Creative Director Digital Marketing

CMO VP DIRECTOR BRAND MARKETING

TAMARA

PARISIO

CREDITS

EDUCATION & TRAINING

Bachelor of Arts: Journalism & Communication

University of Minnesota

MBA

California Lutheran University

OTHER

Empowering strategic growth through data-driven

marketing, digital proficiency, and innovative customer engagement techniques; strategy, branding, marketing, business, and leadership expertise.

Recent Roles

Principal Consultant & Practice Lead

DEFINEDLOGIC Gerent Experience

Feb 2023 - Sep 2024

Digital Marketing & AI

Best Practices CRM, CMX, GTM, etc

Enabled ROI efficiencies with CRM

Increased Profits with Continuous Improvement

Marketing & Creative Director

Seacret Direct

May 2019 - Jul 2022

International B2B & B2C

Consumer Goods eCommerce

Exceeded sales for year over year growth

Boosted Loyalty through improved CX

Fractional CMO & Principal Consultant

Parisio & Co LLC

Aug 2002 - May 2019

Strategic Planning

Brand Design & Development

Realize MRR & ARR goals

Strategic Leadership, Creativity, & Business Acumen MOBILE EMAIL

ADDRESS LINKED IN

1+509-***-**** *************@******.***

Gilbert, Arizona USA LinkedIn.com/in/tamaraparisio Seasoned brand and marketing leader with a passion for driving impactful B2B and B2C initiatives. Expertise includes distinguishing brands, defining and optimizing global marketing structures, leveraging data-driven insights, and employing tactics to achieve KPIs. My experience spans managing teams and campaigns across channels, connecting actions directly to business outcomes. I thrive in a high-paced, collaborative environment where creativity, innovation, and flawless execution meet to achieve ambitious goals. Constantly driven by curiosity and with a hands-on approach, I bring strategic insight plus an eagerness to push boundaries and build something truly engaging. Let me get into your business. Visionary leadership with emotional intelligence to foster innovation, adaptability, and customer-centric strategies, fine-tuning mindsets and influencing behaviors in dynamic marketing landscapes..

Strategic Thinking and Visionary Leadership

Emotional Intelligence and Empathy

Adaptability and Change Management

Creative Problem-Solving

Collaborative Teamwork and Relationship Building

Effective Communication and Storytelling

Influencing and Persuasion Skills

Customer-Centric Mindset

Resilience and Stress Management

Cross-Cultural Competency and Global Mindset

OTHER

Lean Six Sigma White Belt, HubSpot Certification

Awards

MARKETING MASTERY

Strategic

Vision

Creative &

Innovative

Financial Planning

& Optimization

Analytical

Thinking

Organized &

Dependable

Data Driven

Enhancements

Cross-Functional

Leadership

Teamwork &

Collaboration

Expert

Communication

Beta Gamma Sigma

EFFIE

CLIO

NY Film Festival

AMA Marketing Innovation

AMA Product Launch

TAMARA PARISIO, MBA

Principal Consultant & Practice Lead: Advise clients on best practices for CRM, CMS, GTM, DAM, AI, ECommerce, Cloud, Data Strategy, etc. plus business planning, continuous improvement, creating culture. Strategic Creative Director & Fractional CMO: Marketing, business development, strategic planning, market research, insightful copywriting, creative direction, plus tactical execution for clients across industries. Founder & CEO (Chief Everything Officer): Launched a cosmetic company from concept through exit strategy.

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Proven track record of leading cross-functional teams, managing successful partnerships to deliver on business and revenue goals.

Produced successful digital and traditional media strategies including omni-channel campaigns while upholding brand image and improving awareness, affinity, and loyalty. Created launch marketing strategy for Club Seacret including product benefits, brand assets, digital landscape; executed go-to-market to exceed target for membership. Met or exceeded goals within budget with timely implementation of marketing strategy across business units. Executed innovative high-performance promotional campaigns for global and regional sales and marketing efforts resulting in achieving revenue goals.

Built share of market globally with collaborative and coordinated efforts across e-commerce, social media, etc. Launched nutrition and skincare products, sales programs, and events globally to meet or exceed revenue goals. Brand & Marketing Strategist High Performance Team Builder AI Enthusiast Expertise across industries from fashion to finance, business to business (B2B) and business to consumer (B2C), with marketing strategy and business development by design, tailored to niche audiences. Brand. Stand. Expand. Command.

Developed brand identity and guidelines, proprietary process/USP/positioning and distinction, communication strategy and media tactics for startup organizations and new product categories. Optimized customer experience across all touch points (events, e-commerce, direct response, social media, email), fortifying loyalty, and driving conversion to meet or exceed growth targets. Successfully orchestrated with and lead an ever-changing virtual team; negotiated contractors, vendors, premiums, and printing.

Reached breakeven in two years through annual strategy with quarterly planning and weekly monitoring to goal. Hands-on orchestration of every aspect of the business from strategic planning, trademark, legal, accounting, website design, e-commerce execution, sales, marketing, communication, public relations, product development, sourcing, inventory management, logistics, exit strategy. Retain ownership of proprietary formulas. Harmonized data across legacy systems to create a source of truth enabling effective B2C and B2B marketing efforts in support of growth strategies for Yamaha. Provided CMS to support a bon voyage for engaging B2C travel advertising to boost awareness and bookings for Margaritaville by the Sea.

Created a CMS refresh for med-aesthetics Abbvie/Allergan to echo globally while upholding regional regulations. Constructed a plan across manufacturing and operations to build a culture of continuous improvement serving B2B initiatives: Employed Kaizen, RACI, 5S, Lean, 6Sigma, TQM, Ease/Benefit Matrix, Post Merger Plan to boost profitability and improve efficiencies for Oldcastle IPG. Enhanced user experience with AI augmentation to support increased efficiency and efficacy through data driven insights and optimized outcomes for DefinedLogic.

Brand Guidelines, Personas, UX, Wireframes & Designs in the mix to cook up a website along with an engaging social media strategy brought to life feeding the needs of non-profit, Lunch Break NJ. SEACRET DIRECT Scottsdale AZ • 05/19 to 7/22

Results-focused brand expert with proven record of leading high performance teams in any economic climate. I’m optimistic, curious, and driven. A visionary leader with a passion for brand development and marketing innovation, I thrive in dynamic environments where my strategic insights can drive significant impact. I inspire teams, engage stakeholders, and energize audiences driven by my belief that marketing is not just a business function but a transformative force. I bring vision, vitality, and a belief that the best is yet to come. My experience is my greatest asset and my energy is the fuel to inspire bold, transformative leadership. The challenges and opportunities shaping marketing today inspire me to innovate, collaborate, and lead. Here’s what I bring to the table: Data-Driven Decision-Making: I translate analytics into actionable insights, ensuring every strategy aligns with measurable goals.

Engaging Brand Storytelling: I craft compelling, relevant narratives that cut through the noise and connect with audiences emotionally.

Technology Integration: I use Automation & AI to enhance, not replace, the human element in marketing. Global Strategies with Local Precision: I balance big-picture vision with tailored local execution to drive results. Future-Ready Team Leadership: I equip marketing organizations to thrive in an era of rapid change and evolving customer expectations.

SANDDOLLAR COSMETICS • Woodland Hills, CA • 2002 - 2005 DEFINEDLOGIC GERENT EXPERIENCE • Red Bank NJ • 02/23 to 9/24 PARISIO & CO, LLC • Los Angeles CA - Richland WA - Scottsdale AZ • 08/02 to 05/19 Tamara Parisio, M.B.A.

Gilbert AZ 85233 • 509-***-**** • *************@******.*** • linkedin.com/in/tamaraparisio Marketing & Creative Director: Direct a team of Marketing, Communications, and Creative specialists in planning and executing high-performance sales and marketing initiatives globally for this scaling lifestyle company. M.B.A. • Beta Gamma Sigma

B.A. with Majors in Journalism and in Mass Communication• SEBASTIAN INTERNATIONAL • Woodland Hills, CA • 1999-2002 Marketing Director Ensured success of multiple business units for high end hair care products & cosmetics distributed internationally via salons and e-commerce. Known for getting projects back on track. Consistently met or exceeded goals. Championed direct reports and cross-functional teams to achieve or exceed goals for multiple business units. Leadership, strategic planning, budget/ROI, analysis & reporting, market research & trend accounting, product development & design, promotional campaigns, project management, marketing communications, presentation & public speaking. Awarded an ADDY for innovative marketing. solve the world's problems--from the everyday to the epic, from the mundane to the monumental. CALIFORNIA LUTHERAN UNIVERSITY • Thousand Oaks, CA • 1999 UNIVERSITY OF MINNESOTA • Minneapolis, MN

Enjoy theater and the arts, sports events, reading, writing & journaling, fitness, pickleball, hiking, running, golf, dancing, cooking, dining, outdoors activities, travel, learning & personal development, interesting conversations, plus time with friends & family.

JAFRA COSMETICS INTERNATIONAL, A GILLETTE COMPANY • Westlake Village, CA • 1992-1999 Product Manager Executed high-performance marketing and e-commerce efforts and direct sales distribution program for B2B and B2C audiences in the US market. Maximized efficacy and streamlined processes for CRM and Direct Mail campaigns. Created and implemented impactful bi-monthly marketing campaigns including print, website, events, and sales team efforts. Market development, collateral development, promotion design, marketing communication, analytic experience - primary and secondary research, presentation & public speaking, managed others - direct reports and cross-functional teams.

S

Orchestrated B2B & B2C product development and seasonally driven marketing programs for gift, flowers-by-wire business. Known for “getting the job done” and meeting/exceeding sales/marketing goals. Established licensing of brand logo/image for cross promotion in flowers-by-wire arena. Strategic planning, product development, promotion design, lead cross-functional teams to drive results, manage others, project management. Pro-bono work for Los Angeles County Museum of Art exhibit promotion & collateral development. OGILVY & MATHER • Los Angeles, CA • 1984-1988 Account Executive Advertising management - Toys & Games - Mattel. Insightful campaign development and engaging client account management with strategies backed by market research and analysis, Nielsen/IRI syndicated data usage and understanding. Creative solutions to meet/exceed goals with diminishing budgets. CLIO, EFFIE, Creative Excellence Award.

Advertising management - Automotive Aftermarket - Firestone Tire & Rubber Regional campaign management; traditional media execution across radio, newspaper, billboard, magazines and television. Advertising management - Business to Business (B2B) - Full spectrum account management from sales/solicitation to strategy and through implementation.

Independent Consultant, Realtor®, Event Marketing Representative, Programming - Cable Music Channel, ad sales - Minnesota Daily, Retail Salesperson - Power’s Department Store, Retail Sales - Hoigaard’s PERSONAL

EDUCATION

OTHER WORK EXPERIENCE

Tamara Parisio, M.B.A.

TAMARA PARISIO, MBA

Brand & Marketing Strategist High Performance Team Builder AI Enthusiast Gilbert AZ 85233 • 509-***-**** • *************@******.*** • linkedin.com/in/tamaraparisio TELEFLORA • Los Angeles, CA • 1988-1992 Marketing Manager BBDO • Los Angeles, CA • 1983-1984 Account Executive SHEGGEBY ADVERTISING • Minneapolis, MN • 1982-1983 Account Executive PERSONALITY TRAITS

TAMARA

PARISIO

CAREER PATH

TRAITS

As an ENTJ (Commander), I am a natural-born

leader with an unparalleled drive to turn visions into reality. My strategic mind excels at seeing the big picture, identifying long-term goals, and devising efficient plans to achieve them. I possess a rare

combination of confidence, charisma, and

decisiveness that draws others to me and inspires

them to follow my lead.

My approach to life is characterized by ambition

and a relentless pursuit of success. I have an innate ability to organize people and resources, creating order out of chaos and transforming abstract ideas into concrete results. Sharp intellect and rational decision-making skills allow me to navigate

complex situations with ease, keeping an eye on the ultimate objective.

Strategic Leadership, Creativity, & Business Acumen My direct communication style is both a strength

and a challenge. While it enables me to express

thoughts clearly and persuasively, it can sometimes come across as blunt or insensitive to those around me. I value efficiency and competence above all else, which can make me impatient with those who don’t

meet my standards.

I thrive in environments that challenge me and

provide opportunities for growth and leadership.

I’m not content with the status quo and am always

looking for ways to improve systems, processes, and people.

My ability to see potential and drive change makes me a valuable asset; it also means I may struggle

with mundane tasks or situations that don’t align

with may grand vision—but I will adjust!

62% Extraverted / 38% Introverted

65% Intuitive / 35% Observant

60% Thinking / 40% Feeling

67% Judging / 33% Prospecting

69% Assertive / 31% Turbulent

I likely get energized by social interaction and tend to openly express my enthusiasm and excitement.

STRENGTHS I RELY ON

My career is more than just a job – it’s a platform for me to exercise my leadership skills and make a significant impact. I’m naturally drawn to roles that allow me to strategize, make important decisions,

and guide others towards a common goal. Whether

I’m running my own business or collaborating with

corporate, I’m always aiming for the top, driven by an unwavering belief in my abilities and a desire to leave my mark on the world.

Influential Traits:

Perfectionism, Ambition, Motivation, Desire to Lead Born Leader My charisma and confidence inspire

others to follow a vision.

Strategic Mastermind I excel at devising long-term plans and seeing the big picture.

Efficiency Expert My drive to optimize processes

keeps projects running smoothly.

Ambitious Determination and work ethic propel me

toward success.

Emotional Awareness I seek not to overlook the

human element in my pursuit of results.

Patience Tempering frustration with slower

processes prevents strain on work relationships.

Assertion Striving to soften my strong personality so to encourage rather than intimidate colleagues.

Excellence High standards for myself and others

can lead to burnout and stress so I seek balance.

WEAKNESSES I WORK TO THWART

YOUR TIME IS LIMITED,

SO DON’T WASTE IT

LIVING SOMEONE ELSE’S LIFE.

—STEVE JOBS

Visionary Marketing & Brand Strategist Business Growth Architect Revenue-Driven Leader Accomplished executive with a track record of transforming brands, scaling businesses, and driving revenue through strategic marketing, brand storytelling, and digital innovation. Proven expertise in go-to-market strategy, audience engagement, and business development, delivering measurable growth across B2B and B2C landscapes. Adept at leading cross-functional, global teams, optimizing marketing operations, and leveraging AI and emerging technologies to enhance customer experiences and drive profitability. Visionary enthusiasm, curiosity, and a drive for continuous improvement. GROWTH ACHIEVEMENTS & BUSINESS IMPACT

Scaled lifestyle and e-commerce brand, doubling membership to 20,000+ in 60 days through omnichannel go-to-market execution

Led multi-million-dollar brand and marketing transformations across industries, increasing engagement, sales, and customer loyalty

Drove a 400% increase in digital engagement through data-driven content and demand generation strategies

Spearheaded marketing strategy for Fortune 500 and mid-market companies, resulting in double-digit revenue growth

Created and launched AI-powered customer experience enhancements, optimizing retention and satisfaction

GO-TO-MARKET & BRAND STRATEGY EXPERTISE

B2B & B2C Growth: SaaS, E-commerce, Consumer Goods, Retail, Hospitality, Health

& Wellness, Technology

Digital & Performance Marketing: SEO, SEM, CRM, CMS, Paid & Earned Media, Social Media, AI-Powered Personalization

Brand Innovation: Positioning, Storytelling, Product Launch, Customer Experience Optimization, Loyalty Development

Revenue Acceleration: Lead Generation, Conversion Optimization, Retention, Lifecycle Marketing

AWARD-WINNING LEADERSHIP & INNOVATION

EFFIE, ADDY, CLIO award-winning strategist leading high-impact marketing campaigns that break through the noise

Master of data-driven brand storytelling, delivering higher engagement and conversion rates

Architect of AI-integrated marketing ecosystems, increasing efficiency, ROI, and customer acquisition

Builder of high-performing teams, empowering marketers to exceed growth targets and innovate with confidence

SKILLS & EXPERTISE

Strategic Marketing Brand Growth Demand Generation Content Strategy AI- Driven Marketing Digital Engagement CRM & Martech Leadership & Team Building Customer Experience Market Positioning Business Transformation Tamara is a bold, creative force who turns big ideas into business results—driving brands forward with strategy, storytelling, and innovation. TAMARA PARISIO, MBA, CAREER SUMMARY

Brand & Marketing Strategist High Performance Team Builder AI Enthusiast Gilbert AZ 85233 • 509-***-**** • *************@******.*** • linkedin.com/in/tamaraparisio

Contact this candidate