sales.
High level of analytical skills.
Excellent communication and administrative skills
Category Management & Brand development.
DSD/Bottler & Broker Management.
Excellent training skills. Considered a very strong leader.
Experience:
Reily Beverage Co. 2019 – Present
Vice President Of Sales U.S.
07/19 – Present
Responsible for management and growth of RBC Porfolio
Responsible for presenting and gaining new distribution through new bottlers and distributors. Signed “238” new distributors since July 2019.
Manage all existing sales and new distribution. Manage and oversee 85 sales people throughout the U.S.
Responsible for analysis of all sales data (internal/external), retail execution and market trends.
Responsible for maintaining senior level management distributor relationships
Oversee Division Sales Managers and Directors
P&L responsibilities for company performance. Manage on a distributor by distributor basis and total company rollup encompassing $456M.
Responsible for all distributor contract negotiating and execution
Essentia Water, Inc. 2016 – 2019
Southeast Sales Manager Covington, TN
12/16 – 07/19
Responsible for management and growth of Essentia Water.
Responsible for presenting and gaining new distribution through new bottlers and distributors. Signed “63” new distributors since December 2016.
Manage all existing sales and new distribution
Responsible for analysis of all sales data (internal/external), retail execution and market trends.
Responsible for program development, retailer events, and share growth
Oversee ASM’s and Brand Ambassadors
P&L responsibilities for company performance. Manage on a bottler by bottler basis and total company rollup.
Responsible for customer headquarter relations and negotiating fair and equitable franchise agreements
Involved with key retailer calls. Maintain strong relationships
Big Red, Inc. 2014 – 2016
Business Development Exec Covington, TN
08/14 – 11/16
Responsible for management and growth of Xyience Energy.
Manage all existing sales and new distribution
Responsible for analysis of all sales data (internal/external), retail execution and market trends.
Responsible for program development, retailer events, and share growth
Oversee RSM’s, TDM’s, and Brand Ambassadors
P&L responsibilities for company performance. Manage on a bottler by bottler basis and total company rollup.
Responsible for customer headquarter relations and negotiating fair and equitable franchise agreements
Involved with key retailer calls. Maintain strong relationships
Responsible for presenting and gaining new distribution through new bottlers and distributors. Signed “46” new distributors since August 2014.
Energy Brand Consultant 2005 - 2014
New Business Agent Covington, TN
09/05 – 8/14
Responsible for presenting to and signing new distributors in large geographical areas and preparing them for launches.
Largely focused on Coca-Cola network with BooKoo Energy and others utilizing relationships gained during DPSG tenure
Signed retailers for portfolio of brands focusing on DSD and warehouse systems
Hired all personnel responsible for distributor management and local market activation
Negotiated with both distributors and retailers generating fair and equitable agreements
Utilized relationships with distributors and retailers to expand market penetration in 23 states
Involved in all facets of business from production to finished product sales
Southeast Atlantic Beverage Corp 2004 - 2005
Vice President of Sales Jacksonville, FL
03/04 – 09/05
Responsible for management and growth of 24MM Cases and $164MM in dollar sales.
Manage “16” sales center locations in Florida and Georgia
Responsible for analysis of all sales data (internal/external), retail execution and market trends.
Manage “4” Regional Sales Managers and a total of 630 employee’s.
P&L responsibilities for total company performance. Manage on a branch by branch basis and total DDA.
Responsible for parent company relations and negotiating fair and equitable funding agreements
Involved with key retailer calls. Maintain strong relationships
Manage 260 sku’s in existing portfolio
CADBURY BEVERAGES 1990 - 2004
Cadbury Schweppes Plano, TX
Division Vice President 11/03 – 02/04
Responsible for management and growth of 21MM Cases and $6MM in marketing budgets
Developed and implemented innovative and aggressive sales and marketing plans.
Responsible for analysis of all sales data (internal/external), retail execution and market trends.
Managed “6” Regional Sales Managers in Southeast
Managed both Carbonated and Premium Beverages
Maintain ongoing dialogue with senior management to provide accurate and timely information and recommendations.
SNAPPLE BEVERAGE GROUP White Plains, NY
Division Sales Manager 8/97 – 11/03
Responsible for development & sales of all Premium brands in SBG portfolio
Managed “6” Regional Sales Managers in Southeast.
Developed professional fact-based selling presentations.
Assisted in securing authorization for new products, packages and line extensions.
Responsible for 2.5MM cases and $1.5MM in marketing funds.
Achieved volume plan “6” straight years.
Provided training and development for all employees.
Created team vision, mission and strategy for new product launches into market.
Eric Fowler
Division Sales Manager (Cadbury-CASO) 1/95 – 8/97
Responsible for management and growth of 17MM Cases and $6MM in marketing budgets in Coca-Cola Affiliated Sales Organization.
Grew Dr Pepper share 8 pts. In two years through solid retail activity and distribution gains.
Managed “5” Regional Sales Managers in Mid-West with Herb Coca-Cola and CCE being top customers.
Successfully exceeded volume and profit plan each year earning full bonus.
Regional Sales Manager (Cadbury- CASO) 8/93 – 1/95
Responsible for the direction, marketing and merchandising of Cadbury brand products, covering the states of TN, MO, KS, and ILL. within the PASO and CASO systems.
Created team vision, mission and strategy for new product launches into market.
Provided knowledgeable and perceptive analysis as well as program recommendations assisting bottlers and distributors in developing brand volume and profit.
Coordinated all promotional and new packaging orders regionally for production.
“Presidents Award” winner in1994 for performance.
Region Sales Manager (A&W Brands ) 1/92 – 8/93
Responsible for the development and management of a territory as primary contact with 14 franchised bottlers in Carolina’s Region. Brand portfolio included
Canada Dry, Schweppes, SunDrop, Sunkist, Crush, Hires, Squirt, A&W.
Implemented strategic and tactical business plans and developed marketing plans to increase market share against major competitors.
Consistently surpassed annual volume targets while effectively managing marketing funds.
Developed channel/account specific programs to meet strategies across varying business segments.
Developed and presented annual sales/marketing plans, individualizing objectives, strategies and targeted programs to address franchise needs.
“Presidents Award” winner in 1991 for surpassing corporate objectives and securing votes from senior management.
Sales Planning Manager (A&W Brands) 1/91– 1/92
Responsible for the strategic development and direction of the A&W Brands portfolio of brands in the Central Zone.
Provided overall direction and coordination of resources to facilitate Zone in achieving volume and profit goals.
Responsible for analysis of all sales data (internal/external), retail execution and market trends.
Maintain ongoing dialogue with senior management to provide accurate and timely information and recommendations.
Education
University of Tennessee
B.S. In Business Degree
Excellent Computer Skills:
MS Word, Excel, Power Point
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